BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://productcoffee.com
X-WR-CALDESC:Events for Product Coffee
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250711T130000
DTEND;TZID=America/New_York:20250711T150000
DTSTAMP:20260404T070026
CREATED:20250707T202723Z
LAST-MODIFIED:20250707T202723Z
UID:10000170-1752238800-1752246000@productcoffee.com
SUMMARY:Why Customer Interviews Suck--And How Smart PMS Fix Them (Rescheduled)
DESCRIPTION:Customer interviews are one of the most powerful tools in a product manager’s toolkit—and also one of the most misused. Too often\, they’re awkward\, aimless\, or just plain unproductive—for both the PM and the participant. \nIn this hands-on Product Coffee workshop\, we’ll break down why customer interviews often fall flat—and walk through a simple\, repeatable approach to make them actually drive your roadmap. \nYou’ll get the Product Coffee Interview Planning Canvas and build your own real interview plans during the session. You’ll also leave with a list of people to talk to—and a clear plan for how to make those conversations worth everyone’s time. \nWhether you’re great at talking to customers or still feel a little awkward doing it\, this session will help you shift from polite chats to insight-rich conversations that spark real product innovation. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/why-customer-interviews-suck-and-how-smart-pms-fix-them-rescheduled/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/avif:https://productcoffee.com/wp-content/uploads/2025/07/YouTube-Why-Customer-Interviews-Suck-png-96gHYS.tmp_.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250716T113000
DTEND;TZID=America/New_York:20250716T130000
DTSTAMP:20260404T070026
CREATED:20250714T014834Z
LAST-MODIFIED:20250714T014834Z
UID:10000171-1752665400-1752670800@productcoffee.com
SUMMARY:Grounds for Discussion - PMing Through the Plot Twist
DESCRIPTION:Reorgs\, new bosses\, sudden exits\, investor shakeups—just another Tuesday in product. When the leadership structure shifts\, PMs are often left with more questions than clarity. But these moments of uncertainty? They’re also huge opportunities to lead\, influence\, and create value. \nLet’s talk about how to stay focused\, earn trust\, and crush it when everything around you is changing. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/grounds-for-discussion-pming-through-the-plot-twist/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/avif:https://productcoffee.com/wp-content/uploads/2025/07/YouTube-PMing-Through-The-Plot-Twist-CdQuOG.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250717T170000
DTEND;TZID=America/New_York:20250717T190000
DTSTAMP:20260404T070026
CREATED:20250702T180119Z
LAST-MODIFIED:20250702T180119Z
UID:10000168-1752771600-1752778800@productcoffee.com
SUMMARY:Atlanta Product Happy Hour -- July 2025 -- Midtown
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are teaming up to host a can’t-miss summer happy hour at PrizePicks HQ\, right in the heart of Atlanta’s tech scene.\nThis is your chance to connect with fellow product managers\, founders\, and tech professionals in a fun\, relaxed setting. Whether you’re here to grow your network\, swap ideas\, or just unwind with your product people—this is the place to be. \nWhy you should come:\n🍻 Connect with Atlanta’s vibrant product and tech community\n🍻 Get an inside look at PrizePicks\, one of the fastest-growing companies in fantasy sports\n🍻 Learn more about our new partnership supporting the development of Atlanta’s product talent\n🍻 Meet hiring managers\, founders\, and future collaborators\n🍻 Enjoy drinks and light bites\, thanks to our sponsor\, PrizePicks \nSpace is limited\, and registration is required to attend.\nGrab your spot and join us for an evening of connection\, community\, and great conversation.\nLearn more about PrizePicks at www.prizepicks.com \n\n\n \n \nRegistration for Atlanta Product Happy Hour — July 2025 — Midtown will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified
URL:https://productcoffee.com/event/atlanta-product-happy-hour-july-2025-midtown/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/07/YouTube-Atlanta-Happy-Hour-July-2025-png.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250723T073000
DTEND;TZID=America/New_York:20250723T090000
DTSTAMP:20260404T070026
CREATED:20250716T123612Z
LAST-MODIFIED:20250716T123612Z
UID:10000172-1753255800-1753261200@productcoffee.com
SUMMARY:Rapid Research for Real Product Risk
