Product Thinking in IT

The shift from project-based IT to a product-driven approach promises agility, customer-centricity, and better business outcomes—but is it truly a game-changer, or just another buzzword? In this candid roundtable, we’ll tackle the **realities** of product management in IT: what works, what doesn’t, and how **Product Managers** can navigate the transformation successfully.
Join industry leaders as we dive into:
**Hype vs. Reality** – Is product-based IT a revolution or just a repackaged trend?
**KPIs That Matter** – What should IT Product Managers measure for real impact?
**Building the Right Team** – Should IT organizations invest in **consultants** or build **in-house product talent**?
If you’re a **Product Manager in IT (or hoping to be one),** this is your chance to hear from experts, challenge assumptions, and take away practical insights for success. **Join the conversation!**