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DTSTAMP:20260404T065640
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UID:10000196-1765548000-1765549800@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-12-12/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T113000
DTEND;TZID=America/New_York:20251217T130000
DTSTAMP:20260404T065640
CREATED:20251201T233557Z
LAST-MODIFIED:20251201T233557Z
UID:10000191-1765971000-1765976400@productcoffee.com
SUMMARY:ICP is Everything
DESCRIPTION:Messaging to everyone converts no one. In this session\, Toshi Jones breaks down why so many Ideal Customer Profiles across startups and the Fortune 500 are wrong\, stale\, or missing altogether\, and why that is even more dangerous in an AI-driven world.\nAn ICP is not a demographic\, a persona\, or a slide in a brand deck. It is a single\, high-level statement about the customer who feels the most urgent\, hair-on-fire version of the problem you solve. When that filter is weak or wrong\, PRDs\, personas\, messaging\, sales conversations\, and roadmaps all drift off course.\nWe will dig into:\n✨ The most common ICP mistakes: going too broad\, confusing TAM with “who buys first\,” centering who you wish you served instead of who you actually win with\, and letting noisy non-buyers sway the roadmap\n✨ How to separate your ICP from personas and from the economic buyer\, so you stop writing for the wrong decision-maker or relying on “friends of the board” for product direction\n✨ How to treat ICP as a living commercial decision\, using AI and real market signals to adjust faster as usage patterns\, customer pain\, and competitive pressure shift\nIf your “ICP” lives in a dusty brand book full of vague stats and vibes\, this session will help you rethink it as the sharpest decision filter your product\, marketing\, and sales teams have. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/icp-is-everything/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.12.17YOUTUBE-ICP_Is_Everythin-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251218T180000
DTEND;TZID=America/New_York:20251218T200000
DTSTAMP:20260404T065640
CREATED:20251201T013925Z
LAST-MODIFIED:20251205T145736Z
UID:10000198-1766080800-1766088000@productcoffee.com
SUMMARY:Atlanta Product Holiday Party - December 2025 - Battle & Brew
DESCRIPTION:Join the Atlanta product community for our end-of-year meetup at Battle & Brew in Sandy Springs. It’s a relaxed night of good conversations\, good drinks\, and a little friendly competition on the consoles as we wrap up a huge year for product in Atlanta.\nIf you’ve been part of ProductCamp Atlanta\, Product Coffee\, the BPM Network Community\, or Women in Product this year\, this is your chance to reconnect with familiar faces and celebrate everything we built together. If you’re new\, it’s the easiest way to plug into the community without any pressure. Just show up\, grab a drink\, and jump into a game or a conversation.\nExpect a warm\, festive vibe with plenty of space to mingle\, laugh\, and unwind. No agenda. No talks. Just Atlanta product managers and product leaders closing out the year with good people.\nBring a friend. Bring your team. Bring your best ugly sweater if that’s your thing. We’ll see you at Battle & Brew. \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-holiday-party-december-2025-battle-brew/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-Battle-Brew-Happy-Hour.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260107T113000
DTEND;TZID=America/New_York:20260107T130000
DTSTAMP:20260404T065640
CREATED:20251230T200648Z
LAST-MODIFIED:20251230T200648Z
UID:10000200-1767785400-1767790800@productcoffee.com
SUMMARY:Clinical Problem Statements in Industrial Software
DESCRIPTION:The best product teams don’t just write requirements. They take ownership of problems. They diagnose what actually matters before they commit teams\, time\, and technology.\nIn this week’s Product Coffee meetup\, we’re welcoming Cavelle Benjamin\, Director of Product Management at Grainger\, to share how Grainger’s product teams are changing the way they define and prioritize problems using clinical problem statements.\nThis approach helps teams move beyond vague requests and symptom chasing\, creating shared clarity around root causes\, tradeoffs\, and what success really looks like before solutions enter the conversation.\nJoin us on Wednesday\, January 7 for our first Product Coffee of 2026 and hear directly from Cavelle about:\n✅ What clinical problem statements are and how teams use them to create clearer\, more actionable problem definitions\n✅ How Grainger PMs apply the OODA loop (Observe\, Orient\, Decide\, Act) as an overarching framework for product development\n✅ How Cavelle is building and deploying AI agents to enforce discipline\, maintain context\, and help product teams work more consistently at scale \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/clinical-problem-statements-in-industrial-software/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/12/2026.01.07YOUTUBE-Clinical_Problem.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260109T140000
