The Customer Discovery Dating Game

Which questions make a good first impression, and which ones actually help you understand a customer?

Join host Jason Brett and co-host Toby Johnson for a little matchmaking, product discovery style. Product management experts Jason Brett, Steve Johnson, and Devin Smith will each interview the same customer about the same product request. The catch: each expert takes their turn without hearing the other interviews first. No borrowing someone else’s best opening line.

Then we’ll compare notes together: what worked, what didn’t, and what we wish they’d asked. The customer will share their favorites, too, so we’ll hear how the interviews felt from the other side.

☕️ Compare three distinct interview styles and find techniques to try yourself or share with your team.

☕️ Spot useful follow-up questions and missed opportunities to understand the need behind the request.

☕️ Hear what resonated with the customer and use the group’s debrief to sharpen your own discovery practice or coach your team.

RSVP and help us unpack which questions made a connection.