Why Great Ideas Die in Slack Fixing the Way We Frame New Products
2025-05-28 07:30 - 09:00 (America/New_York)
This session is for PMs tired of chasing scattered signals and ready for a smarter way to bring clarity to the chaos. We’ll show you how to stop being an idea sponge and start framing real opportunities. Using a lightweight Product Brief, you’ll learn how to quickly size up an idea, align your team, and decide what happens next.
✨ A practical framework and template to turn messy ideas into clear product briefs
✨ Live coaching to show how framing can unlock real momentum
✨ Tools to help your team stop spinning and start shipping with confidence
If you’ve ever said, “Wait, what happened to that idea from last month?”—this session is for you. Let’s fix how new ideas get noticed, shaped, and prioritized.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Workshop: AI-Powered Vibe Coding for Product Managers
2025-05-30 11:00 - 13:00
What if you could turn your product intuition into working code in minutes? This hands-on workshop introduces product managers to vibe coding—a practical, low-barrier way to build small tools and workflows using AI and natural language prompts.
You’ll use Replit as your workspace and get support from experienced technologists as you build your own small project. The session is structured to help you apply AI meaningfully in your day-to-day role—no dev background required.
We’ll guide you through:

What vibe coding is and how it helps product teams move faster
How to use Replit + AI tools (like ChatGPT or Copilot) to generate functional code
How to prompt clearly, iterate, and refine what AI gives you
A guided mini-project that directly helps you as a product manager

Example projects include:
✅ A lightweight prioritization tool
✅ A user and customer interview analyzer
✅ A prompt-based user story generator
✅ A voting app for a conference
You’ll leave with:

A working prototype or tool you created
Confidence to explore AI-powered workflows on your own
A better sense of how to apply AI in real product environments

💻
What You’ll Need:

A Replit or Bolt.new account (free)
A ChatGPT login or similar AI coding tool
Basic comfort with typing and following instructions — no dev experience required

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Grounds for Discussion - Are Personas Even Useful Anymore?
2025-06-04 11:30 - 13:00
It’s 2025 and your persona doc might be collecting more dust than insight. This week, we’re asking the big question: Are personas even useful anymore? Or have they been replaced by archetypes, jobs-to-be-done, or just vibes?
We’ll explore how top PMs are thinking about customer understanding—and what’s actually working in the field.
But that’s not all.
We’re also digging into a common career dilemma: Is it better to go deep in one industry or wide across many? We’ll unpack the pros, cons, and real talk around building horizontal vs. vertical product expertise.
Grounds for Discussion is our signature blend of roundtable and town hall—an open, engaging space where product thinkers, leaders, and builders gather to explore the questions that matter most to our community. No slide decks. No rehearsed answers. Just thoughtful dialogue over coffee (or whatever fuels you) with experts and executives who’ve been there.
Whether it’s career transitions, discovery struggles, team dynamics, or strategic clarity, we dig into the real stuff—with coffee in hand and curiosity on tap.
It’s one more way we live our mission: to help product professionals grow faster and deliver exceptional market value—together.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Think Like an Innovator - Habits That Set Great PMs Apart
2025-06-11 07:30 - 09:00
What separates breakthrough product thinkers from the rest? Hint: it’s not just intuition or luck. In this session, we’re diving into 10 practical, repeatable habits that top product innovators use to unlock bold ideas—and deliver results. You’ll get a curated list (with real-world examples) and we’ll go deep on a few that are surprisingly doable and wildly effective.
✨ Learn how to consistently spot high-leverage problems before anyone else
✨ Use lightweight rituals to keep creativity flowing and feedback sharp
✨ Steal (and adapt) routines from PMs who repeatedly ship the extraordinary
Whether you’re looking to uplevel your thinking or reinvigorate your team, this is your caffeine-fueled playbook.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Protect Your Peace! Getting Unstuck with Difficult Stakeholders
2025-06-18 11:30 - 13:00
Ever find yourself stuck in a loop of frustration with a stakeholder who just won’t budge? You’ve tried to communicate clearly, you’ve done your homework, and the dynamic still feels draining.
This workshop isn’t about fixing your stakeholders or convincing them to do things your way. Instead, it’s about finding your footing when things feel stuck, staying grounded in your own values, and learning how to navigate tough dynamics as the leader you want to be.
Join Sam Duong Woloszynski and Toby Johnson for a hands-on session focused on self-leadership under pressure. Together, we’ll explore how to:
– Use a simple self-coaching tool to reset and reframe challenging moments
– Work skillfully with stuckness – without forcing resolution or momentum
– Show up with integrity and a collaborative mindset, even when others don’t
This session is for anyone who wants to protect their peace, get unhooked from reactive patterns, and make thoughtful choices as a product leader.
This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Atlanta Product Happy Hour - June 2025 - Atlanta
2025-06-19 17:00 - 19:00
This June, we’re doing happy hour with heart. Join us for a special Juneteenth edition of the Atlanta Product Management Happy Hour, hosted by ProductCamp Atlanta, the BPM Product Community, Women in Product and Product Coffee.
Juneteenth is the day we celebrate all Americans truly being free—a moment to honor the past, reflect on progress, and connect around a shared vision for the future.
So we’re bringing the Atlanta product community together to do what we do best: make new connections, swap stories, and raise a glass to the people building what’s next. Whether you’re a product manager, founder, UXer, marketer, or just product-curious—this is your invite to come vibe with us.
💬 Real talk, good food, great people.
🍴 Complimentary appetizers provided by our friends at Method
🍹 Cash bar, camp-style connections, and plenty of good energy
Bring your curiosity, your stories, and your crew—we’ll bring the snacks and the spark.
RSVP now and celebrate Juneteenth with your product people.