DTEND;TZID=America/New_York:20260109T143000
DTSTAMP:20260404T065640
CREATED:20260102T201707Z
LAST-MODIFIED:20260107T195742Z
UID:10000201-1767967200-1767969000@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama-2/2026-01-09/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260121T073000
DTEND;TZID=America/New_York:20260121T090000
DTSTAMP:20260404T065640
CREATED:20260108T185817Z
LAST-MODIFIED:20260113T212429Z
UID:10000204-1768980600-1768986000@productcoffee.com
SUMMARY:Dog-Eared\, Highlighted\, Debated: Product Books for 2026
DESCRIPTION:Do you still have it? That favorite book with dog-earred pages\, underlined paragraphs\, and notes scribbled in the margins? \nThese are the books that actually changed how you work. In a year where product management is evolving as fast as AI\, these reads matter more than ever. \nJoin us for Dog-Eared\, Highlighted\, Debated: Product Books for 2026 as we build the reading list that will help you adapt\, innovate and stay effective right now. We’ll share our most anticipated reads of the new year and ask you to share yours with the community\, too! \n✨ Explore our top picks for product pros in 2026.\n✨ Dive into why these reads are game-changers.\n✨ Swap titles with fellow bookworms in the community. \nGrab a (virtual) library card and join us for this literary adventure—because leaders are readers! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/dog-eared-highlighted-debated-product-books-for-2026/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/01/YouTube-Dog-Eared-Highlighted-Debated-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260122T170000
DTEND;TZID=America/New_York:20260122T190000
DTSTAMP:20260404T065640
CREATED:20260107T202623Z
LAST-MODIFIED:20260107T202623Z
UID:10000203-1769101200-1769108400@productcoffee.com
SUMMARY:Atlanta Product Happy Hour-- January 2026-- Alpharetta
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are headed north for our first happy hour of 2026 at Firebirds Wood Fired Grill in Alpharetta!\nThis is a laid-back\, no-frills gathering for product folks who live OTP—or anyone up for a quick drive to connect with the community.\nExpect great conversations\, a welcoming crowd\, and plenty of opportunities to network with fellow product pros across roles and industries. Firebirds offers a fantastic bar and awesome happy hour specials from 4:00–6:30 PM—so if you want a head start\, come early and take advantage!\nWhy you should come:\n 🍻 A great meetup for our friends in Alpharetta\, Roswell\, Johns Creek\, and beyond\n 🍻 Connect with product managers\, entrepreneurs\, and tech professionals from all over metro Atlanta\n 🍻 Relaxed\, come-as-you-are vibe with a full cash bar\n 🍻 Great happy hour specials if you roll in early\n 🍻 Keep the momentum going with your product community through the summer\nWhether you’re a local or just cruising up 400\, we’d love to see you there.\nRegistration is required—grab your spot and join us in Alpharetta! \n\n\n \n \nRegistration for Atlanta Product Happy Hour– January 2026– Alpharetta will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified
URL:https://productcoffee.com/event/atlanta-product-happy-hour-january-2026-alpharetta/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/01/YouTube-Alpharetta-Happy-Hour-Firebirds.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260123T140000
DTEND;TZID=America/New_York:20260123T143000
DTSTAMP:20260404T065640
CREATED:20260102T201707Z
LAST-MODIFIED:20260107T195742Z
UID:10000202-1769176800-1769178600@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama-2/2026-01-23/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260130T110000
DTEND;TZID=America/New_York:20260130T130000
DTSTAMP:20260404T065640
CREATED:20260119T040239Z
LAST-MODIFIED:20260119T040239Z
UID:10000205-1769770800-1769778000@productcoffee.com
SUMMARY:Your 2026 Product Review
DESCRIPTION:If you don’t deliberately plan your next 90 days\, someone else will do it for you.\n AI tools\, leadership requests\, and reactive roadmaps are quietly stealing focus from even strong product teams.\nWhether you’re stepping into a new role\, taking over a new product\, or pressure-testing your direction for 2026\, this workshop helps you reset with intention instead of reacting quarter by quarter.\nIn this live\, hands-on session\, you’ll build a clear\, AI-accelerated Product Review and 90-Day Plan designed to help you:\n– Focus on what actually matters in the next quarter\n– Cut through AI hype and use it to sharpen decisions\, not add noise\n– Align your roadmap\, stakeholders\, and personal impact\nThis workshop uses the same proven framework as the Product Coffee 90 Day Product Plan\, updated for how product work is changing in 2026.\nLed by Jason Brett\, founder of Product Coffee and former product leader at AT&T\, Silverpop\, and IBM\, this session is built for experienced product professionals who want clarity\, momentum\, and a stronger narrative around their work.\nYou’ll leave with a plan you can use immediately\, not a slide deck you forget. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/your-2026-product-review/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/01/2026.01.30YOUTUBE-Your_2026_Produc.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260204T113000
