
- This event has passed.
Why? A Live JTBD Switch Interview Demo
March 5 @ 11:30 am - 1:00 pm

Jobs to Be Done is a powerful framework for figuring out what makes people buy and then building your product and operations around it. But how good are you at switch interviews? In this workshop, I will explain the switch interview method and demonstrate how to do one live with a member of the audience. We’ll then work out the findings—called market forces—together!
Let’s get better at understanding what makes customers buy using JTBD!
This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!