BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Product Coffee
X-ORIGINAL-URL:https://productcoffee.com
X-WR-CALDESC:Events for Product Coffee
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251022T073000
DTEND;TZID=America/New_York:20251022T090000
DTSTAMP:20260905T101752
CREATED:20251020T025929Z
LAST-MODIFIED:20251020T025929Z
UID:10000186-1761118200-1761123600@productcoffee.com
SUMMARY:Strategic Habits - Earning Your Voice at the Table
DESCRIPTION:Product managers often dream of getting a “seat at the strategy table.” But strategy isn’t a meeting—it’s a mindset built through daily habits.\nIn this live coffee chat with John Field\, VP of Product at Talogy\, we’ll talk about how to keep strategy front and center in your work\, even when you’re buried in delivery. You’ll learn how to make strategic thinking a weekly rhythm\, how to defend a well-placed “no\,” and how to find mentors who can apprentice you in real strategy—not just PowerPoint decks.\n✨ Build habits that keep strategy alive week after week\n ✨ Learn to defend a “no” without losing trust\n ✨ Find (and become) the kind of mentor who grows strategic talent\nIf you’ve ever felt stuck in execution mode\, this conversation will help you build the habits that earn you a voice at the table—no title change required. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/strategic-habits-earning-your-voice-at-the-table/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Strategic-Habits-.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251023T170000
DTEND;TZID=America/New_York:20251023T190000
DTSTAMP:20260905T101752
CREATED:20251020T230043Z
LAST-MODIFIED:20251022T140108Z
UID:10000187-1761238800-1761246000@productcoffee.com
SUMMARY:Atlanta Product Happy Hour - October 2025 -- Midtown
DESCRIPTION:The countdown to ProductCamp Atlanta is ON—so let’s kick things off with a community-wide happy hour to connect\, catch up\, and get pumped for the big event!\nJoin us this Thursday at Botica in Midtown for drinks\, tapas\, and top-notch product conversation with your favorite local product communities:\nProductCamp Atlanta\, Product Coffee\, BPM Product Community\, Atlanta Women In Product\, ProductTank\, TAG\, and more! \n🗓 Thursday\, October 24\n🕔 5:00–7:00 PM (but come early—Botica has happy hour specials from 3–6 PM!)\n📍 Botica Midtown – 1820 Peachtree Rd NW\, Atlanta\, GA 30309\n🥂 Cocktails\, mocktails\, snacks & solid product chat \nWhether you’re a product manager\, designer\, developer\, marketer\, founder—or just someone who nerds out over a good roadmap—we want you there.\nThis is your chance to meet your fellow product pros before ProductCamp\, make new connections\, trade war stories\, and get inspired for what’s next.\n✨ Product Coffee Premium and Insiders members attend for free!\nNot a member yet? Join here and start enjoying the perks. \nBPM Product Community\, Atlanta Women In Product Members\, and Friends of ProductCamp also attend for free! Check your email for your discount code or email support@productcoffee.com \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-october-2025-midtown/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Atlanta-Happy-Hour-Botica-October-2025.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251029T110000
DTEND;TZID=America/New_York:20251029T130000
DTSTAMP:20260905T101752
CREATED:20251010T131326Z
LAST-MODIFIED:20251010T131326Z
UID:10000185-1761735600-1761742800@productcoffee.com
SUMMARY:Workshop - Craft a Killer Product Brief
DESCRIPTION:Every product manager has ideas that never make it past the hallway chat. Whether your next step is to build a rapid prototype or pitch for funding\, a great product brief is the fastest way to make sure your idea gets noticed\, gets buy-in\, and gets built.\nIn this live\, hands-on workshop\, you’ll learn how to turn scattered product thoughts into a clear\, compelling brief that moves your idea forward. You’ll master a one-page format trusted by top product teams to drive alignment\, focus decisions\, and unlock momentum.\nYou’ll use a proven\, industry-tested template and walk away with one or more finished briefs you can include in your portfolio or bring straight to your team.\nFacilitated by Jason Brett\, Founder of Product Coffee\, and Steve Johnson\, CEO of Product Growth Leaders\, this session mixes real examples\, practical frameworks\, and AI-powered drafting tools that help you work faster and smarter.\n✨ What you’ll gain:\n– Capture product ideas before they disappear into your backlog or brain fog\n– Master a one-page format that creates alignment and clarity\n– Build confidence turning “good ideas” into well-articulated opportunities\n💻 Workshop Format:\n A 2-hour live virtual workshop with guided exercises\, small-group collaboration\, and personalized feedback. You’ll learn using the Quartz-style product brief format that top teams rely on to define and commit with speed.\n💰 Tickets:\n– $199 General Admission\n– Product Coffee Insiders save 25%\n– Free for Premium Members\n🚀 RSVP now to finally capture those ideas\, communicate with confidence\, and get the green light your next big move deserves. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/workshop-craft-a-killer-product-brief/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/10/YouTube-Crafting-a-Killer-Product-Brief-1-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251031T140000
