Prioritization Is Broken: How Good PMs Make Bad Choices (And How to Fix It)

Every product manager has a prioritization method they swear by—until the launch slips, the roadmap derails, and the strategy goes fuzzy. So what’s going wrong?
This week at Product Coffee, we’re taking an honest look at why even solid prioritization frameworks like RICE, MoSCoW, and WSJF often crumble under pressure. Spoiler: it’s not always the framework—it’s how (and when) we use them.
Explore the hidden pitfalls of today’s most common prioritization tools
Hear how experienced PMs spot trouble early—and adjust on the fly
Curious about approaches like Bet-Driven Prioritization, Opportunity Solution Trees, or the 60-Second Business Case? You might just hear a fresh take or two.
Come ready to swap stories, ask questions, and rethink the way you make tough calls. Prioritization is hard—but you’re not alone in figuring it out.