BEGIN:VCALENDAR VERSION:2.0 PRODID:-//Product Coffee - ECPv6.15.13//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-ORIGINAL-URL:https://productcoffee.com X-WR-CALDESC:Events for Product Coffee REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20230312T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20231105T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20240310T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20241103T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20250309T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20251102T060000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:20260308T070000 END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:20261101T060000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20241213T100000 DTEND;TZID=America/New_York:20241213T120000 DTSTAMP:20260404T141423 CREATED:20241203T012322Z LAST-MODIFIED:20241203T012443Z UID:10000116-1734084000-1734091200@productcoffee.com SUMMARY:Workshop - Hypotheses Masterclass: Turning Assumptions Into Results DESCRIPTION:Ever feel like your product roadmap is built on guesses? In this workshop\, guided by seasoned product strategist Scott Sehlhorst\, you’ll learn how to—and practice—transforming those hunches into testable hypotheses that drive real results. Scott brings over 30 years of experience in product management and strategy to help you sharpen your skills for today’s competitive landscape.\nYou’ll discover how to:\n– Spot customer needs and craft hypotheses that connect your solutions to measurable change.\n– Use leading indicators to track success early—and pivot faster when things go off course.\n– Balance teaching\, creating\, and collaboration to sharpen your skills in real-time.\nBy the end\, you’ll have the tools to prove (or disprove) your assumptions with confidence—and turn data into smarter decisions. Ready to get hands-on with Scott and make your product investments count? \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/workshop-hypotheses-masterclass-turning-assumptions-into-results/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/12/YouTube-Workshop-Hypothesis-Masterclass.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241218T113000 DTEND;TZID=America/New_York:20241218T130000 DTSTAMP:20260404T141423 CREATED:20241211T133040Z LAST-MODIFIED:20241211T133040Z UID:10000120-1734521400-1734526800@productcoffee.com SUMMARY:The Final Pour: Product Management Predictions for 2025 DESCRIPTION:As we wrap up the year\, join us for **The Final Pour: Product Management Predictions for 2025**\, our last Product Coffee of the year! This interactive roundtable discussion will bring together industry experts and product leaders to explore the most urgent skills product managers need to develop\, predictions for what’s ahead in 2025\, and the market forces likely to shape our work. It’s a chance to share insights\, ask questions\, and gear up for the challenges and opportunities of the new year—all over a rich and delicious cup of Product Coffee. Don’t miss it! ☕✨\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-final-pour-product-management-predictions-for-2025/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/12/YouTube-The-Final-Pour-2024.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20241219T180000 DTEND;TZID=America/New_York:20241219T200000 DTSTAMP:20260404T141423 CREATED:20241210T203558Z LAST-MODIFIED:20241210T220555Z UID:10000119-1734631200-1734638400@productcoffee.com SUMMARY:Atlanta Product Happy Hour: Year-end Bash @ Battle & Brew DESCRIPTION:Wrap up a year of incredible product management events with an epic finale at our Product Management Year End Bash! Join us on November 19 from 6–8 PM at Battle & Brew at The Battery for free appetizers\, fun games\, and a cash bar. Don your favorite holiday gear and connect with fellow Atlanta product pros from communities like ProductCamp\, Product Coffee\, TAG\, ProductTank\, and more. It’s the perfect way to celebrate\, unwind\, and toast to all the wins\, lessons\, and connections from this amazing year—don’t miss it! 🎉🎮✨ \nRegister\n\n \n \n*Registration for Atlanta Product Happy Hour: Year-end Bash @ Battle & Brew is free for Product Coffee Premium members! URL:https://productcoffee.com/event/atlanta-product-happy-hour-year-end-bash-battle-brew/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/12/YouTube-Product-Happy-Hour-2024.11.19-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250108T073000 DTEND;TZID=America/New_York:20250108T090000 DTSTAMP:20260404T141423 CREATED:20250102T183120Z LAST-MODIFIED:20250102T183120Z UID:10000121-1736321400-1736326800@productcoffee.com SUMMARY:Leading the Shift from Services to Product-Powered Success DESCRIPTION:Happy New Year! Let’s kick off 2025 with our first Product Coffee virtual meetup of 2025! \nThis week\, we’re brewing up insights with Todd Trappe\, CPO of Booster—the leader in school fundraising. Todd will share how Booster transformed from a hands-on services company to a scalable\, tech-driven product powerhouse. We’ll dive into how they embraced experience-focused product thinking to uncover new opportunities for innovation (and ditched the “boots on the ground” for something even better). \n✨ Learn how to evaluate service offerings and uncover opportunities for scalable product innovation.