DESCRIPTION:Traditional UX research is outdated. Product development requires quick\, iterative feedback cycles from users and stakeholders. Learn new ways to validate product improvements or new product ideas using a rapid research method based on start-up practices. The Assumption Artifacts method focuses on isolating your largest product development risks and creating low-low-low-low fidelity artifacts to test iteratively\, and Analogous Domains allow you to leverage alternative users when yours may be difficult or expensive to reach. This is a mini-workshop where you will work in teams and conduct both methods.  \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/rapid-research-for-real-product-risk/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/avif:https://productcoffee.com/wp-content/uploads/2025/07/YouTube-Rapid-Research-for-Real-Product-Risk-gWJtHL.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250730T113000
DTEND;TZID=America/New_York:20250730T133000
DTSTAMP:20260404T070026
CREATED:20250723T220218Z
LAST-MODIFIED:20250723T220218Z
UID:10000173-1753875000-1753882200@productcoffee.com
SUMMARY:Workshop - OKRs That Ignite Your Team
DESCRIPTION:Most OKR workshops feel like a checkbox. This one’s a launchpad.\nJoin Product Coffee founder Jason Brett for a high-impact\, hands-on session designed to help you lead OKR workshops that fire up your team\, create clarity\, and actually deliver results. We’ll walk through how to run a compelling OKR session—and then layer in simple\, powerful AI prompts that help you (and your team) sharpen\, stress-test\, and evolve your OKRs in real time.\nWhether you’re flying solo in product or leading a team across functions\, this workshop will give you tools to create alignment and momentum—even if the rest of your org isn’t using OKRs yet.\nWhat you’ll walk away with:\n ✨ A repeatable workshop format to lead quarterly OKR planning\n ✨ Techniques to write OKRs that inspire action\, not eye-rolls\n ✨ Smart ways to measure what matters with crisp\, outcome-focused KPIs\n ✨ A short list of AI prompts you can use to refine\, critique\, or level-up OKRs—on your own or in-session\nThis session is especially great for product managers\, team leads\, and startup folks who need their OKRs to actually work. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/workshop-okrs-that-ignite-your-team/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/Workshop-Registration-Opening-Soon.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250813T073000
DTEND;TZID=America/New_York:20250813T090000
DTSTAMP:20260404T070026
CREATED:20250811T044438Z
LAST-MODIFIED:20250811T044438Z
UID:10000174-1755070200-1755075600@productcoffee.com
SUMMARY:Climb the AI Ladder
DESCRIPTION:AI isn’t coming for your job. You are. The real unlock is knowing where you are on the AI proficiency ladder\, where you need to be\, and how to get there. In this session\, Nandu Shah will help you get clear on the value of GenAI\, understand how these systems actually work\, and focus on the skills that will set you apart.\n✨ Assess your AI proficiency and why it matters for your career\n✨ Deepen your understanding of LLM mechanics to unlock better results\n✨ Build a bespoke AI advisor team and explore tools beyond chatbots \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/climb-the-ai-ladder/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/avif:https://productcoffee.com/wp-content/uploads/2025/08/YouTube-Climbing-The-AI-Ladder-Rv5knO.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250820T113000
DTEND;TZID=America/New_York:20250820T130000
DTSTAMP:20260404T070026
CREATED:20250818T160933Z
LAST-MODIFIED:20250820T100815Z
UID:10000175-1755689400-1755694800@productcoffee.com
SUMMARY:Product Camp Ideas Jam & Mixer
DESCRIPTION:Want to lead a session at ProductCamp but not sure what to present – or who to present with? Join Sam Duong Woloszynski for a lively\, collaborative session where we’ll help each other uncover great ideas and make connections. \nIn this lightly facilitated “idea jam\,” you’ll:\n✨ Brainstorm topics you’d love to learn about or share\n✨ See what sparks your interest and where you might have something to contribute\n✨ Meet potential co-presenters in quick\, fun breakout conversations\nNo pressure\, no polished slides required – just bring your curiosity\, your half-formed ideas\, and your willingness to connect. You might leave with a clear direction\, a new collaborator\, or just the inspiration to pitch your first ProductCamp session. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/product-camp-ideas-jam-mixer/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/webp:https://productcoffee.com/wp-content/uploads/2025/08/YouTube-Ideas-Jam-Mixer.webp
