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SUMMARY:What Executives Who Get AI Right Are Doing Differently
DESCRIPTION:Every company wants to “do AI\,” but only a small group of leaders are actually getting meaningful results. This week\, we’re bringing in Misha Sulpovar\, author of The AI Executive’s Handbook\, to break down what those successful executives are doing that everyone else isn’t. \nMisha has led AI strategy and product teams at IBM\, ADP\, and Cherre\, giving him a rare view into how real executives cut through hype\, pick the right problems\, and build trust in AI across the organization. \n✨ How successful executives decide where AI truly moves the needle\n✨ The leadership habits that turn AI ideas into delivered business value\n✨ What they expect from product teams in an AI-driven organization \nIf you want to understand the patterns behind AI wins and not just the headlines\, then this is the conversation you don’t want to miss. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/what-executives-who-get-ai-right-are-doing-differently/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-2025.11.19-AI-Executives.jpg
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SUMMARY:"How to Create and Use Synthetic Personas & Digital Twins"
DESCRIPTION:Back by popular demand from ProductCamp Atlanta\, Mark Michelson returns with an updated\, sharper version of the session everyone voted their favorite. He’ll show you how to turn public data into high-fidelity synthetic personas and digital twins you can actually use to test ideas\, refine UX\, and get better product feedback without waiting on customer schedules. \n✨ What you’ll learn\n\n✨ The difference between composite synthetic personas and single-source digital twins\n✨ How to harvest public signals from posts\, talks\, and bios to build rich profiles\n✨ Guardrails that reduce hallucinations and keep your interviews grounded in reality\n✨ Fast interview flows for concept tests\, copy reviews\, and design decisions\n✨ Ethics considerations around consent\, privacy\, and bias\n\n⭐ Hands-on learning\n\n⭐ Build one synthetic persona and one digital twin\n⭐ Run a 10-minute structured interview and pull out actionable insights\n\n☕️ Takeaways\n\n☕️ Reproducible templates\, prompt packs\, and a ready-to-use interview script\n☕️ A validation checklist that helps you decide when the output is trustworthy\n\n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/how-to-create-and-use-synthetic-personas-digital-twins/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.11.26YOUTUBE-How_to_Create_an.jpg
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