DTEND;TZID=America/New_York:20260204T130000
DTSTAMP:20260404T065640
CREATED:20260201T225002Z
LAST-MODIFIED:20260201T225002Z
UID:10000206-1770204600-1770210000@productcoffee.com
SUMMARY:Cut the Drama - A Conversation with Janice and Jason Fraser
DESCRIPTION:Product management comes with plenty of drama. Stakeholder battles\, priority whiplash\, teams pulling in different directions. It doesn’t have to be this way. \nJanice and Jason Fraser wrote Farther\, Faster\, and Far Less Drama to give product leaders a practical way out of the chaos. Their Four Leadership Motions framework helps teams align\, move faster\, and actually enjoy the work again. \nOur Product Coffee book club just wrapped up reading it together\, and now the Frasers are joining us for a conversation about putting these ideas into practice. \n✅ How to spot the patterns that create drama before they spiral\n✅ Practical ways to apply the Four Leadership Motions in your day-to-day\n✅ Real talk on what it takes to lead teams through change without burning out \nWhether you read along with us or just want to hear what the buzz is about\, this is a chance to dig into the ideas with the folks who wrote the book. \nThis isn’t a webinar. It’s a global community meetup of product people who love bringing great innovations to market. Bring your questions\, your war stories\, and your coffee. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/cut-the-drama-a-conversation-with-janice-and-jason-fraser/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/01/2026.02.04youtube-cutthedramaaconversationwithjanic.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260211T073000
DTEND;TZID=America/New_York:20260211T090000
DTSTAMP:20260404T065640
CREATED:20260204T051235Z
LAST-MODIFIED:20260204T051235Z
UID:10000208-1770795000-1770800400@productcoffee.com
SUMMARY:Organizing on AI-- It's About Behaviors
DESCRIPTION:Another LinkedIn post about the “top 10 AI tools every PM needs.” Another webinar that’s basically a product demo with a Q&A tacked on. Another breathless take about how AI is going to change everything. \nDean Peters has been doing this longer than most. Twenty years in product\, fifteen in software engineering before that. He built the AI course at Productside. And his take is refreshingly direct: stop obsessing over tools. Start thinking about behaviors. \nHere’s the idea. Discovery used to take Dean 3-4 weeks. Now it takes days. Not because he found some magic tool. Because he figured out how to organize around what AI actually enables. \nThat’s the session. Not a tool demo. Not a prompt library. A framework for thinking about AI that doesn’t require you to become an AI expert just to stay employable. \nWe’ll get into:\n– Why chasing tools is a great way to waste time (and maybe get fired)\n– What “organizing on AI” actually looks like in practice\n– The uncomfortable truth about what happens when all these free tools start charging real money\n– How to compress weeks of work into days without a PhD in machine learning \nSick of the hype? Want something you can actually use? This one’s for you. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/organizing-on-ai-its-about-behaviors/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/02/2026.02.11youtube-organizing_on_ai.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260219T180000
DTEND;TZID=America/New_York:20260219T200000
DTSTAMP:20260404T065640
CREATED:20260202T195848Z
LAST-MODIFIED:20260204T054903Z
UID:10000207-1771524000-1771531200@productcoffee.com
SUMMARY:Atlanta Product Happy Hour - February 2026 - Battle & Brew
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are heading back to Battle & Brew in Sandy Springs for another round of drinks\, conversation\, and friendly competition.\nYou know the drill by now: great people\, great games\, zero agenda. Whether you’re coming to defend your Mario Kart honor or just want to grab a drink and catch up with the community\, this is your spot.\nNew to the community happy hours? This is the easiest way to plug into Atlanta’s product scene. No awkward networking\, no pitches. Just show up\, grab a drink\, and say hi to whoever’s nearby. (We do have name tags\, but only because product people are terrible with names.) You’ll find product managers\, designers\, founders\, and builders from across metro Atlanta who are happy to meet you. We don’t bite.\nWhy you should come:\n🎮 Free games and consoles\, courtesy of Battle & Brew\n🍻 Full cash bar + food available\n🤝 Connect with product folks from across metro Atlanta\n👾 Casual\, no-pressure vibe\nBring a friend. Bring your team. Just leave the slide deck at home.\nSee you there. \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-february-2026-battle-brew/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/02/youtubebattlebrewhappyhour.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260225T073000