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250821T170000
DTEND;TZID=America/New_York:20250821T190000
DTSTAMP:20260404T070026
CREATED:20250702T183633Z
LAST-MODIFIED:20250818T181616Z
UID:10000169-1755795600-1755802800@productcoffee.com
SUMMARY:Atlanta Product Happy Hour-- August 2025-- Alpharetta
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are headed north for our August happy hour at Firebirds Wood Fired Grill in Alpharetta!\nThis is a laid-back\, no-frills gathering for product folks who live OTP—or anyone up for a quick drive to connect with the community.\nExpect great conversations\, a welcoming crowd\, and plenty of opportunities to network with fellow product pros across roles and industries. Firebirds offers a fantastic bar and awesome happy hour specials from 4:00–6:30 PM—so if you want a head start\, come early and take advantage!\nWhy you should come:\n🍻 A great meetup for our friends in Alpharetta\, Roswell\, Johns Creek\, and beyond\n🍻 Connect with product managers\, entrepreneurs\, and tech professionals from all over metro Atlanta\n🍻 Relaxed\, come-as-you-are vibe with a full cash bar\n🍻 Great happy hour specials if you roll in early\n🍻 Keep the momentum going with your product community through the summer\nWhether you’re a local or just cruising up 400\, we’d love to see you there.\nRegistration is required—grab your spot and join us in Alpharetta! \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-august-2025-alpharetta/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/07/YouTube-Alpharetta-Happy-Hour-August-2025-png.avif
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250827T073000
DTEND;TZID=America/New_York:20250827T090000
DTSTAMP:20260404T070026
CREATED:20250815T202039Z
LAST-MODIFIED:20250815T202039Z
UID:10000177-1756279800-1756285200@productcoffee.com
SUMMARY:Managing Product Requirements in the Age of AI
DESCRIPTION:Product Requirements Documents (PRDs) used to be the backbone of product alignment. In today’s AI-driven\, fast-iterating world\, are they still worth the effort? Some teams are doubling down\, others are tossing them out entirely. In this panel\, we’ll explore the evolving role of the PRD\, how AI is reshaping requirements\, and what’s working for high-performing teams right now. \n✨ Learn when a PRD still delivers value\, and when it slows you down \n✨ Discover AI-powered approaches to capturing and refining requirements \n✨ Steal proven practices from teams that have ditched PRDs without losing alignment \nWith John Field (VP of Product\, Talogy)\, Misha Sulpovar (VP of AI Products\, Cherre)\, and Scott Sehlhorst (President\, Tyner Blain). \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/managing-product-requirements-in-the-age-of-ai-2/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/08/YouTube-Managing-Product-Requirements-in-the-Age-of-AI.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250903T113000
DTEND;TZID=America/New_York:20250903T130000
DTSTAMP:20260404T070026
CREATED:20250818T183641Z
LAST-MODIFIED:20250818T183641Z
UID:10000178-1756899000-1756904400@productcoffee.com
SUMMARY:The Career Networking Game-- Turn Awkward Rooms into Opportunity
DESCRIPTION:Networking can feel like speed dating for your career. You walk in\, twenty people are in transition\, and it is tough to stand out without sounding like a headline. Worse\, it is painful for everyone else to hear the same scripted intro over and over again. Josh McAfee\, The Career Whisperer and WSJ and USA Today bestselling author of Measure Up: Mastering Your Career Search Like a Boss\, has placed thousands of executives over a 30-year career and cares deeply about product people. With John Field\, VP of Product at Talogy\, you will learn how to connect with purpose and say the value you create. Walk in uncertain. Walk out with a plan you can use tonight. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-career-networking-game-turn-awkward-rooms-into-opportunity/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/08/YouTube-The-Career-Networking-Game.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250905T110000
DTEND;TZID=America/New_York:20250905T130000
DTSTAMP:20260404T070026
CREATED:20250825T162517Z
LAST-MODIFIED:20250825T162517Z
UID:10000179-1757070000-1757077200@productcoffee.com
SUMMARY:Workshop - Pitch It-- Lead It-- Own It
