Driving Business Outcomes with Impact Mapping

Elevate your product management skills by joining us for a hands-on workshop led by Jon Harmer, Lead Product Manager at Google Cloud. This session focuses on Impact Mapping, a strategic framework that shifts your perspective from outputs to outcomes, adding a powerful tool to your product management toolbelt. Perfect for PMs aiming to enhance their strategic impact, this workshop will equip you with practical skills to drive meaningful business results.

What You’ll Learn:

🔹 Think in Terms of Outcomes: Prioritize outcomes over outputs to ensure your efforts lead to significant business results.

🔹 Lead with “Why”: Learn to effectively communicate the “why” behind your team’s work, fostering alignment and motivation.

🔹 Impact Mapping: Master the Impact Map framework to identify and prioritize the most impactful opportunities for your products.

🔹 User Empathy and Customer Discovery: Improve your ability to understand users and adopt an outside-in thinking approach.

About the Instructor:

Jon Harmer brings extensive experience from his role at Google Cloud. In this workshop, he will provide practical, hands-on experience with Impact Mapping. Participants will have the opportunity to map their own opportunities and products, gaining valuable insights and mentorship from Jon.

Don’t miss this opportunity to enhance your product management skills and drive meaningful business outcomes. Register now to secure your spot!

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!