What Product Strategy Is, and What It’s Not

You’ve probably heard ‘bringing a product to life is just like being a parent’ or some similar analogy. And that’s because, just like holding that first sonogram photo – Product strategy is about imagining the future of your product: What offering will it become? Who will it benefit? How will it create value?

Product strategy is not a static, fixed statement or document that you create for a brand new product. It evolves and changes as your product grows and matures. But how do we know if we have…a good one?

Let’s start by digging into what strategy IS and what it’s NOT!

Join us Wednesday, April 3rd at 11:30 AM for another terrific townhall here at Product Coffee where we’ll lean in hard and learn from our colleagues and peers on the topic!