DESCRIPTION:Ever thought about leading a ProductCamp (or any conference) session or pitching an idea on stage—only to freeze at the “Where do I even start?” moment? You’re not alone. Speaking opportunities can feel intimidating\, but they’re also one of the fastest ways to build credibility\, grow your career\, and connect with the product community.\nThat’s where Pitch It. Lead It. Own It. comes in.\nIn this 2-hour\, hands-on workshop\, you’ll get rapid-fire lessons from seasoned speakers who’ve been exactly where you are. Through lightning talks and interactive exercises\, you’ll learn how to: \n✨ Shape your idea into a session people actually want\n✨ Explore different formats (talk\, panel\, workshop\, debate\, pitch)\n✨ Keep energy high and your audience engaged\n✨ Craft a pitch that makes people vote for you \nLearn from past presenters what it takes to turn “I think I could” into “I just crushed it.” Whether it’s ProductCamp\, your company’s offsite\, or a big conference stage\, this is your chance to step up\, get noticed\, and be the session everyone remembers. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/workshop-pitch-it-lead-it-own-it/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/08/YouTube-Pitch-It-Lead-It-Own-It-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250917T113000
DTEND;TZID=America/New_York:20250917T130000
DTSTAMP:20260404T070026
CREATED:20250911T202253Z
LAST-MODIFIED:20250911T202253Z
UID:10000180-1758108600-1758114000@productcoffee.com
SUMMARY:Building AI Product Success Through Smarter Experiments
DESCRIPTION:Building AI products isn’t just about clever models. It’s about running smarter experiments. In this lightning talk\, Avinash Mahalingam (Ex-Amazon PM leader) and Deepa Krishnamurthy (Ex-Klarna AI engineer) share hard-earned lessons from the product experimentation lifecycle. From structuring experiments to choosing the right metrics\, they’ll show how cross-functional teams can avoid common traps and drive real outcomes. \n☕️ Apply proven frameworks to design experiments that produce measurable results \n☕️ Spot and fix experimentation pitfalls using proven frameworks while leveraging prototypes of dashboards to effectively communicate metrics for visualization \n☕️ Balance deep analysis with bias for action\, knowing when to dig in or move fast \nWhether you’re working on AI products or not\, mastering experimentation is the path to building market-leading products. This session gives you the playbook to align product and engineering and deliver outcomes that matter. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/building-ai-product-success-through-smarter-experiments/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/09/YouTube-Smarter-Experiments-September-17-2025.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250924T073000
DTEND;TZID=America/New_York:20250924T090000
DTSTAMP:20260404T070026
CREATED:20250917T022926Z
LAST-MODIFIED:20250917T022926Z
UID:10000182-1758699000-1758704400@productcoffee.com
SUMMARY:How Product Ops Supercharges Product Teams
DESCRIPTION:Great products don’t just ship—they groove. Product\, Design\, and Engineering may be the band\, but without Product Ops setting the rhythm\, things can get messy fast.\nIn this interactive session\, Tommy Oakes\, Senior Product Operations Manager at D2L\, shares why his ProductFest talk struck such a chord with product people everywhere. He’ll break down how Product Ops helps teams find their rhythm and how product managers can become “power users” of the function to improve processes and outcomes.\n✨ Learn how Product Ops creates flow between Product\, Design\, and Engineering\n ✨ Discover how to become a “power user” of your Product Ops team to improve processes\n ✨ Walk away with practical rhythms and rituals that help your team build what matters most\nThis one’s got all the right notes: practical\, empowering\, and just a little rock ’n’ roll. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/how-product-ops-supercharges-product-teams/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/09/YouTube-How-Product-Ops-Supercharges-Product-Teams-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20250925T173000
DTEND;TZID=America/New_York:20250925T193000
DTSTAMP:20260404T070026
CREATED:20250911T171407Z
LAST-MODIFIED:20250925T182029Z
UID:10000181-1758821400-1758828600@productcoffee.com
SUMMARY:Atlanta Product Happy Hour -- September 2025 -- Sandy Springs