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AI, Beer and Product Support Group
2025-06-25 07:30 - 09:00
Everyone wants AI. Few know what that actually means. Enter Misha Sulpovar, who’s been building AI products since before ChatGPT had a fan club. This session is part confessional, part tactical deep-dive—and yes, we’re acknowledging that 7:30 AM beer might mean non-alcoholic.
✨ How to move beyond chatbot bandaids and build with AI for the long run
✨ Why product teams need a shared language for AI—even if you’re not “technical”
✨ The weird, wonderful pressure of being “the AI person” in every room
About Misha:
Misha Sulpovar is VP of AI Products at Cherre and the Founder & CEO of PromptOwl.ai, where he’s building tools that help product leaders and teams navigate the generative AI landscape with clarity and confidence. He’s led AI delivery at IBM, ADP, and CareerBuilder, blending agile strategy with deep data expertise to turn AI hype into measurable value. Equal parts strategist and builder, Misha is obsessed with practical, applied innovation—and helping product teams thrive in the AI era.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Why Customer Interviews Suck--And How Smart PMS Fix Them
2025-06-27 11:00 - 13:00
Customer interviews are one of the most powerful tools in a product manager’s toolkit—and also one of the most misused. Too often, they’re awkward, aimless, or just plain unproductive—for both the PM and the participant.
In this hands-on Product Coffee workshop, we’ll break down why customer interviews often fall flat—and walk through a simple, repeatable approach to make them actually drive your roadmap.
You’ll get the Product Coffee Interview Planning Canvas and build your own real interview plans during the session. You’ll also leave with a list of people to talk to—and a clear plan for how to make those conversations worth everyone’s time.
Whether you’re great at talking to customers or still feel a little awkward doing it, this session will help you shift from polite chats to insight-rich conversations that spark real product innovation.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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The Data Interpretation Gap
2025-07-09 07:30 - 09:00
Data is everywhere, but insight is rare. This session explores how meaning is constructed through three interconnected layers: analytics, interpretation, and synthesis. You’ll learn how the same data point can yield multiple—and sometimes contradictory—conclusions depending on how it’s framed and combined with other information. We’ll break down the differences between descriptive and diagnostic analytics, but more importantly, we’ll show how data interpretation is the hidden force shaping every decision you make—and the critical gap standing between you and better product outcomes.
While all three components—analytics, interpretation, and synthesis—are important, interpretation is the most influential:
→ Analytics reveals what is there
→ Interpretation determines what it means
→ Synthesis connects it to what else we know
You can have perfect data and flawless analytics, but if the interpretation is off, the conclusions—and outcomes—will be too.
Interpretation is what introduces judgment, context, bias, and meaning into the system. It’s where decisions begin to take shape.
At the core of this session is the SCOPE framework: Spot, Compare, Orient, Probe, Execute—a powerful tool for interpreting and reconciling data across use cases.
You’ll learn:
✅ Why flawless analytics still lead to bad decisions
✅ How smart PMs make meaning—not just reports
✅ A simple but powerful method to move from scattered signals to strategic clarity
By the end, you’ll walk away with a repeatable way to move beyond surface-level summaries into decisions grounded in nuance, context, and relevance.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Why Customer Interviews Suck--And How Smart PMS Fix Them (Rescheduled)
2025-07-11 13:00 - 15:00