DTEND;TZID=America/New_York:20251031T143000
DTSTAMP:20260905T101752
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000193-1761919200-1761921000@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-10-31/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251114T140000
DTEND;TZID=America/New_York:20251114T143000
DTSTAMP:20260905T101752
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000194-1763128800-1763130600@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-11-14/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251119T073000
DTEND;TZID=America/New_York:20251119T090000
DTSTAMP:20260905T101752
CREATED:20251117T040703Z
LAST-MODIFIED:20251117T040703Z
UID:10000188-1763537400-1763542800@productcoffee.com
SUMMARY:What Executives Who Get AI Right Are Doing Differently
DESCRIPTION:Every company wants to “do AI\,” but only a small group of leaders are actually getting meaningful results. This week\, we’re bringing in Misha Sulpovar\, author of The AI Executive’s Handbook\, to break down what those successful executives are doing that everyone else isn’t. \nMisha has led AI strategy and product teams at IBM\, ADP\, and Cherre\, giving him a rare view into how real executives cut through hype\, pick the right problems\, and build trust in AI across the organization. \n✨ How successful executives decide where AI truly moves the needle\n✨ The leadership habits that turn AI ideas into delivered business value\n✨ What they expect from product teams in an AI-driven organization \nIf you want to understand the patterns behind AI wins and not just the headlines\, then this is the conversation you don’t want to miss. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/what-executives-who-get-ai-right-are-doing-differently/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-2025.11.19-AI-Executives.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251126T073000
DTEND;TZID=America/New_York:20251126T090000
DTSTAMP:20260905T101752
CREATED:20251124T171010Z
LAST-MODIFIED:20251124T171010Z
UID:10000189-1764142200-1764147600@productcoffee.com
SUMMARY:"How to Create and Use Synthetic Personas & Digital Twins"
DESCRIPTION:Back by popular demand from ProductCamp Atlanta\, Mark Michelson returns with an updated\, sharper version of the session everyone voted their favorite. He’ll show you how to turn public data into high-fidelity synthetic personas and digital twins you can actually use to test ideas\, refine UX\, and get better product feedback without waiting on customer schedules. \n✨ What you’ll learn\n\n✨ The difference between composite synthetic personas and single-source digital twins\n✨ How to harvest public signals from posts\, talks\, and bios to build rich profiles\n✨ Guardrails that reduce hallucinations and keep your interviews grounded in reality\n✨ Fast interview flows for concept tests\, copy reviews\, and design decisions\n✨ Ethics considerations around consent\, privacy\, and bias\n\n⭐ Hands-on learning\n\n⭐ Build one synthetic persona and one digital twin\n⭐ Run a 10-minute structured interview and pull out actionable insights\n\n☕️ Takeaways\n\n☕️ Reproducible templates\, prompt packs\, and a ready-to-use interview script\n☕️ A validation checklist that helps you decide when the output is trustworthy\n\n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/how-to-create-and-use-synthetic-personas-digital-twins/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.11.26YOUTUBE-How_to_Create_an.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251128T140000
DTEND;TZID=America/New_York:20251128T143000
DTSTAMP:20260905T101752
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000195-1764338400-1764340200@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-11-28/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251203T113000
DTEND;TZID=America/New_York:20251203T130000
DTSTAMP:20260905T101752
CREATED:20251130T231316Z
LAST-MODIFIED:20251130T231316Z
UID:10000190-1764761400-1764766800@productcoffee.com
SUMMARY:The Product Manager's Operating Model for the AI Era
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/the-product-managers-operating-model-for-the-ai-era/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.12.03YOUTUBE-The_Product_Mana.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251210T073000
DTEND;TZID=America/New_York:20251210T090000
DTSTAMP:20260905T101752
CREATED:20251202T220026Z
LAST-MODIFIED:20251202T220026Z
UID:10000199-1765351800-1765357200@productcoffee.com
SUMMARY:The 2026 Product Radar - Hype vs. Reality