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are joining forces once again—this time for a fun-filled Product Management Happy Hour at Battle & Brew in Sandy Springs!\nThis isn’t your average networking event. It’s a chance to kick back\, grab a drink\, and connect with Atlanta’s brightest product minds—while maybe racking up a few Mario Kart wins along the way. Whether you’re here for the games or just the great conversation\, you’ll find your people.\nWhy you should come:\n🎮 The city’s only product meetup where you can talk roadmaps and race Rainbow Road\n🍻 Connect with product managers\, entrepreneurs\, designers & tech folks from across metro Atlanta\n👾 Casual\, come-as-you-are vibe—no pitches\, no pressure\n🍸 Full cash bar + food available\n🏆 Free games and friendly competition\, courtesy of Battle & Brew\n🌟 A midweek recharge with your product community \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-september-2025-sandy-springs/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/09/YouTube-Battle-Brew-Happy-Hour.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251008T073000
DTEND;TZID=America/New_York:20251008T090000
DTSTAMP:20260404T070026
CREATED:20251006T014347Z
LAST-MODIFIED:20251007T005457Z
UID:10000183-1759908600-1759914000@productcoffee.com
SUMMARY:The Zen of Product Balance -- Finding Calm Between Innovation\, AI\, and Customer Needs
DESCRIPTION:In a world of shifting priorities and relentless pressure to innovate\, true product leadership lies in balance. The Zen of Product Balance invites you to pause\, reflect\, and find calm amid the chaos.\nWe’ll explore how to center your product strategy between innovation and stability—using frameworks like McKinsey’s Three Horizons\, Jobs To Be Done\, and the Kano Model\, enhanced by AI-powered tools that bring clarity to complex trade-offs. \n✨ Discover how AI can enhance—not overwhelm—your strategic balance\n✨ Identify when to pursue innovation versus when to deepen customer value\n✨ Experience an interactive “balance check” to see where your focus truly lies \nThis isn’t about doing more—it’s about seeing more clearly. Join us for a grounded\, insightful session on finding focus\, flow\, and forward momentum. \nThis event is included for free with a Product Coffee Premium or Insiders membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/the-zen-of-product-balance-finding-calm-between-innovation-ai-and-customer-needs/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-The-Zen-of-Product-Balance.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251015T113000
DTEND;TZID=America/New_York:20251015T130000
DTSTAMP:20260404T070026
CREATED:20251008T230245Z
LAST-MODIFIED:20251008T230245Z
UID:10000184-1760527800-1760533200@productcoffee.com
SUMMARY:The rock solid framework for product management
DESCRIPTION:In product management\, it can feel like everything’s built on shifting ground. Priorities change\, meetings multiply\, and the next deliverable always dictates what you need to learn next. It’s reactive\, it’s exhausting—and it’s hard to feel confident when the foundation keeps moving. \nThe Quartz™ Open Framework brings that foundation back. It’s a rock-solid approach to product management: practical\, repeatable\, and proven to bring clarity to the chaos. In this week’s Product Coffee virtual meetup\, you’ll learn how Quartz™ gives you a shared language for success—helping you connect strategy to execution\, explain your decisions\, and lead with confidence. \nOur guest this week is Steve Johnson\, CEO of Product Growth Leaders\, who created Quartz™ to help product teams build stronger processes and stronger products. \n\nTakeaways\n✨ Build a rock-solid foundation for how you define\, describe\, and deliver products\n✨ Learn a practical framework that keeps you proactive instead of reactive\n✨ Gain confidence explaining your work and leading conversations that matter \n\n\n \n \nRegistration for The rock solid framework for product management will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified
URL:https://productcoffee.com/event/the-rock-solid-framework-for-product-management/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-The-Rock-Solid-Framework.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251017T140000
DTEND;TZID=America/New_York:20251017T143000
DTSTAMP:20260404T070026
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000192-1760709600-1760711400@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-10-17/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T073000
DTEND;TZID=America/New_York:20251022T090000
DTSTAMP:20260404T070026
CREATED:20251020T025929Z
LAST-MODIFIED:20251020T025929Z
UID:10000186-1761118200-1761123600@productcoffee.com
SUMMARY:Strategic Habits - Earning Your Voice at the Table
