BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://productcoffee.com
X-WR-CALDESC:Events for Product Coffee
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/New_York
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20230312T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20231105T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20240310T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20241103T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240301T100000
DTEND;TZID=America/New_York:20240301T120000
DTSTAMP:20260405T174434
CREATED:20240227T001336Z
LAST-MODIFIED:20240227T001336Z
UID:10000034-1709287200-1709294400@productcoffee.com
SUMMARY:Workshop: Finding Your (Product Market) Fit
DESCRIPTION:Join us for a deep dive into the heart of successful product management: Finding Your (Product/Market) Fit. This essential 2-hour workshop is tailor-made for product managers looking to navigate the complexities of aligning their products with market demands\, whether you’re fine-tuning an existing product or launching a new one. \nWhat You’ll Learn: \n→ The Fundamentals of Product/Market Fit (PMF): Grasp the core concepts and understand why PMF is the cornerstone of product success.\n→ Top Mistakes to Avoid: Learn the common pitfalls in validating PMF and strategic ways to steer clear of them.\n→ Key Facts and Artifacts: Identify the critical pieces of evidence and artifacts needed to validate your product’s market fit effectively.\n→ PMF Validation Checklist: Walk away with a practical checklist that guides you through the validation process\, ensuring you’re on the right track. \nThis workshop is part of our “Market & Opportunity: Analyzing\, Assessing\, and Evaluating” series\, designed to equip product managers with the knowledge and tools to assess market opportunities and position their products for success. \nWhether you’re polishing an existing gem or shaping a new idea\, understanding how to find and validate your product’s market fit is crucial. Don’t miss this opportunity to learn from the experts\, avoid common mistakes\, and apply proven strategies to your product management process. \nRegister now and secure your spot in this transformative workshop! Join us virtually on Friday\, March 1\, at 10 AM ET. Open to all who are eager to learn\, grow\, and lead their products to success. \nRegister
URL:https://productcoffee.com/event/workshop-finding-your-product-market-fit/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/02/YouTube-Workshop-2024-02-23-Finding-Your-Fit.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240306T113000
DTEND;TZID=America/New_York:20240306T130000
DTSTAMP:20260405T174434
CREATED:20240304T130043Z
LAST-MODIFIED:20240306T145800Z
UID:10000035-1709724600-1709730000@productcoffee.com
SUMMARY:Value Propositions: Crafting\, Testing and Revitalizing Your Core Offer
DESCRIPTION:Join us on Wednesday\, March 6 at 11:30 AM for the first session in our series\, “Value Propositions & Marketing Strategies” with this installment focusing on “Value Propositions: Crafting\, Testing\, and Revitalizing Your Core Offer.” This town hall is an opportunity for forward-thinking product managers to converge\, share\, and learn from collective experiences in navigating the complex landscape of value propositions. \nCrafting a value proposition that resonates\, influences\, and adapts is no small feat. It requires insight\, foresight\, and a dash of creativity. In this town hall\, we’ll dive into the heart of what makes a value proposition not just good\, but GREAT! \nWe’ll explore together\, through shared experiences and insights\, how to: \n→ Align Value Propositions with Strategic Vision:\nAligning your value proposition with your company’s strategic goals can amplify impact and drive growth. \n→ Lead and Influence Across Teams:\nChampioning your product across diverse teams and stakeholders is key to securing the buy-in that propels your product forward. \n→ Foster Innovation and Stay Agile:\nKeeping your value proposition fresh in the face of evolving market demands and technological advances \nRegister
URL:https://productcoffee.com/event/value-propositions-crafting-testing-and-revitalizing-your-core-offer/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/03/YouTube-Value-Propositions-2024.03.06.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240313T073000
DTEND;TZID=America/New_York:20240313T090000
DTSTAMP:20260405T174434
CREATED:20240310T225506Z
LAST-MODIFIED:20240310T225506Z
UID:10000044-1710315000-1710320400@productcoffee.com
SUMMARY:Office Hours with Emilia Korczynska
DESCRIPTION:This month we are pivoting into a deeper view of our Value Proposition and Marketing Strategy with none other than Emilia Korcynska\, Head of Marketing at Userpilot. We’ll be answering your questions about how the best product managers work with their marketing teams to collaborate and craft a strong value proposition and then create alignment with the company and market. \nBring your own challenges and questions to this intimate forum and take away insights that will propel you forward in your career as a product leader. \nThis session is included at no charge for Product Coffee Premium members\, but anyone can join! Learn more about Product Coffee Premium and sign up for a free 7 day trial at https://www.productcoffee.com/premium \nOffice Hours sessions are not livestreamed and recordings are only available to Product Coffee Premium members. \nRegister
URL:https://productcoffee.com/event/office-hours-with-emilia-korczynska/
CATEGORIES:Office Hours
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/03/YouTube-Office-Hours-with-Emilia-Korczynska.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240320T113000
DTEND;TZID=America/New_York:20240320T130000
DTSTAMP:20260405T174434
CREATED:20240314T215746Z
LAST-MODIFIED:20240319T225638Z
UID:10000045-1710934200-1710939600@productcoffee.com
SUMMARY:Creating a Winning Marketing Framework
