Make Your Case: How to Win Buy-In and Prioritize What Matters

Ever wish you could shut down a HiPPO (highest-paid person’s opinion) without a five-hour meeting or a 40-page slide deck? In this hands-on Product Coffee workshop, Jason Brett shares the 60 Second Business Case—a fast, flexible approach that’s helped product teams at IBM, The Home Depot, SalesLoft, and many more bring clarity to the chaos of prioritization.
You’ll learn how to quantify what really matters—strategic alignment, customer impact, revenue potential, and more—so your roadmap reflects business priorities, not boardroom politics. Use this method to guide investment decisions, capture the outcome of stakeholder conversations, and defend your choices with confidence.
️ Learn how to capture strategic priorities and team insights in a clear, actionable business case
️ Cut through ambiguity and evaluate new opportunities in seconds—not weeks
️ Walk away with the latest version of the 60 Second Business Case, ready to apply to your next big decision
This session isn’t just about prioritization—it’s about stepping into product leadership with clarity and influence.

**This workshop is FREE for Product Coffee Premium members—but that’s just a sip of what’s included.**
**Premium gives you the full pour of value—designed to grow your career, boost your skills, and plug you into a powerful product network.**
**Here’s what’s inside:**
** Weekly Coaching Office Hours** ($300/mo value)—live access to a pro PM career coach
**Guaranteed access to weekly Product Coffee meetups** ($480/year value)—_skip the livestream, join the real-time conversation_
** Monthly Community Workshops** ($199/mo value)
**Unlimited Session Archive Access**—all videos, transcripts, and materials, on demand
**All Past Workshop Recordings & Materials**
** Private Slack Community**—network, share wins, and get real feedback
**Exclusive Product Coffee Swag**—yes, we believe in cozy productivity
**AI Tools for Product Managers**—our custom bots help you move faster, think sharper
Try it FREE for 7 days at [productcoffee.com/premium](http://productcoffee.com/premium).
Then just **$49/month**—or save 15% with the annual plan ($41.59/month).
**Total value? Over $900/month.**
** Your cost? About the price of one fancy coffee a week. **