DESCRIPTION:Product managers often dream of getting a “seat at the strategy table.” But strategy isn’t a meeting—it’s a mindset built through daily habits.\nIn this live coffee chat with John Field\, VP of Product at Talogy\, we’ll talk about how to keep strategy front and center in your work\, even when you’re buried in delivery. You’ll learn how to make strategic thinking a weekly rhythm\, how to defend a well-placed “no\,” and how to find mentors who can apprentice you in real strategy—not just PowerPoint decks.\n✨ Build habits that keep strategy alive week after week\n ✨ Learn to defend a “no” without losing trust\n ✨ Find (and become) the kind of mentor who grows strategic talent\nIf you’ve ever felt stuck in execution mode\, this conversation will help you build the habits that earn you a voice at the table—no title change required. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/strategic-habits-earning-your-voice-at-the-table/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Strategic-Habits-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T170000
DTEND;TZID=America/New_York:20251023T190000
DTSTAMP:20260404T070026
CREATED:20251020T230043Z
LAST-MODIFIED:20251022T140108Z
UID:10000187-1761238800-1761246000@productcoffee.com
SUMMARY:Atlanta Product Happy Hour - October 2025 -- Midtown
DESCRIPTION:The countdown to ProductCamp Atlanta is ON—so let’s kick things off with a community-wide happy hour to connect\, catch up\, and get pumped for the big event!\nJoin us this Thursday at Botica in Midtown for drinks\, tapas\, and top-notch product conversation with your favorite local product communities:\nProductCamp Atlanta\, Product Coffee\, BPM Product Community\, Atlanta Women In Product\, ProductTank\, TAG\, and more! \n🗓 Thursday\, October 24\n🕔 5:00–7:00 PM (but come early—Botica has happy hour specials from 3–6 PM!)\n📍 Botica Midtown – 1820 Peachtree Rd NW\, Atlanta\, GA 30309\n🥂 Cocktails\, mocktails\, snacks & solid product chat \nWhether you’re a product manager\, designer\, developer\, marketer\, founder—or just someone who nerds out over a good roadmap—we want you there.\nThis is your chance to meet your fellow product pros before ProductCamp\, make new connections\, trade war stories\, and get inspired for what’s next.\n✨ Product Coffee Premium and Insiders members attend for free!\nNot a member yet? Join here and start enjoying the perks. \nBPM Product Community\, Atlanta Women In Product Members\, and Friends of ProductCamp also attend for free! Check your email for your discount code or email support@productcoffee.com \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-october-2025-midtown/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Atlanta-Happy-Hour-Botica-October-2025.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T110000
DTEND;TZID=America/New_York:20251029T130000
DTSTAMP:20260404T070026
CREATED:20251010T131326Z
LAST-MODIFIED:20251010T131326Z
UID:10000185-1761735600-1761742800@productcoffee.com
SUMMARY:Workshop - Craft a Killer Product Brief
DESCRIPTION:Every product manager has ideas that never make it past the hallway chat. Whether your next step is to build a rapid prototype or pitch for funding\, a great product brief is the fastest way to make sure your idea gets noticed\, gets buy-in\, and gets built.\nIn this live\, hands-on workshop\, you’ll learn how to turn scattered product thoughts into a clear\, compelling brief that moves your idea forward. You’ll master a one-page format trusted by top product teams to drive alignment\, focus decisions\, and unlock momentum.\nYou’ll use a proven\, industry-tested template and walk away with one or more finished briefs you can include in your portfolio or bring straight to your team.\nFacilitated by Jason Brett\, Founder of Product Coffee\, and Steve Johnson\, CEO of Product Growth Leaders\, this session mixes real examples\, practical frameworks\, and AI-powered drafting tools that help you work faster and smarter.\n✨ What you’ll gain:\n– Capture product ideas before they disappear into your backlog or brain fog\n– Master a one-page format that creates alignment and clarity\n– Build confidence turning “good ideas” into well-articulated opportunities\n💻 Workshop Format:\n A 2-hour live virtual workshop with guided exercises\, small-group collaboration\, and personalized feedback. You’ll learn using the Quartz-style product brief format that top teams rely on to define and commit with speed.\n💰 Tickets:\n– $199 General Admission\n– Product Coffee Insiders save 25%\n– Free for Premium Members\n🚀 RSVP now to finally capture those ideas\, communicate with confidence\, and get the green light your next big move deserves. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/workshop-craft-a-killer-product-brief/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Crafting-a-Killer-Product-Brief-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251031T140000