DESCRIPTION:Every December the internet explodes with predictions. “2026 will be the Year of Something You’re Already Behind On!” Cool. Thanks. Super helpful.\nThis week we are doing what Product Coffee does best: getting past the LinkedIn thought leader BS and having a community discussion on the big predictions\, the under-the-radar opportunities\, and the topics that are going to dominate the zeitgeist for the next six months.\nWe will build a community-driven prediction map of what is really important\, high value\, and worth your time to pursue.\nCome be a part of it! \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-2026-product-radar-hype-vs-reality/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/12/YouTube-2026-Product-Radar.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251212T140000
DTEND;TZID=America/New_York:20251212T143000
DTSTAMP:20260905T101752
CREATED:20251201T010205Z
LAST-MODIFIED:20251201T010205Z
UID:10000196-1765548000-1765549800@productcoffee.com
SUMMARY:Farther Faster And Far Less Drama
DESCRIPTION:Welcome to the Product Coffee Book Club Oct-Dec Reading Discussion \nPlease visit https://www.productcoffee.com/bookclub to learn more about the book club and share with others to join. \nAll are welcome at Book Club; you do not have to read the book to benefit from a shared discussion. \nAbout The Book:\nEveryday we wake up\, get to work\, and try to get something done that moves us forward in our lives. At work and at home\, there’s so much to do\, and it all seems way harder than it needs to be. Farther\, Faster\, and Far Less Drama introduces The Four Leadership Motions™\, a deceptively simple set of behaviors for everyday leaders to align teams and make meaningful progress quickly.\nGet your copy: https://janicefraser.com/farther-faster-book \nWe look forward to seeing you in our next session!
URL:https://productcoffee.com/event/farther-faster-and-far-less-drama/2025-12-12/
CATEGORIES:Bookclub
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/FFFLD.jpg
ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251217T113000
DTEND;TZID=America/New_York:20251217T130000
DTSTAMP:20260905T101752
CREATED:20251201T233557Z
LAST-MODIFIED:20251201T233557Z
UID:10000191-1765971000-1765976400@productcoffee.com
SUMMARY:ICP is Everything
DESCRIPTION:Messaging to everyone converts no one. In this session\, Toshi Jones breaks down why so many Ideal Customer Profiles across startups and the Fortune 500 are wrong\, stale\, or missing altogether\, and why that is even more dangerous in an AI-driven world.\nAn ICP is not a demographic\, a persona\, or a slide in a brand deck. It is a single\, high-level statement about the customer who feels the most urgent\, hair-on-fire version of the problem you solve. When that filter is weak or wrong\, PRDs\, personas\, messaging\, sales conversations\, and roadmaps all drift off course.\nWe will dig into:\n✨ The most common ICP mistakes: going too broad\, confusing TAM with “who buys first\,” centering who you wish you served instead of who you actually win with\, and letting noisy non-buyers sway the roadmap\n✨ How to separate your ICP from personas and from the economic buyer\, so you stop writing for the wrong decision-maker or relying on “friends of the board” for product direction\n✨ How to treat ICP as a living commercial decision\, using AI and real market signals to adjust faster as usage patterns\, customer pain\, and competitive pressure shift\nIf your “ICP” lives in a dusty brand book full of vague stats and vibes\, this session will help you rethink it as the sharpest decision filter your product\, marketing\, and sales teams have. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/icp-is-everything/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/2025.12.17YOUTUBE-ICP_Is_Everythin-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20251218T180000
DTEND;TZID=America/New_York:20251218T200000
DTSTAMP:20260905T101752
CREATED:20251201T013925Z
LAST-MODIFIED:20251205T145736Z
UID:10000198-1766080800-1766088000@productcoffee.com
SUMMARY:Atlanta Product Holiday Party - December 2025 - Battle & Brew
DESCRIPTION:Join the Atlanta product community for our end-of-year meetup at Battle & Brew in Sandy Springs. It’s a relaxed night of good conversations\, good drinks\, and a little friendly competition on the consoles as we wrap up a huge year for product in Atlanta.\nIf you’ve been part of ProductCamp Atlanta\, Product Coffee\, the BPM Network Community\, or Women in Product this year\, this is your chance to reconnect with familiar faces and celebrate everything we built together. If you’re new\, it’s the easiest way to plug into the community without any pressure. Just show up\, grab a drink\, and jump into a game or a conversation.\nExpect a warm\, festive vibe with plenty of space to mingle\, laugh\, and unwind. No agenda. No talks. Just Atlanta product managers and product leaders closing out the year with good people.\nBring a friend. Bring your team. Bring your best ugly sweater if that’s your thing. We’ll see you at Battle & Brew. \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-holiday-party-december-2025-battle-brew/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2025/11/YouTube-Battle-Brew-Happy-Hour.jpg
END:VEVENT
END:VCALENDAR