BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Product Coffee X-ORIGINAL-URL:https://productcoffee.com X-WR-CALDESC:Events for Product Coffee REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250411T140000 DTEND;TZID=America/New_York:20250411T144500 DTSTAMP:20260830T223324 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000136-1744380000-1744382700@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n CommentsThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-04-11/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250416T113000 DTEND;TZID=America/New_York:20250416T130000 DTSTAMP:20260830T223324 CREATED:20250408T190008Z LAST-MODIFIED:20250408T190008Z UID:10000147-1744803000-1744808400@productcoffee.com SUMMARY:The Art & Science of Customer Discovery: How to Conduct an Experiment DESCRIPTION:8-time ProductCamp award winner David Eckoff brings his acclaimed ProductCamp Fall 2023 morning keynote to Product Coffee—packed with brand-new insights to help you change how you think\, what you do\, and the results you get.\nWe’re diving into one of the trickiest traps in product: knowing just enough about your customers to think you’re on the right path—but not enough to know you’re off track. That blind spot? It can derail even the best teams.\nIn this energizing session\, David shares practical tools and hard-won wisdom rooted in the science of customer discovery:\n✨ Turn the scientific method into your product superpower\n ✨ Learn how to run experiments that reveal the unknown—and reduce risk\n ✨ Avoid common pitfalls in measuring experiment results\n ✨ Get David’s exclusive experiment tracker to help you align your team and communicate with execs\nDon’t miss this chance to learn from a fan-favorite speaker and walk away with tools you can apply immediately.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-art-science-of-customer-discovery-how-to-conduct-an-experiment/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Art-Science-of-Customer-Discovery.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250423T073000 DTEND;TZID=America/New_York:20250423T090000 DTSTAMP:20260830T223324 CREATED:20250416T014835Z LAST-MODIFIED:20250416T121309Z UID:10000150-1745393400-1745398800@productcoffee.com SUMMARY:Grounds for Discussion: Hot Takes on the Real Value of AI DESCRIPTION:AI is everywhere—but is it actually helping product teams make better decisions\, or just flooding roadmaps with hype?\nThis session was sparked by a sharp discussion in the Product Coffee Premium Slack\, where Dhruv Alexander shared three articles that together made a bold claim: the real value of AI isn’t in automation or GenAI—it’s in improving how we make decisions. But before that can happen\, teams need to be data-savvy and aligned on what “good” looks like.\n☕️ Where the real value of AI lies—and why it’s not where you think\n☕️ What it takes to be “AI ready” as a team or company\n☕️ Why decision-making is AI’s most powerful (and overlooked) use case\n☕️ How PMs can drive data literacy without turning into analysts\nWhether you’re deep into building AI features or just trying to make sense of the noise\, this session is your grounding shot. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/grounds-for-discussion-hot-takes-on-the-real-value-of-ai-2/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Grounds-for-Discussion-April-23-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250425T110000 DTEND;TZID=America/New_York:20250425T130000 DTSTAMP:20260830T223324 CREATED:20250409T113058Z LAST-MODIFIED:20250409T113058Z UID:10000148-1745578800-1745586000@productcoffee.com SUMMARY:Make Your Case: How to Win Buy-In and Prioritize What Matters DESCRIPTION:Ever wish you could shut down a HiPPO (highest-paid person’s opinion) without a five-hour meeting or a 40-page slide deck? In this hands-on Product Coffee workshop\, Jason Brett shares the 60 Second Business Case—a fast\, flexible approach that’s helped product teams at IBM\, The Home Depot\, SalesLoft\, and many more bring clarity to the chaos of prioritization.\nYou’ll learn how to quantify what really matters—strategic alignment\, customer impact\, revenue potential\, and more—so your roadmap reflects business priorities\, not boardroom politics. Use this method to guide investment decisions\, capture the outcome of stakeholder conversations\, and defend your choices with confidence.\n️☕️ Learn how to capture strategic priorities and team insights in a clear\, actionable business case\n☕️ ️ Cut through ambiguity and evaluate new opportunities in seconds—not weeks\n️☕️ Walk away with the latest version of the 60 Second Business Case\, ready to apply to your next big decision\nThis session isn’t just about prioritization—it’s about stepping into product leadership with clarity and influence. \n**This workshop is FREE for Product Coffee Premium members—but that’s just a sip of what’s included.