DTEND;TZID=America/New_York:20251031T143000
DTSTAMP:20260404T070026
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000193-1761919200-1761921000@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-10-31/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251114T140000
DTEND;TZID=America/New_York:20251114T143000
DTSTAMP:20260404T070026
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000194-1763128800-1763130600@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-11-14/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251119T073000
DTEND;TZID=America/New_York:20251119T090000
DTSTAMP:20260404T070026
CREATED:20251117T040703Z
LAST-MODIFIED:20251117T040703Z
UID:10000188-1763537400-1763542800@productcoffee.com
SUMMARY:What Executives Who Get AI Right Are Doing Differently
DESCRIPTION:Every company wants to “do AI\,” but only a small group of leaders are actually getting meaningful results. This week\, we’re bringing in Misha Sulpovar\, author of The AI Executive’s Handbook\, to break down what those successful executives are doing that everyone else isn’t. \nMisha has led AI strategy and product teams at IBM\, ADP\, and Cherre\, giving him a rare view into how real executives cut through hype\, pick the right problems\, and build trust in AI across the organization. \n✨ How successful executives decide where AI truly moves the needle\n✨ The leadership habits that turn AI ideas into delivered business value\n✨ What they expect from product teams in an AI-driven organization \nIf you want to understand the patterns behind AI wins and not just the headlines\, then this is the conversation you don’t want to miss. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/what-executives-who-get-ai-right-are-doing-differently/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-2025.11.19-AI-Executives.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251126T073000
DTEND;TZID=America/New_York:20251126T090000
DTSTAMP:20260404T070026
CREATED:20251124T171010Z
LAST-MODIFIED:20251124T171010Z
UID:10000189-1764142200-1764147600@productcoffee.com
SUMMARY:"How to Create and Use Synthetic Personas & Digital Twins"
DESCRIPTION:Back by popular demand from ProductCamp Atlanta\, Mark Michelson returns with an updated\, sharper version of the session everyone voted their favorite. He’ll show you how to turn public data into high-fidelity synthetic personas and digital twins you can actually use to test ideas\, refine UX\, and get better product feedback without waiting on customer schedules. \n✨ What you’ll learn\n\n✨ The difference between composite synthetic personas and single-source digital twins\n✨ How to harvest public signals from posts\, talks\, and bios to build rich profiles\n✨ Guardrails that reduce hallucinations and keep your interviews grounded in reality\n✨ Fast interview flows for concept tests\, copy reviews\, and design decisions\n✨ Ethics considerations around consent\, privacy\, and bias\n\n⭐ Hands-on learning\n\n⭐ Build one synthetic persona and one digital twin\n⭐ Run a 10-minute structured interview and pull out actionable insights\n\n☕️ Takeaways\n\n☕️ Reproducible templates\, prompt packs\, and a ready-to-use interview script\n☕️ A validation checklist that helps you decide when the output is trustworthy\n\n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/how-to-create-and-use-synthetic-personas-digital-twins/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.11.26YOUTUBE-How_to_Create_an.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251128T140000
DTEND;TZID=America/New_York:20251128T143000
DTSTAMP:20260404T070027
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000195-1764338400-1764340200@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-11-28/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T113000
DTEND;TZID=America/New_York:20251203T130000
DTSTAMP:20260404T070027
CREATED:20251130T231316Z
LAST-MODIFIED:20251130T231316Z
UID:10000190-1764761400-1764766800@productcoffee.com
SUMMARY:The Product Manager's Operating Model for the AI Era
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/the-product-managers-operating-model-for-the-ai-era/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.12.03YOUTUBE-The_Product_Mana.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T073000
