Organizing on AI– It’s About Behaviors

Another LinkedIn post about the “top 10 AI tools every PM needs.” Another webinar that’s basically a product demo with a Q&A tacked on. Another breathless take about how AI is going to change everything.

Dean Peters has been doing this longer than most. Twenty years in product, fifteen in software engineering before that. He built the AI course at Productside. And his take is refreshingly direct: stop obsessing over tools. Start thinking about behaviors.

Here’s the idea. Discovery used to take Dean 3-4 weeks. Now it takes days. Not because he found some magic tool. Because he figured out how to organize around what AI actually enables.

That’s the session. Not a tool demo. Not a prompt library. A framework for thinking about AI that doesn’t require you to become an AI expert just to stay employable.

We’ll get into:
– Why chasing tools is a great way to waste time (and maybe get fired)
– What “organizing on AI” actually looks like in practice
– The uncomfortable truth about what happens when all these free tools start charging real money
– How to compress weeks of work into days without a PhD in machine learning

Sick of the hype? Want something you can actually use? This one’s for you.