\n☕️ Discover the secrets to building a new\, high-performing product team within a services-driven organization.\n🚀 Master using customer journey maps that fuel innovation and elevate user experiences. \nJoin us for a rich\, delicious discussion to start your year right!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/leading-the-shift-from-services-to-product-powered-success/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/2025.01.08-Todd-Trappe-YouTube-Horizontal-Ad.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250115T113000 DTEND;TZID=America/New_York:20250115T130000 DTSTAMP:20260404T141423 CREATED:20250113T171058Z LAST-MODIFIED:20250113T171058Z UID:10000122-1736940600-1736946000@productcoffee.com SUMMARY:Innovation Meets Hobby: How Data Powers the Future of Collecting DESCRIPTION:Join us for a virtual discussion spotlighting the intersection of passion\, data\, and product innovation in the dynamic world of sports card collecting. We’re thrilled to host [Geoff Wilson](https://www.linkedin.com/in/geoffwilson/)\, Founder of [Sports Card Investor](https://sportscardinvestor.com/)\, and [Tyler Nethercott](https://www.linkedin.com/in/tylernethercott/)\, Senior Vice President of Product at Sports Card Investor.\nGeoff and Tyler’s passion for the card-collecting hobby\, combined with their subject matter expertise and product vision\, have allowed them to identify and serve a new market opportunity. By leveraging data-driven solutions\, they’ve transformed the traditional hobby into a thriving digital ecosystem. Together\, they’ll share their journey of turning their love for collecting into a platform that’s fueling the future of the hobby.\nThis discussion will explore how product leaders can translate subject matter expertise and user insights into innovative\, scalable solutions that unlock untapped market potential.\n### 3 Key Takeaways for Product Management Professionals:\n1. Passion + Product Expertise = Market Opportunity: Learn how Geoff and Tyler leveraged their deep understanding of the card-collecting hobby to uncover untapped needs and build a data-driven platform that helps hobbyists thrive.\n2. Turning Data into Actionable Insights: Explore how Sports Card Investor uses real-time data tools to empower users\, increase transparency\, and enhance customer decision-making.\n3. Scaling Niche Markets through Innovation: Discover strategies for combining personal passion with cutting-edge product design to modernize niche industries\, build customer trust\, and create long-term engagement.\nThis session is designed for product management professionals looking to gain inspiration and actionable strategies from the success of a niche product platform. Don’t miss this deep dive into how passion and data meet to drive innovation!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/innovation-meets-hobby-how-data-powers-the-future-of-collecting/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/January-15-2025-Innovation-Meets-Hobby-YouTube-Horizontal-Ad-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250116T180000 DTEND;TZID=America/New_York:20250116T200000 DTSTAMP:20260404T141423 CREATED:20250113T162832Z LAST-MODIFIED:20250113T200933Z UID:10000123-1737050400-1737057600@productcoffee.com SUMMARY:Atlanta Product Happy Hour - January 2025 - Midtown DESCRIPTION:Happy New Year! Join us as we roll into 2025 with our monthly mega-meetup of product management professionals! We’ll gather at Botica in Midtown for cocktails\, tapas and networking with all of your friends from ProductCamp\, Product Coffee\, ProductTank\, TAG\, the Atlanta Product Management Meetup and more! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/atlanta-product-happy-hour-january-2025-midtown/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/Atlanta-Happy-Hour-January-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250122T073000 DTEND;TZID=America/New_York:20250122T090000 DTSTAMP:20260404T141423 CREATED:20250120T165354Z LAST-MODIFIED:20250120T165354Z UID:10000124-1737531000-1737536400@productcoffee.com SUMMARY:Technical Enough: 4 Skills Product Managers Need in 2025 DESCRIPTION:What does it mean to be “technical enough” in 2025? Discover the _essential skills_ every product manager needs to thrive—and join the conversation! Bring your own insights and questions as we explore how to balance business acumen with technical fluency in today’s evolving product landscape.