DTEND;TZID=America/New_York:20251210T090000
DTSTAMP:20260404T070027
CREATED:20251202T220026Z
LAST-MODIFIED:20251202T220026Z
UID:10000199-1765351800-1765357200@productcoffee.com
SUMMARY:The 2026 Product Radar - Hype vs. Reality
DESCRIPTION:Every December the internet explodes with predictions. “2026 will be the Year of Something You’re Already Behind On!” Cool. Thanks. Super helpful.\nThis week we are doing what Product Coffee does best: getting past the LinkedIn thought leader BS and having a community discussion on the big predictions\, the under-the-radar opportunities\, and the topics that are going to dominate the zeitgeist for the next six months.\nWe will build a community-driven prediction map of what is really important\, high value\, and worth your time to pursue.\nCome be a part of it! \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-2026-product-radar-hype-vs-reality/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/12/YouTube-2026-Product-Radar.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T140000
DTEND;TZID=America/New_York:20251212T143000
DTSTAMP:20260404T070027
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000196-1765548000-1765549800@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-12-12/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T113000
DTEND;TZID=America/New_York:20251217T130000
DTSTAMP:20260404T070027
CREATED:20251201T233557Z
LAST-MODIFIED:20251201T233557Z
UID:10000191-1765971000-1765976400@productcoffee.com
SUMMARY:ICP is Everything
DESCRIPTION:Messaging to everyone converts no one. In this session\, Toshi Jones breaks down why so many Ideal Customer Profiles across startups and the Fortune 500 are wrong\, stale\, or missing altogether\, and why that is even more dangerous in an AI-driven world.\nAn ICP is not a demographic\, a persona\, or a slide in a brand deck. It is a single\, high-level statement about the customer who feels the most urgent\, hair-on-fire version of the problem you solve. When that filter is weak or wrong\, PRDs\, personas\, messaging\, sales conversations\, and roadmaps all drift off course.\nWe will dig into:\n✨ The most common ICP mistakes: going too broad\, confusing TAM with “who buys first\,” centering who you wish you served instead of who you actually win with\, and letting noisy non-buyers sway the roadmap\n✨ How to separate your ICP from personas and from the economic buyer\, so you stop writing for the wrong decision-maker or relying on “friends of the board” for product direction\n✨ How to treat ICP as a living commercial decision\, using AI and real market signals to adjust faster as usage patterns\, customer pain\, and competitive pressure shift\nIf your “ICP” lives in a dusty brand book full of vague stats and vibes\, this session will help you rethink it as the sharpest decision filter your product\, marketing\, and sales teams have. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/icp-is-everything/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.12.17YOUTUBE-ICP_Is_Everythin-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251218T180000
DTEND;TZID=America/New_York:20251218T200000
DTSTAMP:20260404T070027
CREATED:20251201T013925Z
LAST-MODIFIED:20251205T145736Z
UID:10000198-1766080800-1766088000@productcoffee.com
SUMMARY:Atlanta Product Holiday Party - December 2025 - Battle & Brew
DESCRIPTION:Join the Atlanta product community for our end-of-year meetup at Battle & Brew in Sandy Springs. It’s a relaxed night of good conversations\, good drinks\, and a little friendly competition on the consoles as we wrap up a huge year for product in Atlanta.\nIf you’ve been part of ProductCamp Atlanta\, Product Coffee\, the BPM Network Community\, or Women in Product this year\, this is your chance to reconnect with familiar faces and celebrate everything we built together. If you’re new\, it’s the easiest way to plug into the community without any pressure. Just show up\, grab a drink\, and jump into a game or a conversation.\nExpect a warm\, festive vibe with plenty of space to mingle\, laugh\, and unwind. No agenda. No talks. Just Atlanta product managers and product leaders closing out the year with good people.\nBring a friend. Bring your team. Bring your best ugly sweater if that’s your thing. We’ll see you at Battle & Brew. \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-holiday-party-december-2025-battle-brew/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-Battle-Brew-Happy-Hour.jpg
END:VEVENT
END:VCALENDAR