
- This event has passed.
Why Customer Interviews Suck–And How Smart PMS Fix Them
June 27 @ 11:00 am - 1:00 pm

Customer interviews are one of the most powerful tools in a product manager’s toolkit—and also one of the most misused. Too often, they’re awkward, aimless, or just plain unproductive—for both the PM and the participant.
In this hands-on Product Coffee workshop, we’ll break down why customer interviews often fall flat—and walk through a simple, repeatable approach to make them actually drive your roadmap.
You’ll get the Product Coffee Interview Planning Canvas and build your own real interview plans during the session. You’ll also leave with a list of people to talk to—and a clear plan for how to make those conversations worth everyone’s time.
Whether you’re great at talking to customers or still feel a little awkward doing it, this session will help you shift from polite chats to insight-rich conversations that spark real product innovation.
This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!