**\n**Premium gives you the full pour of value—designed to grow your career\, boost your skills\, and plug you into a powerful product network.**\n**Here’s what’s inside:**\n**🧠 Weekly Coaching Office Hours** ($300/mo value)—live access to a pro PM career coach\n ☕️ **Guaranteed access to weekly Product Coffee meetups** ($480/year value)—_skip the livestream\, join the real-time conversation_\n** ✨ Monthly Community Workshops** ($199/mo value)\n 🎥 **Unlimited Session Archive Access**—all videos\, transcripts\, and materials\, on demand\n 📦 **All Past Workshop Recordings & Materials**\n** 💬 Private Slack Community**—network\, share wins\, and get real feedback\n 👕 **Exclusive Product Coffee Swag**—yes\, we believe in cozy productivity\n 🤖 **AI Tools for Product Managers**—our custom bots help you move faster\, think sharper\nTry it FREE for 7 days at [productcoffee.com/premium](http://productcoffee.com/premium).\n Then just **$49/month**—or save 15% with the annual plan ($41.59/month).\n**Total value? Over $900/month.**\n** Your cost? About the price of one fancy coffee a week. ☕️**\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/make-your-case-how-to-win-buy-in-and-prioritize-what-matters/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Workshop-Make-Your-Case.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250430T113000 DTEND;TZID=America/New_York:20250430T130000 DTSTAMP:20260830T223324 CREATED:20250428T004316Z LAST-MODIFIED:20250428T004316Z UID:10000152-1746012600-1746018000@productcoffee.com SUMMARY:Move Fast and Build Things: Product Management in the No-Code Era DESCRIPTION:When the tools are faster than the roadmap\, what’s a PM to do?\n In this session\, we’re handing you a reality check—and a little inspiration—on how product managers can prototype\, automate\, and solve problems without waiting for engineering resources. Join Nandu Shah (President\, Atlanta CTO Club) and Holly Hester-Reilly (Founder\, Product Science Group + NYU Adjunct Professor) as they demo real examples\, cut through the no-code hype\, and show how PMs can move faster and build smarter.\n✨ **Learn where no-code and low-code tools _actually_ shine—and where they still fall flat.**\n ✨ **See real-world demos of PM-built prototypes\, websites and internal tools that saved time and unlocked insights.**\n ✨ **Get a fresh perspective on how “building” can become part of your PM toolkit without getting in over your head.**\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/move-fast-and-build-things-product-management-in-the-no-code-era-2/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Move-Fast-and-Build-Things-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250502T140000 DTEND;TZID=America/New_York:20250502T144500 DTSTAMP:20260830T223324 CREATED:20250427T001544Z LAST-MODIFIED:20250427T001626Z UID:10000137-1746194400-1746197100@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n CompanyThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel-2/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250507T113000 DTEND;TZID=America/New_York:20250507T130000 DTSTAMP:20260830T223324 CREATED:20250430T151541Z LAST-MODIFIED:20250506T230036Z UID:10000153-1746617400-1746622800@productcoffee.com SUMMARY:Product Coffee Bookclub Author Chat: Aligned with Bruce McCarthy DESCRIPTION:**Want to join this session for free? Read below to see how to unlock access with Product Coffee Premium.**\nJoin us for a special Author Chat with Bruce McCarthy and Melissa Appel\, co-authors of _Aligned: Stakeholder Management for Product Leaders_. This is the capstone to our Product Coffee Book Club series—and it’s going to be a good one.\nWe’ll dive into the mindsets and mechanics behind stakeholder alignment\, hear behind-the-scenes insights from the writing process\, and answer your toughest alignment questions live.\n**Takeaways:**\n– How to navigate misalignment with grace (and a game plan)\n– Practical frameworks for building stakeholder trust\n– Why alignment is a _continuous_ product skill\, not a milestone\nThis is an exclusive event for Product Coffee members—but non-members can join by grabbing a ticket or upgrading to Premium for May. \n**This meetup is FREE for Product Coffee Premium members!**\nAnd that’s just one of many perks brewing inside Premium.\nHere’s what else you get with your membership:\n🧐 **Weekly Coaching Office Hours** ($300/mo value)\n✨ **Monthly Professional Development Workshops** ($199/mo value)\n📹 **Full Session Archive + Workshop Materials**\n💬 **Private Slack Community**\n🤖 **Exclusive AI Tools for PMs**\n👕 **Members-only Product Coffee Swag**\nTry Premium FREE for 7 days at[ productcoffee.com/premium](http://productcoffee.com/premium).\nThen just **$49/month**\, or $41.59/month with annual billing.