Grounds for Discussion - PMing Through the Plot Twist
2025-07-16 11:30 - 13:00
Reorgs, new bosses, sudden exits, investor shakeups—just another Tuesday in product. When the leadership structure shifts, PMs are often left with more questions than clarity. But these moments of uncertainty? They’re also huge opportunities to lead, influence, and create value.
Let’s talk about how to stay focused, earn trust, and crush it when everything around you is changing.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Atlanta Product Happy Hour -- July 2025 -- Midtown
2025-07-17 17:00 - 19:00
ProductCamp Atlanta, BPM Product Community, Atlanta Women in Product, and Product Coffee are teaming up to host a can’t-miss summer happy hour at PrizePicks HQ, right in the heart of Atlanta’s tech scene.
This is your chance to connect with fellow product managers, founders, and tech professionals in a fun, relaxed setting. Whether you’re here to grow your network, swap ideas, or just unwind with your product people—this is the place to be.
Why you should come:
🍻 Connect with Atlanta’s vibrant product and tech community
🍻 Get an inside look at PrizePicks, one of the fastest-growing companies in fantasy sports
🍻 Learn more about our new partnership supporting the development of Atlanta’s product talent
🍻 Meet hiring managers, founders, and future collaborators
🍻 Enjoy drinks and light bites, thanks to our sponsor, PrizePicks
Space is limited, and registration is required to attend.
Grab your spot and join us for an evening of connection, community, and great conversation.
Learn more about PrizePicks at www.prizepicks.com

Registration for Atlanta Product Happy Hour — July 2025 — Midtown will open soon. Join our Free or Premium community to be notified as soon as it does!
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Rapid Research for Real Product Risk
2025-07-23 07:30 - 09:00
Traditional UX research is outdated. Product development requires quick, iterative feedback cycles from users and stakeholders. Learn new ways to validate product improvements or new product ideas using a rapid research method based on start-up practices. The Assumption Artifacts method focuses on isolating your largest product development risks and creating low-low-low-low fidelity artifacts to test iteratively, and Analogous Domains allow you to leverage alternative users when yours may be difficult or expensive to reach. This is a mini-workshop where you will work in teams and conduct both methods.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Workshop - OKRs That Ignite Your Team
2025-07-30 11:30 - 13:30
Most OKR workshops feel like a checkbox. This one’s a launchpad.
Join Product Coffee founder Jason Brett for a high-impact, hands-on session designed to help you lead OKR workshops that fire up your team, create clarity, and actually deliver results. We’ll walk through how to run a compelling OKR session—and then layer in simple, powerful AI prompts that help you (and your team) sharpen, stress-test, and evolve your OKRs in real time.
Whether you’re flying solo in product or leading a team across functions, this workshop will give you tools to create alignment and momentum—even if the rest of your org isn’t using OKRs yet.
What you’ll walk away with:
✨ A repeatable workshop format to lead quarterly OKR planning
✨ Techniques to write OKRs that inspire action, not eye-rolls
✨ Smart ways to measure what matters with crisp, outcome-focused KPIs
✨ A short list of AI prompts you can use to refine, critique, or level-up OKRs—on your own or in-session
This session is especially great for product managers, team leads, and startup folks who need their OKRs to actually work.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Climb the AI Ladder
2025-08-13 07:30 - 09:00
AI isn’t coming for your job. You are. The real unlock is knowing where you are on the AI proficiency ladder, where you need to be, and how to get there. In this session, Nandu Shah will help you get clear on the value of GenAI, understand how these systems actually work, and focus on the skills that will set you apart.
✨ Assess your AI proficiency and why it matters for your career
✨ Deepen your understanding of LLM mechanics to unlock better results
✨ Build a bespoke AI advisor team and explore tools beyond chatbots

