The Missing Link in Product Discovery

Product discovery can surface great insight, but it can still leave teams with an important question hanging in the air: how confidently do these insights connect to the outcome we actually care about?

In this session, our very own April Dawn, PhD, brings a research scientist’s rigor and a product manager’s practicality to one of the trickiest parts of discovery work: connecting what teams are learning to the business outcomes they’re trying to influence. She’ll share a practical framework for linking product changes, behavior shifts, and results, so teams can make a stronger case for what they’re seeing and what to do next.

We’ll dig into one of the biggest risks in discovery work: proving that something changed user behavior without knowing whether that behavior actually points to the outcome the business cares about. Along the way, April will introduce a few useful concepts and tools that can help product teams evaluate signals more clearly, make smarter bets, and bring more credibility to their discovery process, including a Chain of Evidence Brief teams can use before experiments begin.

If you’ve ever had a sense that your team was learning useful things but still struggling to turn that learning into confident product decisions, grab your coffee and join us.