\n**Key Takeaways:**\n→ Hear actionable insights on balancing technical fluency and strategy.\n→ Explore the _must-have skills_ for product leaders in 2025.\n→ Learn the fastest\, most effective ways to develop these skills. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/technical-enough-4-skills-product-managers-need-in-2025/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/Technical-Enough-2025.01.22-YouTube-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250129T073000 DTEND;TZID=America/New_York:20250129T090000 DTSTAMP:20260404T141423 CREATED:20250128T023112Z LAST-MODIFIED:20250128T023112Z UID:10000125-1738135800-1738141200@productcoffee.com SUMMARY:The 2025 Product Management Reading List DESCRIPTION:Remember the thrill of discovering your next favorite book at a Scholastic book fair? Or the joy of hearing _Reading Rainbow_’s LeVar Burton say\, “You don’t have to take my word for it”? Let’s bring that magic into 2025 with a curated list of must-reads for product people.\nJoin us as we share the books that will spark your creativity\, sharpen your strategy\, and level up your product game. Plus\, we want to hear _your_ recommendations!\n✨ Explore our top picks for product pros in 2025.\n✨ Dive into why these reads are game-changers.\n✨ Swap titles with fellow bookworms in the community.\nGrab a (virtual) library card and join us for this literary adventure—because leaders are readers!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-2025-product-management-reading-list/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/YouTube-Product-Pages.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250205T113000 DTEND;TZID=America/New_York:20250205T130000 DTSTAMP:20260404T141423 CREATED:20250130T220902Z LAST-MODIFIED:20250130T220902Z UID:10000126-1738755000-1738760400@productcoffee.com SUMMARY:Stop Chasing Technology: Why Product Management Is the Real Key to Startup Success DESCRIPTION:In startups\, technology alone won’t guarantee success. Without strong product management\, even the most innovative tech can fail. In this session\, Lisa Crymes—an experienced product leader—explains why product management is the true driver of success for startups. She’ll cover how to craft a compelling product vision\, align strategy with business goals\, and lead cross-functional teams. Learn how to prioritize user needs\, leverage data\, and guide technology teams to deliver business value. \nKey Takeaways:\n→ Product vision guides tech development.\n→ Align strategy with business goals.\n→ User feedback over tech innovation.\n→ Lead and influence teams.\n→ Use data to drive decisions.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/stop-chasing-technology-why-product-management-is-the-real-key-to-startup-success/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/01/YouTube-Stop-Chasing-Technology-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250212T073000 DTEND;TZID=America/New_York:20250212T090000 DTSTAMP:20260404T141423 CREATED:20250205T010759Z LAST-MODIFIED:20250205T012500Z UID:10000128-1739345400-1739350800@productcoffee.com SUMMARY:Unlocking AI's True Potential: A Product Manager's Guide to Customer-Centric Innovation DESCRIPTION:Join us to dive deep into the critical intersection of artificial intelligence (AI) and product management. As AI reshapes the tech landscape\, many companies rush to integrate it without considering their customers’ real needs. The result? Disappointing products\, frustrated users\, and missed opportunities. \n📅 Two sessions available:\n☕ Early Coffee 7:30 AM ET\n☕ Midday Pick-Me-Up 11:30 AM ET\nChoose your best time—or join both if you’re all-in on AI! \nWe’ll explore: \n→ The pitfalls of AI-for-AI’s-sake: Why simply adding AI features often backfires\n→ Explore case studies: A mature company’s misstep and a startup’s deceptive tactics\n→ The power of the product mindset: How to align AI capabilities with genuine customer pain points\n→ Practical strategies for customer-centric AI development and go-to-market success \nDon’t miss this opportunity to gain a competitive edge in the AI product landscape. Learn how to harness AI’s potential while staying laser-focused on what truly matters: solving real problems for your customers. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/unlocking-ais-true-potential-a-product-managers-guide-to-customer-centric-innovation-2/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Unlocking-AIs-True-Potential-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250212T113000 DTEND;TZID=America/New_York:20250212T130000 DTSTAMP:20260404T141423 CREATED:20250210T113543Z LAST-MODIFIED:20250210T113543Z UID:10000129-1739359800-1739365200@productcoffee.com SUMMARY:Unlocking AI's True Potential: A Product Manager's Guide to Customer-Centric Innovation DESCRIPTION:This is the 11:30 AM presentation of today’s Product Coffee. Both sessions will cover the same content\, so choose the time that works best for you!\nJoin us to dive deep into the critical intersection of artificial intelligence (AI) and product management. As AI reshapes the tech landscape\, many companies rush to integrate it without considering their customers’ real needs. The result? Disappointing products\, frustrated users\, and missed opportunities. \n📅 Two sessions available:\n☕ Early Coffee 7:30 AM ET\n☕ Midday Pick-Me-Up 11:30 AM ET\nChoose your best time—or join both if you’re all-in on AI! \nWe’ll explore: \n→ The pitfalls of AI-for-AI’s-sake: Why simply adding AI features often backfires\n→ Explore case studies: A mature company’s misstep and a startup’s deceptive tactics\n→ The power of the product mindset: How to align AI capabilities with genuine customer pain points\n→ Practical strategies for customer-centric AI development and go-to-market success \nDon’t miss this opportunity to gain a competitive edge in the AI product landscape. Learn how to harness AI’s potential while staying laser-focused on what truly matters: solving real problems for your customers.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/unlocking-ais-true-potential-a-product-managers-guide-to-customer-centric-innovation-3/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Unlocking-AIs-True-Potential-2.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250214T140000 DTEND;TZID=America/New_York:20250214T144500 DTSTAMP:20260404T141423 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000132-1739541600-1739544300@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n X/TwitterThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-02-14/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250219T113000 DTEND;TZID=America/New_York:20250219T130000 DTSTAMP:20260404T141423 CREATED:20250210T163531Z LAST-MODIFIED:20250210T164040Z UID:10000130-1739964600-1739970000@productcoffee.com SUMMARY:New Era\, New Rules for PMs DESCRIPTION:The world of product management has changed—have you? \nAI is rewriting the playbook\, bloated processes are slowing teams down\, and product leaders are expected to deliver real business impact\, not just ship features. So\, what does it take to thrive in this new era?\nJoin us for a no-fluff\, high-energy conversation with Teresa Cain and Diana Stepner\, co-authors of Next-Gen Product Management as we break down the new rules every PM needs to know.\nWhat you’ll learn: \n🔹 Ditch the dead weight – Cut unnecessary processes and focus on real impact.\n🔹 What to ship vs. why to ship it – Make smarter decisions that drive real business results.\n🔹 Solve faster\, execute smarter – Break through bottlenecks and drive action.\n🔹 Future-proof your career – Stay adaptable and relevant as the field evolves. \nWhether you’re just starting out or leading a team\, this session will give you the mindset and strategies to succeed in today’s fast-changing product world. \nDon’t get stuck in the old ways—learn the new rules and level up! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/new-era-new-rules-for-pms/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-New-Era-New-Rules-for-PMs.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250220T060000 DTEND;TZID=America/New_York:20250220T080000 DTSTAMP:20260404T141423 CREATED:20250211T212051Z LAST-MODIFIED:20250217T012434Z UID:10000131-1740031200-1740038400@productcoffee.com SUMMARY:Atlanta Product Happy Hour - February 2025 - Battery DESCRIPTION:Join us on Thursday\, February 20\, from 6-8 PM for an Atlanta Product Happy Hour\, hosted in partnership with ProductCamp Atlanta & Product Coffee! We’re gathering at Battle & Brew at The Battery for an evening of great conversations\, networking\, and a little friendly competition.\n💡 What to Expect:\n✅ Connect with product pros\, entrepreneurs\, and fellow Atlanta product enthusiasts\n✅ Grab a drink\, swap ideas\, and expand your network\n✅ Jump into our free Mario Kart tournament (or cheer on the racers!)\nWhether you’re here to race\, spectate\, or just hang out and talk product\, this is your chance to meet awesome people and have a blast. Don’t miss it! 🎉\n📅 Date: Thursday\, February 20\n⏰ Time: 6:00 – 8:00 PM\n📍 Location: Battle & Brew\, The Battery Atlanta\nRSVP now and come ready for fun\, networking\, and product talk! 