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Product Camp Ideas Jam & Mixer
2025-08-20 11:30 - 13:00
Want to lead a session at ProductCamp but not sure what to present – or who to present with? Join Sam Duong Woloszynski for a lively, collaborative session where we’ll help each other uncover great ideas and make connections.
In this lightly facilitated “idea jam,” you’ll:
✨ Brainstorm topics you’d love to learn about or share
✨ See what sparks your interest and where you might have something to contribute
✨ Meet potential co-presenters in quick, fun breakout conversations
No pressure, no polished slides required – just bring your curiosity, your half-formed ideas, and your willingness to connect. You might leave with a clear direction, a new collaborator, or just the inspiration to pitch your first ProductCamp session.
This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Atlanta Product Happy Hour-- August 2025-- Alpharetta
2025-08-21 17:00 - 19:00
ProductCamp Atlanta, BPM Product Community, Atlanta Women in Product, and Product Coffee are headed north for our August happy hour at Firebirds Wood Fired Grill in Alpharetta!
This is a laid-back, no-frills gathering for product folks who live OTP—or anyone up for a quick drive to connect with the community.
Expect great conversations, a welcoming crowd, and plenty of opportunities to network with fellow product pros across roles and industries. Firebirds offers a fantastic bar and awesome happy hour specials from 4:00–6:30 PM—so if you want a head start, come early and take advantage!
Why you should come:
🍻 A great meetup for our friends in Alpharetta, Roswell, Johns Creek, and beyond
🍻 Connect with product managers, entrepreneurs, and tech professionals from all over metro Atlanta
🍻 Relaxed, come-as-you-are vibe with a full cash bar
🍻 Great happy hour specials if you roll in early
🍻 Keep the momentum going with your product community through the summer
Whether you’re a local or just cruising up 400, we’d love to see you there.
Registration is required—grab your spot and join us in Alpharetta!

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Managing Product Requirements in the Age of AI
2025-08-27 07:30 - 09:00
Product Requirements Documents (PRDs) used to be the backbone of product alignment. In today’s AI-driven, fast-iterating world, are they still worth the effort? Some teams are doubling down, others are tossing them out entirely. In this panel, we’ll explore the evolving role of the PRD, how AI is reshaping requirements, and what’s working for high-performing teams right now.
✨ Learn when a PRD still delivers value, and when it slows you down
✨ Discover AI-powered approaches to capturing and refining requirements
✨ Steal proven practices from teams that have ditched PRDs without losing alignment
With John Field (VP of Product, Talogy), Misha Sulpovar (VP of AI Products, Cherre), and Scott Sehlhorst (President, Tyner Blain).

