BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:Product Coffee X-ORIGINAL-URL:https://productcoffee.com X-WR-CALDESC:Events for Product Coffee REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20250228T110000 DTEND;TZID=America/New_York:20250228T130000 DTSTAMP:20260902T184848 CREATED:20250219T144439Z LAST-MODIFIED:20250219T144439Z UID:10000138-1740740400-1740747600@productcoffee.com SUMMARY:The Power of Problem Framing for Innovative Products DESCRIPTION:Unlock the power of effective problem framing and redefine how you approach product challenges. In this workshop\, you’ll learn how to cut through symptoms\, address the root causes\, and reframe problems in ways that spark innovation. Plus\, you’ll gain the ability to quickly articulate and reframe challenges\, allowing you to showcase your unique value to stakeholders. By mastering this essential skill\, you’ll be equipped to lead your team and leverage AI to deliver market-leading products.\n✨ **Key Takeaways:**\n– ✍️ Master techniques to define and reframe product problems for innovation.\n– 💡 Learn how to avoid common traps like feature creep and symptom-based thinking.\n– 🤖 Discover how problem framing helps you leverage AI and cross-functional teams to drive market-leading innovation.\n– 🎤 Develop the confidence to articulate and reframe challenges in ways that highlight your value as a PM. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-power-of-problem-framing-for-innovative-products/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-The-Power-of-Problem-Framing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250228T140000 DTEND;TZID=America/New_York:20250228T144500 DTSTAMP:20260902T184848 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000133-1740751200-1740753900@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n CompanyThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-02-28/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250305T113000 DTEND;TZID=America/New_York:20250305T130000 DTSTAMP:20260902T184848 CREATED:20250228T213630Z LAST-MODIFIED:20250305T160758Z UID:10000139-1741174200-1741179600@productcoffee.com SUMMARY:Why? A Live JTBD Switch Interview Demo DESCRIPTION:Jobs to Be Done is a powerful framework for figuring out what makes people buy and then building your product and operations around it. But how good are you at switch interviews? In this workshop\, I will explain the switch interview method and demonstrate how to do one live with a member of the audience. We’ll then work out the findings—called market forces—together! \nLet’s get better at understanding what makes customers buy using JTBD!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/why-a-live-jtbd-switch-interview-demo/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Why-A-Live-JTBD-Switch-Interview-Demo-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250312T073000 DTEND;TZID=America/New_York:20250312T090000 DTSTAMP:20260902T184848 CREATED:20250305T135931Z LAST-MODIFIED:20250305T135931Z UID:10000140-1741764600-1741770000@productcoffee.com SUMMARY:"Expedition No. 9: Nine Essential Lessons from ATLs Best Product Companies" DESCRIPTION:Having worked with over 100 digital product and marketing teams\, Jason Rhoades\, Founder of Toolbox No. 9\, has observed firsthand what sets thriving product teams apart from those that struggle or close their doors completely. \nThis session shares insights from the highest-performing teams\, distilled from his assessment of the top 25 — that reached profitability\, secured Series funding\, or achieved acquisition. \nJason will provide a 9-step\, strategic roadmap to help you dramatically improve your team’s chances of success in just 99 days. \nWhether you’re launching a new product or re-booting an existing one\, these actionable steps are designed to keep your team on track\, avoid common pitfalls\, and resonate with your customers.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/expedition-no-9-nine-essential-lessons-from-atls-best-product-companies/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Expedition-No.-9.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250314T140000 DTEND;TZID=America/New_York:20250314T144500 DTSTAMP:20260902T184848 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000134-1741960800-1741963500@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n PhoneThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-03-14/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250319T113000 DTEND;TZID=America/New_York:20250319T130000 DTSTAMP:20260902T184848 CREATED:20250317T011113Z LAST-MODIFIED:20250317T011113Z UID:10000142-1742383800-1742389200@productcoffee.com SUMMARY:Product Thinking in IT DESCRIPTION:The shift from project-based IT to a product-driven approach promises agility\, customer-centricity\, and better business outcomes—but is it truly a game-changer\, or just another buzzword? In this candid roundtable\, we’ll tackle the **realities** of product management in IT: what works\, what doesn’t\, and how **Product Managers** can navigate the transformation successfully.\nJoin industry leaders as we dive into:\n ☕ **Hype vs. Reality** – Is product-based IT a revolution or just a repackaged trend?\n ☕ **KPIs That Matter** – What should IT Product Managers measure for real impact?\n ☕ **Building the Right Team** – Should IT organizations invest in **consultants** or build **in-house product talent**?\nIf you’re a **Product Manager in IT (or hoping to be one)\,** this is your chance to hear from experts\, challenge assumptions\, and take away practical insights for success. **Join the conversation!