Workshop – Craft a Killer Product Brief

Every product manager has ideas that never make it past the hallway chat. Whether your next step is to build a rapid prototype or pitch for funding, a great product brief is the fastest way to make sure your idea gets noticed, gets buy-in, and gets built.
In this live, hands-on workshop, you’ll learn how to turn scattered product thoughts into a clear, compelling brief that moves your idea forward. You’ll master a one-page format trusted by top product teams to drive alignment, focus decisions, and unlock momentum.
You’ll use a proven, industry-tested template and walk away with one or more finished briefs you can include in your portfolio or bring straight to your team.
Facilitated by Jason Brett, Founder of Product Coffee, and Steve Johnson, CEO of Product Growth Leaders, this session mixes real examples, practical frameworks, and AI-powered drafting tools that help you work faster and smarter.
✨ What you’ll gain:
– Capture product ideas before they disappear into your backlog or brain fog
– Master a one-page format that creates alignment and clarity
– Build confidence turning “good ideas” into well-articulated opportunities
💻 Workshop Format:
A 2-hour live virtual workshop with guided exercises, small-group collaboration, and personalized feedback. You’ll learn using the Quartz-style product brief format that top teams rely on to define and commit with speed.
💰 Tickets:
– $199 General Admission
– Product Coffee Insiders save 25%
– Free for Premium Members
🚀 RSVP now to finally capture those ideas, communicate with confidence, and get the green light your next big move deserves.