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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The Career Networking Game-- Turn Awkward Rooms into Opportunity
2025-09-03 11:30 - 13:00
Networking can feel like speed dating for your career. You walk in, twenty people are in transition, and it is tough to stand out without sounding like a headline. Worse, it is painful for everyone else to hear the same scripted intro over and over again. Josh McAfee, The Career Whisperer and WSJ and USA Today bestselling author of Measure Up: Mastering Your Career Search Like a Boss, has placed thousands of executives over a 30-year career and cares deeply about product people. With John Field, VP of Product at Talogy, you will learn how to connect with purpose and say the value you create. Walk in uncertain. Walk out with a plan you can use tonight.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Workshop - Pitch It-- Lead It-- Own It
2025-09-05 11:00 - 13:00
Ever thought about leading a ProductCamp (or any conference) session or pitching an idea on stage—only to freeze at the “Where do I even start?” moment? You’re not alone. Speaking opportunities can feel intimidating, but they’re also one of the fastest ways to build credibility, grow your career, and connect with the product community.
That’s where Pitch It. Lead It. Own It. comes in.
In this 2-hour, hands-on workshop, you’ll get rapid-fire lessons from seasoned speakers who’ve been exactly where you are. Through lightning talks and interactive exercises, you’ll learn how to:
✨ Shape your idea into a session people actually want
✨ Explore different formats (talk, panel, workshop, debate, pitch)
✨ Keep energy high and your audience engaged
✨ Craft a pitch that makes people vote for you
Learn from past presenters what it takes to turn “I think I could” into “I just crushed it.” Whether it’s ProductCamp, your company’s offsite, or a big conference stage, this is your chance to step up, get noticed, and be the session everyone remembers.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Building AI Product Success Through Smarter Experiments
2025-09-17 11:30 - 13:00
Building AI products isn’t just about clever models. It’s about running smarter experiments. In this lightning talk, Avinash Mahalingam (Ex-Amazon PM leader) and Deepa Krishnamurthy (Ex-Klarna AI engineer) share hard-earned lessons from the product experimentation lifecycle. From structuring experiments to choosing the right metrics, they’ll show how cross-functional teams can avoid common traps and drive real outcomes.
☕️ Apply proven frameworks to design experiments that produce measurable results
☕️ Spot and fix experimentation pitfalls using proven frameworks while leveraging prototypes of dashboards to effectively communicate metrics for visualization
☕️ Balance deep analysis with bias for action, knowing when to dig in or move fast
Whether you’re working on AI products or not, mastering experimentation is the path to building market-leading products. This session gives you the playbook to align product and engineering and deliver outcomes that matter.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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How Product Ops Supercharges Product Teams
2025-09-24 07:30 - 09:00
Great products don’t just ship—they groove. Product, Design, and Engineering may be the band, but without Product Ops setting the rhythm, things can get messy fast.
In this interactive session, Tommy Oakes, Senior Product Operations Manager at D2L, shares why his ProductFest talk struck such a chord with product people everywhere. He’ll break down how Product Ops helps teams find their rhythm and how product managers can become “power users” of the function to improve processes and outcomes.
✨ Learn how Product Ops creates flow between Product, Design, and Engineering
✨ Discover how to become a “power user” of your Product Ops team to improve processes
✨ Walk away with practical rhythms and rituals that help your team build what matters most
This one’s got all the right notes: practical, empowering, and just a little rock ’n’ roll.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Atlanta Product Happy Hour -- September 2025 -- Sandy Springs
2025-09-25 17:30 - 19:30
ProductCamp Atlanta, BPM Product Community, Atlanta Women in Product, and Product Coffee are joining forces once again—this time for a fun-filled Product Management Happy Hour at Battle & Brew in Sandy Springs!
This isn’t your average networking event. It’s a chance to kick back, grab a drink, and connect with Atlanta’s brightest product minds—while maybe racking up a few Mario Kart wins along the way. Whether you’re here for the games or just the great conversation, you’ll find your people.
Why you should come:
🎮 The city’s only product meetup where you can talk roadmaps and race Rainbow Road
🍻 Connect with product managers, entrepreneurs, designers & tech folks from across metro Atlanta
👾 Casual, come-as-you-are vibe—no pitches, no pressure
🍸 Full cash bar + food available
🏆 Free games and friendly competition, courtesy of Battle & Brew
🌟 A midweek recharge with your product community

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The Zen of Product Balance -- Finding Calm Between Innovation, AI, and Customer Needs
2025-10-08 07:30 - 09:00
In a world of shifting priorities and relentless pressure to innovate, true product leadership lies in balance. The Zen of Product Balance invites you to pause, reflect, and find calm amid the chaos.
We’ll explore how to center your product strategy between innovation and stability—using frameworks like McKinsey’s Three Horizons, Jobs To Be Done, and the Kano Model, enhanced by AI-powered tools that bring clarity to complex trade-offs.
✨ Discover how AI can enhance—not overwhelm—your strategic balance
✨ Identify when to pursue innovation versus when to deepen customer value
✨ Experience an interactive “balance check” to see where your focus truly lies
This isn’t about doing more—it’s about seeing more clearly. Join us for a grounded, insightful session on finding focus, flow, and forward momentum.
This event is included for free with a Product Coffee Premium or Insiders membership. If you aren’t already a member, join today!

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The rock solid framework for product management
2025-10-15 11:30 - 13:00
In product management, it can feel like everything’s built on shifting ground. Priorities change, meetings multiply, and the next deliverable always dictates what you need to learn next. It’s reactive, it’s exhausting—and it’s hard to feel confident when the foundation keeps moving.
The Quartz™ Open Framework brings that foundation back. It’s a rock-solid approach to product management: practical, repeatable, and proven to bring clarity to the chaos. In this week’s Product Coffee virtual meetup, you’ll learn how Quartz™ gives you a shared language for success—helping you connect strategy to execution, explain your decisions, and lead with confidence.
Our guest this week is Steve Johnson, CEO of Product Growth Leaders, who created Quartz™ to help product teams build stronger processes and stronger products.

