Why? A Live JTBD Switch Interview Demo

Jobs to Be Done is a powerful framework for figuring out what makes people buy and then building your product and operations around it. But how good are you at switch interviews? In this workshop, I will explain the switch interview method and demonstrate how to do one live with a member of the audience. We’ll then work out the findings—called market forces—together!

Let’s get better at understanding what makes customers buy using JTBD!