\nYour weekly growth fix—on the house. ☕️ \nThanks to all of our sponsors! Please visit them\, learn about them and thank them for supporting Product Coffee! \nPodium Studios -[ https://thepodium.studio](https://thepodium.studio/)\nPrizePicks – \nThe Brave Start – [https://thebravestart.com](https://thebravestart.com/)\nProduct Management University – [https://www.productmanagementuniversity.com](https://www.productmanagementuniversity.com/)\nFeature Upvote – [https://www.featureupvote.com](https://www.featureupvote.com/) \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/product-coffee-bookclub-author-chat-aligned-with-bruce-mccarthy-melissa-appel/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Aligned-Authors-QA-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250514T073000 DTEND;TZID=America/New_York:20250514T090000 DTSTAMP:20260830T223324 CREATED:20250512T224752Z LAST-MODIFIED:20250512T224752Z UID:10000154-1747207800-1747213200@productcoffee.com SUMMARY:If I Could Build It DESCRIPTION:Vibe coding is hot. There’s a lot of talk about how tools like Replit\, Loveable\, and Bolt.new can accelerate solutioning through fast prototyping. But what if you used them to _sharpen your thinking_ instead?\nIn this session\, Jason shares how quick\, scrappy prototypes can help product managers clarify the opportunity\, pressure-test assumptions\, and prepare better conversations with engineering—without overstepping into solution mode. You’ll leave with a workflow to refine problem statements\, uncover hidden constraints\, and stay in exploration longer… where the best insights live.\nThis will be a community discussion—together we’ll explore how you _could_ use prototyping on your own product team to clarify problems\, test assumptions\, and set up better handoffs to design and engineering. Real-world examples welcome\, hot takes encouraged.\n✨ A workflow for exploring opportunities without solving too soon\n ✨ How to use prototypes to ask sharper questions\, not give answers\n ✨ Why devs will love you more when you sketch less and listen better\nIf you’ve ever tried to spec something too early (and regretted it)\, this one’s for you.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/if-i-could-build-it/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/05/YouTube-If-I-Could-Build-It…-2025.05.14.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250521T113000 DTEND;TZID=America/New_York:20250521T130000 DTSTAMP:20260830T223324 CREATED:20250516T222616Z LAST-MODIFIED:20250516T222616Z UID:10000159-1747827000-1747832400@productcoffee.com SUMMARY:The Market Isn't Confusing—You Just Aren't Listening DESCRIPTION:Let’s cut to it: most product managers are never taught how to run a great user interview. We fumble through conversations\, validate what we already believe\, and walk away with surface-level soundbites. Then we wonder why our backlogs feel bloated and our personas feel fake.\nIn this session\, we’re going to watch it done right. A real user interview\, followed by a live “Persona Decoder Sprint” where PMs work out loud to extract pain\, motivations\, and desired outcomes—right in front of you.\n✨ Learn how great PMs actually listen—and what they listen for\n ✨ See how to turn a messy convo into a crystal-clear persona\n ✨ Walk away with fresh prompts\, patterns\, and tools to use on your next call\nIf you’ve ever felt unsure about what “good” discovery looks like\, this session will change the way you hear your customers. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-market-is-not-confusing-you-just-are-not-listening/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/05/YouTube-You-Just-Arent-Listening-1-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250522T180000 DTEND;TZID=America/New_York:20250522T200000 DTSTAMP:20260830T223324 CREATED:20250516T015307Z LAST-MODIFIED:20250516T015307Z UID:10000156-1747936800-1747944000@productcoffee.com SUMMARY:Atlanta Product Happy Hour - May 2025 - Sandy Springs DESCRIPTION:This one’s all play\, no work. Join us at Battle & Brew in Sandy Springs for an evening of good vibes and even better company. We’re bringing together product managers\, builders\, and community members for a no-agenda happy hour filled with games\, laughter\, and a bit of friendly competition. Whether you’re a console champion\, board game buff\, or just here for the beer—there’s something for everyone.\n✨ Build authentic connections with fellow PMs—no panels\, no pressure\n ✨ Unplug and unwind with games galore (yes\, Mario Kart included) courtesy of our host\, Battle & Brew\n ✨ Kick off your summer with Atlanta’s Product Management community\nIt’s networking\, minus the awkward. See you there. \n\n\n \n \nRegistration for Atlanta Product Happy Hour – May 2025 – Sandy Springs will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified URL:https://productcoffee.com/event/atlanta-product-happy-hour-may-2025-sandy-springs/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/05/Battle-Brew-Happy-Hour-2160-x-1080-px.png END:VEVENT END:VCALENDAR