Takeaways
✨ Build a rock-solid foundation for how you define, describe, and deliver products
✨ Learn a practical framework that keeps you proactive instead of reactive
✨ Gain confidence explaining your work and leading conversations that matter

Registration for The rock solid framework for product management will open soon. Join our Free or Premium community to be notified as soon as it does!
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Farther Faster And Far Less Drama
2025-10-17 14:00 - 14:30, 2025-10-31 14:00 - 14:30
Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion
Please visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join.
All are welcome at Book Club; you do not have to read the book to benefit from a shared discussion.
About The Book:
Everyday we wake up, get to work, and try to get something done that moves us forward in our lives. At work and at home, there’s so much to do, and it all seems way harder than it needs to be. Farther, Faster, and Far Less Drama introduces The Four Leadership Motions™, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.
Get your copy: https://janicefraser.com/farther-faster-book
We look forward to seeing you in our next session!

Strategic Habits - Earning Your Voice at the Table
2025-10-22 07:30 - 09:00
Product managers often dream of getting a “seat at the strategy table.” But strategy isn’t a meeting—it’s a mindset built through daily habits.
In this live coffee chat with John Field, VP of Product at Talogy, we’ll talk about how to keep strategy front and center in your work, even when you’re buried in delivery. You’ll learn how to make strategic thinking a weekly rhythm, how to defend a well-placed “no,” and how to find mentors who can apprentice you in real strategy—not just PowerPoint decks.
✨ Build habits that keep strategy alive week after week
✨ Learn to defend a “no” without losing trust
✨ Find (and become) the kind of mentor who grows strategic talent
If you’ve ever felt stuck in execution mode, this conversation will help you build the habits that earn you a voice at the table—no title change required.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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Atlanta Product Happy Hour - October 2025 -- Midtown
2025-10-23 17:00 - 19:00
The countdown to ProductCamp Atlanta is ON—so let’s kick things off with a community-wide happy hour to connect, catch up, and get pumped for the big event!
Join us this Thursday at Botica in Midtown for drinks, tapas, and top-notch product conversation with your favorite local product communities:
ProductCamp Atlanta, Product Coffee, BPM Product Community, Atlanta Women In Product, ProductTank, TAG, and more!
🗓 Thursday, October 24
🕔 5:00–7:00 PM (but come early—Botica has happy hour specials from 3–6 PM!)
📍 Botica Midtown – 1820 Peachtree Rd NW, Atlanta, GA 30309
🥂 Cocktails, mocktails, snacks & solid product chat
Whether you’re a product manager, designer, developer, marketer, founder—or just someone who nerds out over a good roadmap—we want you there.
This is your chance to meet your fellow product pros before ProductCamp, make new connections, trade war stories, and get inspired for what’s next.
✨ Product Coffee Premium and Insiders members attend for free!
Not a member yet? Join here and start enjoying the perks.
BPM Product Community, Atlanta Women In Product Members, and Friends of ProductCamp also attend for free! Check your email for your discount code or email support@productcoffee.com

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Workshop - Craft a Killer Product Brief
2025-10-29 11:00 - 13:00
Every product manager has ideas that never make it past the hallway chat. Whether your next step is to build a rapid prototype or pitch for funding, a great product brief is the fastest way to make sure your idea gets noticed, gets buy-in, and gets built.
In this live, hands-on workshop, you’ll learn how to turn scattered product thoughts into a clear, compelling brief that moves your idea forward. You’ll master a one-page format trusted by top product teams to drive alignment, focus decisions, and unlock momentum.
You’ll use a proven, industry-tested template and walk away with one or more finished briefs you can include in your portfolio or bring straight to your team.
Facilitated by Jason Brett, Founder of Product Coffee, and Steve Johnson, CEO of Product Growth Leaders, this session mixes real examples, practical frameworks, and AI-powered drafting tools that help you work faster and smarter.
✨ What you’ll gain:
– Capture product ideas before they disappear into your backlog or brain fog
– Master a one-page format that creates alignment and clarity
– Build confidence turning “good ideas” into well-articulated opportunities
💻 Workshop Format:
A 2-hour live virtual workshop with guided exercises, small-group collaboration, and personalized feedback. You’ll learn using the Quartz-style product brief format that top teams rely on to define and commit with speed.
💰 Tickets:
– $199 General Admission
– Product Coffee Insiders save 25%
– Free for Premium Members
🚀 RSVP now to finally capture those ideas, communicate with confidence, and get the green light your next big move deserves.

This event is included for free with a Product Coffee Premium membership. If you aren’t already a member, join today!

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