Competitive Intel for PMs: Know What You’re ‘Up Against’

If you want to win, you have to beat out the competition. Sounds…logical, right? But how do you compete when you don’t know…what you’re competing against? Short answer – you don’t. If you want to win, you have to start by knowing what (or who) you’re ‘up against’. It’s a key step (right after ‘what problem are you solving’ and ‘who are you solving it for’) to get to ultimately developing a winning product strategy.