DESCRIPTION:Developing an effective marketing strategy centered around your value proposition can be challenging… \nHowever\, the key to success lies in understanding how to structure your marketing framework to reach your target audience\, based on those core components of your value proposition (such as unique benefits\, market position\, and pricing). \nJoin us to delve into how to build a marketing strategy and framework around your unique value proposition\, consider distribution channels that maximize reach\, and tailor your messaging to your audience – ensuring that you provide valuable information that actually resonates\, resulting in WINS! \nThis event is free for our community members! Join Product Coffee today! \nRegister
URL:https://productcoffee.com/event/creating-a-winning-marketing-framework/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/03/YouTube-2024.03.20-Creating-A-Winning-Marketing-Framework-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240321T180000
DTEND;TZID=America/New_York:20240321T200000
DTSTAMP:20260405T174434
CREATED:20240304T130151Z
LAST-MODIFIED:20240304T130151Z
UID:10000029-1711044000-1711051200@productcoffee.com
SUMMARY:Atlanta Area Product Management Happy Hour - Alpharetta Edition - March 2024
DESCRIPTION:Join Product Coffee\, ProductCamp Atlanta\, ProductATL for a “product people”” happy hour at The Village Tavern in Alpharetta! \nGrab a beer\, glass of wine\, cocktail\, mocktail\, soda\, or snack to keep up your strength as you revel in our usual fare of rich\, delicious product talk! The event starts at 6:00 PM – We hope to see you there! \nThis event is for anyone who is responsible for bringing great products to the market. Whether you are a designer\, product manager\, in product development\, marketing or an entrepreneur\, come join us! \nRegister
URL:https://productcoffee.com/event/atlanta-area-product-management-happy-hour-alpharetta-edition-march-2024/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/01/Alpharetta-Product-Happy-Hour-2024.03.21-Presentation.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240327T073000
DTEND;TZID=America/New_York:20240327T090000
DTSTAMP:20260405T174434
CREATED:20240320T011328Z
LAST-MODIFIED:20240320T122851Z
UID:10000046-1711524600-1711530000@productcoffee.com
SUMMARY:Marketing Strategy: Your Competitive Advantage Game Plan
DESCRIPTION:Now that we’ve reviewed our value proposition\, made necessary updates\, and revisited our existing marketing framework – it’s time to re-align to our overall marketing strategy (how we WIN!)..and of course\, that includes evaluating that strategy to make sure it’s still ‘on target’. \nJoin us Wednesday\, March 27 at 7:30 AM for another terrific townhall here at Product Coffee where we’ll lean into bringing all those learnings back together\, determining what they ‘mean’ when it comes to our marketing plan and evaluating ‘where we go from here’. \nDon’t miss it – this session is key to delivering ultimate product success! Gather your favorite note-taking devices and join us for tons of insights as well as caffeinated camaraderie along the way! \nRegister
URL:https://productcoffee.com/event/marketing-strategy-your-competitive-advantage-game-plan/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/03/YouTube-Marketing-Strategies-2024.03.27.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240329T100000
DTEND;TZID=America/New_York:20240329T120000
DTSTAMP:20260405T174434
CREATED:20240310T225726Z
LAST-MODIFIED:20240318T114554Z
UID:10000043-1711706400-1711713600@productcoffee.com
SUMMARY:Craft & Convey: The Essential Product Value Proposition Workshop
DESCRIPTION:Are you a product manager looking to sharpen your leadership and strategic positioning? Join us for a pivotal 2-hour workshop\, part of our “Value Propositions & Marketing Strategy” series.\nWhy Attend?\nMany product managers grapple with articulating a crisp\, clear\, and consistent value proposition\, making it challenging to align teams and secure support. This workshop is designed to transform that vague understanding into a compelling narrative\, ensuring your value proposition resonates both internally and with customers. Mastering this not only enhances product alignment and investment but significantly propels your career forward\, positioning you as a decisive leader and strategic asset. \nWhat You’ll Gain: \n→ A Proven Framework: Learn to define your product’s value proposition based on deep customer insights\, addressing their needs\, goals\, and challenges.\n→ Engagement Strategies: Discover how to effectively bring stakeholders into the conversation\, creating alignment and support for your vision.\n→ Communication Clarity: Develop the confidence to clearly communicate your product’s value\, gaining valuable feedback from customers and securing internal investment.\n→ Leadership and Influence: Elevate your leadership skills by leading discussions that advance your career and your product’s success. \nThis session is crucial for those who wish to clearly articulate and sell their product’s value proposition. Through interactive discussions\, practical exercises\, and a focus on real-world application\, you’ll leave with a digital toolkit\, a framework for ongoing iteration\, and a value proposition statement ready to test and refine with your team. \nElevate Your Product Management Career: \nDon’t miss this opportunity to align your product’s story with market needs and propel your career as a product management leader. Secure your spot in “Craft & Convey” and start leading with a clear\, impactful value proposition today! \nThis workshop is free for Product Coffee Premium Members. Members log in here to register! \nAttend for free with a free trial of Product Coffee Premium! \nRegister
URL:https://productcoffee.com/event/craft-convey-the-essential-product-value-proposition-workshop/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/03/YouTube-Workshop-Craft-Convey.png
END:VEVENT
END:VCALENDAR