DTEND;TZID=America/New_York:20260225T090000
DTSTAMP:20260404T065640
CREATED:20260218T210502Z
LAST-MODIFIED:20260218T210502Z
UID:10000209-1772004600-1772010000@productcoffee.com
SUMMARY:Money Stories with Rich Mironov
DESCRIPTION:Product managers talk about features. Executives talk about revenue. And somewhere in that gap\, roadmap conversations fall apart. \nRich Mironov has spent 40 years bridging that divide. As the author of Money Stories (and the classic Art of Product Management)\, he’s helped product leaders at 200+ companies learn to speak the language their C-suite actually cares about. His core insight is simple but powerful: you can’t defend a roadmap with a backlog. You need to tell the money story behind it. \nRich is joining us to kick off our next Product Coffee Book Club read. He’ll introduce the key ideas from Money Stories\, share what inspired him to write it\, and give you a head start on the frameworks we’ll be exploring together as a community. \n✅ Get a preview of the money story patterns that resonate with execs: upsell\, retention\, cost savings\, and more \n✅ Understand why process-focused roadmap pitches fail and what to say instead \n✅ Hear directly from Rich what he hopes readers take away and how to get the most out of the book \nWhether you’ve already grabbed a copy or you’re just hearing about it now\, this is your chance to kick things off with the author himself. \n👉 Grab your copy of Money Stories here: https://amzn.to/3OoD5QO \nThis isn’t a webinar. It’s a community conversation with product folks from around the world who love digging into the books that make us better at what we do. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/money-stories-with-rich-mironov/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/02/2026.02.25YOUTUBE-Money_Stories_wi.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260304T113000
DTEND;TZID=America/New_York:20260304T130000
DTSTAMP:20260404T065640
CREATED:20260219T005753Z
LAST-MODIFIED:20260224T221732Z
UID:10000210-1772623800-1772629200@productcoffee.com
SUMMARY:The Great PM Unbundling
DESCRIPTION:LinkedIn is hiring “Full Stack Builders.” Airbnb centralized product decisions at the top. Startups are shipping with engineers who own discovery to delivery. The PM title is getting absorbed\, renamed\, or restructured faster than ever. \nBut here’s the thing: the work of product management isn’t going anywhere. Judgment under ambiguity. Stakeholder orchestration. Translating customer truth into business decisions. Someone still has to do it. The question is: who\, and how? \nJoin four product leaders navigating this shift firsthand as we unpack what happens when the PM role gets unbundled across the org. \n✨ What parts of PM work are being absorbed by engineers\, designers\, and leadership? \n✨ How do you build influence when your title no longer carries the weight it used to? \n✨ What skills become more valuable as AI accelerates execution and orgs flatten? \n✨ If you’re job hunting\, what should you actually be looking for — and how do you position yourself when the role itself is in flux? \nWhether you’re a PM watching your role evolve\, a leader rethinking how product gets done\, or actively searching for your next opportunity in a market that’s rewriting the rules — this conversation is for you. \nThis isn’t a webinar. It’s a community conversation with product folks from around the world figuring out what comes next. \n \nRegister
URL:https://productcoffee.com/event/the-great-pm-unbundling/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/02/2026.03.04YOUTUBE-The-Great-PM-Unbundling-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260318T113000
DTEND;TZID=America/New_York:20260318T130000
DTSTAMP:20260404T065640
CREATED:20260316T020031Z
LAST-MODIFIED:20260316T020031Z
UID:10000212-1773833400-1773838800@productcoffee.com
SUMMARY:The Agentic PM - Real-World AI Workflows with Claude Cowork
DESCRIPTION:Are you still just copy-pasting prompts into a chat window? Product management is moving past the “chatbot” phase and into the world of agentic workflows. We’re going to dig into the new Claude Cowork product management plugin to see if it actually changes the game for our daily work. \nWhat we’ll cover:\n✅ Live review of the Claude Cowork product management plugin in action.\n→ Real-world workflows for PRDs\, research\, and roadmap analysis (no just prompting).\n✨ Discussion and giveaways: We’re giving away three free demo accounts for Claude Cowork! \nHave you tried these agentic tools yet? If you’ve already started playing with them\, we want to hear your thoughts. If you haven’t\, come grab a front-row seat to see what the future of PM work looks like before you invest the time yourself. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-agentic-pm-real-world-ai-workflows-with-claude-cowork/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2026/03/YouTube-The-Agentic-PM-with-Logo.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260319T170000