🚀🎮 \n \nRegister URL:https://productcoffee.com/event/atlanta-product-happy-hour-february-2025-battery/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTubeBattle-Brew-Happy-Hour.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250228T110000 DTEND;TZID=America/New_York:20250228T130000 DTSTAMP:20260404T141423 CREATED:20250219T144439Z LAST-MODIFIED:20250219T144439Z UID:10000138-1740740400-1740747600@productcoffee.com SUMMARY:The Power of Problem Framing for Innovative Products DESCRIPTION:Unlock the power of effective problem framing and redefine how you approach product challenges. In this workshop\, you’ll learn how to cut through symptoms\, address the root causes\, and reframe problems in ways that spark innovation. Plus\, you’ll gain the ability to quickly articulate and reframe challenges\, allowing you to showcase your unique value to stakeholders. By mastering this essential skill\, you’ll be equipped to lead your team and leverage AI to deliver market-leading products.\n✨ **Key Takeaways:**\n– ✍️ Master techniques to define and reframe product problems for innovation.\n– 💡 Learn how to avoid common traps like feature creep and symptom-based thinking.\n– 🤖 Discover how problem framing helps you leverage AI and cross-functional teams to drive market-leading innovation.\n– 🎤 Develop the confidence to articulate and reframe challenges in ways that highlight your value as a PM. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-power-of-problem-framing-for-innovative-products/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-The-Power-of-Problem-Framing.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250228T140000 DTEND;TZID=America/New_York:20250228T144500 DTSTAMP:20260404T141423 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000133-1740751200-1740753900@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n X/TwitterThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-02-28/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250305T113000 DTEND;TZID=America/New_York:20250305T130000 DTSTAMP:20260404T141423 CREATED:20250228T213630Z LAST-MODIFIED:20250305T160758Z UID:10000139-1741174200-1741179600@productcoffee.com SUMMARY:Why? A Live JTBD Switch Interview Demo DESCRIPTION:Jobs to Be Done is a powerful framework for figuring out what makes people buy and then building your product and operations around it. But how good are you at switch interviews? In this workshop\, I will explain the switch interview method and demonstrate how to do one live with a member of the audience. We’ll then work out the findings—called market forces—together! \nLet’s get better at understanding what makes customers buy using JTBD!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/why-a-live-jtbd-switch-interview-demo/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Why-A-Live-JTBD-Switch-Interview-Demo-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250312T073000 DTEND;TZID=America/New_York:20250312T090000 DTSTAMP:20260404T141423 CREATED:20250305T135931Z LAST-MODIFIED:20250305T135931Z UID:10000140-1741764600-1741770000@productcoffee.com SUMMARY:"Expedition No. 9: Nine Essential Lessons from ATLs Best Product Companies" DESCRIPTION:Having worked with over 100 digital product and marketing teams\, Jason Rhoades\, Founder of Toolbox No. 9\, has observed firsthand what sets thriving product teams apart from those that struggle or close their doors completely. \nThis session shares insights from the highest-performing teams\, distilled from his assessment of the top 25 — that reached profitability\, secured Series funding\, or achieved acquisition. \nJason will provide a 9-step\, strategic roadmap to help you dramatically improve your team’s chances of success in just 99 days. \nWhether you’re launching a new product or re-booting an existing one\, these actionable steps are designed to keep your team on track\, avoid common pitfalls\, and resonate with your customers.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/expedition-no-9-nine-essential-lessons-from-atls-best-product-companies/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Expedition-No.-9.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250314T140000 DTEND;TZID=America/New_York:20250314T144500 DTSTAMP:20260404T141423 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000134-1741960800-1741963500@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n FacebookThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-03-14/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250319T113000 DTEND;TZID=America/New_York:20250319T130000 DTSTAMP:20260404T141423 CREATED:20250317T011113Z LAST-MODIFIED:20250317T011113Z UID:10000142-1742383800-1742389200@productcoffee.com SUMMARY:Product Thinking in IT DESCRIPTION:The shift from project-based IT to a product-driven approach promises agility\, customer-centricity\, and better business outcomes—but is it truly a game-changer\, or just another buzzword? In this candid roundtable\, we’ll tackle the **realities** of product management in IT: what works\, what doesn’t\, and how **Product Managers** can navigate the transformation successfully.