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SUMMARY:Jtbd Stories -- How We're Getting Faster at It
DESCRIPTION:What job did you hire your coffee for this morning? Not “caffeine.” Something more specific: to make the commute bearable\, to feel like a functioning adult before 9am\, to give you a reason to sit still for five minutes. That’s Jobs to Be Done thinking\, and it’s a lot sharper than most product discovery. \nJason’s teaming up with Devin Smith\, our resident JTBD expert\, for a session built around real stories: the McDonald’s milkshake that was secretly hired as a mess-free commute companion\, and how Intercom split one product into four to serve four different jobs and grew 500% in 18 months. \nWe’ll unpack:\n✅ What switch interviews reveal that regular customer interviews miss\n✅ The four forces of progress (Push\, Pull\, Anxiety\, Habit) and how they explain why people actually switch products\n✅ Where AI genuinely helps with JTBD work (prep\, first-draft job maps\, spotting patterns in transcripts) and where it can’t replace a real conversation with a real buyer \nThis is a community conversation\, not a presentation. Come ready to participate\, and leave with one concrete thing to try this week: a short switch-style conversation with two people about a problem you’re actually working on. \nProduct Coffee is a global community of product folks who love bringing great ideas to market. This is where we do it over coffee\, not slides. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/jtbd-stories-how-were-getting-faster-at-it/
CATEGORIES:Weekly Product Coffee
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