DTEND;TZID=America/New_York:20260319T190000
DTSTAMP:20260404T065640
CREATED:20260317T170016Z
LAST-MODIFIED:20260317T170016Z
UID:10000211-1773939600-1773946800@productcoffee.com
SUMMARY:Atlanta Product Happy Hour -- March 2026 -- Midtown
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are teaming up for a spring happy hour at PrizePicks HQ\, right in the heart of Atlanta’s tech scene. \nJoin us for a 2-hour meet and greet with drinks\, light bites\, and hear about some of the latest innovations coming from PrizePicks. You’ll get to mingle with PrizePicks product and engineering folks alongside Atlanta’s best product community. \nWhy you should come:\n🍻 Connect with Atlanta’s vibrant product and tech community\n🍻 Get an inside look at PrizePicks\, one of the fastest-growing companies in fantasy sports\n🍻 Meet hiring managers and future collaborators\n🍻 Enjoy drinks and light bites\, thanks to our sponsor\, PrizePicks \nSpace is limited\, and registration is required to attend.\nGrab your spot and join us for an evening of connection\, community\, and great conversation. \nLearn more about PrizePicks at www.prizepicks.com \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-march-2026-midtown/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/03/YouTube-Atlanta-Happy-Hour-March-2026.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260325T073000
DTEND;TZID=America/New_York:20260325T090000
DTSTAMP:20260404T065640
CREATED:20260323T034358Z
LAST-MODIFIED:20260323T034358Z
UID:10000213-1774423800-1774429200@productcoffee.com
SUMMARY:Customer Conversations with Steve Johnson-- Winning at Product Management
DESCRIPTION:Most teams say they’re customer-driven. Few actually know how to run conversations that lead to clear product decisions. \nThis week\, Steve Johnson joins us to dig into lessons from his new book\, Customer Conversations\, and show how to turn customer interviews into real product insight you can use immediately. \n☕️ We’ll cover:\n✅ How to ask better questions that reveal what matters\n✅ How to separate noise from signal in customer feedback\n✅ How to turn conversation notes into roadmap-quality insights \nThis session also kicks off our next Product Coffee Book Club read.\nGrab your copy of Customer Conversations here: https://amzn.to/4t05rjA\nIt’s currently $0.99 on Kindle for a limited time\, so this is a great time to pick it up and read along with us. \nIf you want your discovery work to produce fewer vague takeaways and more confident decisions\, this one’s for you. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/customer-conversations-with-steve-johnson-winning-at-product-management/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/03/2026.03.25YOUTUBE-Customer_Convers.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20260401T113000
DTEND;TZID=America/New_York:20260401T130000
DTSTAMP:20260404T065640
CREATED:20260331T024112Z
LAST-MODIFIED:20260331T024112Z
UID:10000214-1775043000-1775048400@productcoffee.com
SUMMARY:The "So What?" Pressure Test
DESCRIPTION:Most of the time\, the work you’re doing is genuinely valuable. But when it’s time to articulate that impact\, the “why” often gets buried under the “what.” Settling for “adequate slop”  in your explanations makes it hard for stakeholders to see the real math behind your priorities. (see what I did there?) \nThis Wednesday\, we’re shutting down the “product theater” and putting your communication to the test. This isn’t about second-guessing your effort: it’s about the grit it takes to bridge the gap between a “good feature” and a “real outcome.” \nWe’re running a live “So What?” pressure test. You bring a feature or a priority from your current list\, and the community will help you strip away the jargon until the real math is unmistakable. It’s high-energy\, zero-prep\, and the best way to prep for your next high-stakes leadership pitch. \n✅ Practice articulating your “features” as actual market value\n✅ Learn to sharpen the “why” in your own roadmap\n✅ Get live\, honest feedback from a room full of product folks who have been there \nOk. I think we can retire our quotation marks for this week.  \nThis isn’t a webinar. It’s a community conversation\, not a presentation. Come ready to participate and prove the value. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-so-what-pressure-test/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/03/2026.04.01youtube-the_so_what_p.jpg
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