**\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/product-thinking-in-it/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Product-Thinking-in-IT-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250320T170000 DTEND;TZID=America/New_York:20250320T190000 DTSTAMP:20260902T184848 CREATED:20250307T211047Z LAST-MODIFIED:20250311T023537Z UID:10000141-1742490000-1742497200@productcoffee.com SUMMARY:Atlanta Product Happy Hour - March 2025 - Alpharetta DESCRIPTION:Join us on Thursday\, March 20 at True Food Kitchen (Avalon) for an evening of great conversations and even better company. This is your chance to meet fellow Product Managers\, Designers\, Founders\, and “Product People” in a relaxed\, welcoming setting.✨ Expand Your Network – Connect with industry peers\, exchange insights\, and build meaningful relationships. 🍷 Casual\, No-Agenda Vibes – No panels\, no pressure—just great discussions over food and drinks. 🤝 Make New Friends – Whether you’re new to the scene or a seasoned pro\, you’ll leave with new connections and fresh ideas.Grab a drink\, pull up a chair\, and let’s make networking feel effortless. See you at True Food Kitchen! \n\n\n \nRegister URL:https://productcoffee.com/event/atlanta-product-happy-hour-march-2025-alpharetta/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Alpharetta-Happy-Hour-March-2025-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250326T073000 DTEND;TZID=America/New_York:20250326T090000 DTSTAMP:20260902T184848 CREATED:20250324T164717Z LAST-MODIFIED:20250324T164717Z UID:10000143-1742974200-1742979600@productcoffee.com SUMMARY:Grounds for Discussion: Hot Takes on Product Management DESCRIPTION:Join our rotating panel of product leaders as we stir up lively takes\, tackle your burning questions\, and debate the latest trends in product management. No slide decks\, no fluff—just candid conversation\, expert insight\, and a few laughs along the way. Come for the hot takes\, stay for the community. \nThis week\, we’re brewing up takes on the AI hype cycle\, LinkedIn’s latest hot PM skills\, and the ever-dreaded “Valley of Despair” in product work. Our expert panel—including leaders from Aveanna Healthcare\, PrizePicks\, Prompt Owl\, and more—will weigh in\, spar\, and maybe even spill some tea. Got a burning question? Bring it. We’re taking audience prompts live.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/grounds-for-discussion-hot-takes-on-product-management/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Grounds-for-Discussion-March-26-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T110000 DTEND;TZID=America/New_York:20250328T130000 DTSTAMP:20260902T184848 CREATED:20250325T154301Z LAST-MODIFIED:20250325T154301Z UID:10000144-1743159600-1743166800@productcoffee.com SUMMARY:Workshop: The AI Toolkit for Product People DESCRIPTION:AI is brewing at Product Coffee—and this month\, we’re serving something bold.\nIn partnership with PromptOwl\, we’re unveiling 11 new AI tools built to help you work smarter\, not harder. From mapping your next product launch to refining user stories\, these tools are designed to boost your efficiency and impact as a product manager.\nWe’ll apply these tools to real-world product challenges during the session\, giving you practical\, hands-on experience. The full workshop is **included for Product Coffee Premium members**—not a member yet? [Join today at productcoffee.com/premium](https://productcoffee.com/premium).\n☕️ Get hands-on with tools like the Test Case Builder\, User Story Creator\, and Stakeholder Management Assistant\n ✨ Explore productivity boosters like the Strategic Roadmap Planner and Jobs to be Done Analyst\n 🚀 Workshop participants get 1-year access to all 11 AI tools. Premium members keep access as long as their membership is active.\nThis isn’t just another demo—it’s your chance to test-drive the future of product work.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/workshop-the-ai-toolkit-for-product-people/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-The-AI-Toolkit-for-Product-People.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T140000 DTEND;TZID=America/New_York:20250328T144500 DTSTAMP:20260902T184848 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000135-1743170400-1743173100@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n NameThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-03-28/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250402T113000 DTEND;TZID=America/New_York:20250402T130000 DTSTAMP:20260902T184848 CREATED:20250327T205734Z LAST-MODIFIED:20250327T205734Z UID:10000145-1743593400-1743598800@productcoffee.com SUMMARY:The Axis Framework DESCRIPTION:The Axis Framework is a hands-on workshop designed to streamline the product development process and help teams align on strategy. Whether a project is facing technical challenges or leaders are struggling with prioritization\, this session covers the initial foundation of a product development strategy. By the end of the session\, participants can expect to leave with a clarified roadmap\, a framework that can be used as needed\, and confidence to develop products that will resonate with future customers. This is more than just a workshop—it’s a catalyst for smarter\, faster product development.  \nPerfect for early-stage products\, The Axis Framework ensures your team is on the same page and equipped with the tools to avoid common pitfalls and costly delays.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-axis-framework/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Axis-Framework.png END:VEVENT END:VCALENDAR