\nJoin industry leaders as we dive into:\n ☕ **Hype vs. Reality** – Is product-based IT a revolution or just a repackaged trend?\n ☕ **KPIs That Matter** – What should IT Product Managers measure for real impact?\n ☕ **Building the Right Team** – Should IT organizations invest in **consultants** or build **in-house product talent**?\nIf you’re a **Product Manager in IT (or hoping to be one)\,** this is your chance to hear from experts\, challenge assumptions\, and take away practical insights for success. **Join the conversation!**\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/product-thinking-in-it/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Product-Thinking-in-IT-1-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250320T170000 DTEND;TZID=America/New_York:20250320T190000 DTSTAMP:20260404T141423 CREATED:20250307T211047Z LAST-MODIFIED:20250311T023537Z UID:10000141-1742490000-1742497200@productcoffee.com SUMMARY:Atlanta Product Happy Hour - March 2025 - Alpharetta DESCRIPTION:Join us on Thursday\, March 20 at True Food Kitchen (Avalon) for an evening of great conversations and even better company. This is your chance to meet fellow Product Managers\, Designers\, Founders\, and “Product People” in a relaxed\, welcoming setting.✨ Expand Your Network – Connect with industry peers\, exchange insights\, and build meaningful relationships. 🍷 Casual\, No-Agenda Vibes – No panels\, no pressure—just great discussions over food and drinks. 🤝 Make New Friends – Whether you’re new to the scene or a seasoned pro\, you’ll leave with new connections and fresh ideas.Grab a drink\, pull up a chair\, and let’s make networking feel effortless. See you at True Food Kitchen! \n\n\n \nRegister URL:https://productcoffee.com/event/atlanta-product-happy-hour-march-2025-alpharetta/ CATEGORIES:Happy Hour Event ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Alpharetta-Happy-Hour-March-2025-1.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250326T073000 DTEND;TZID=America/New_York:20250326T090000 DTSTAMP:20260404T141423 CREATED:20250324T164717Z LAST-MODIFIED:20250324T164717Z UID:10000143-1742974200-1742979600@productcoffee.com SUMMARY:Grounds for Discussion: Hot Takes on Product Management DESCRIPTION:Join our rotating panel of product leaders as we stir up lively takes\, tackle your burning questions\, and debate the latest trends in product management. No slide decks\, no fluff—just candid conversation\, expert insight\, and a few laughs along the way. Come for the hot takes\, stay for the community. \nThis week\, we’re brewing up takes on the AI hype cycle\, LinkedIn’s latest hot PM skills\, and the ever-dreaded “Valley of Despair” in product work. Our expert panel—including leaders from Aveanna Healthcare\, PrizePicks\, Prompt Owl\, and more—will weigh in\, spar\, and maybe even spill some tea. Got a burning question? Bring it. We’re taking audience prompts live.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/grounds-for-discussion-hot-takes-on-product-management/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Grounds-for-Discussion-March-26-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T110000 DTEND;TZID=America/New_York:20250328T130000 DTSTAMP:20260404T141423 CREATED:20250325T154301Z LAST-MODIFIED:20250325T154301Z UID:10000144-1743159600-1743166800@productcoffee.com SUMMARY:Workshop: The AI Toolkit for Product People DESCRIPTION:AI is brewing at Product Coffee—and this month\, we’re serving something bold.\nIn partnership with PromptOwl\, we’re unveiling 11 new AI tools built to help you work smarter\, not harder. From mapping your next product launch to refining user stories\, these tools are designed to boost your efficiency and impact as a product manager.\nWe’ll apply these tools to real-world product challenges during the session\, giving you practical\, hands-on experience. The full workshop is **included for Product Coffee Premium members**—not a member yet? [Join today at productcoffee.com/premium](https://productcoffee.com/premium).\n☕️ Get hands-on with tools like the Test Case Builder\, User Story Creator\, and Stakeholder Management Assistant\n ✨ Explore productivity boosters like the Strategic Roadmap Planner and Jobs to be Done Analyst\n 🚀 Workshop participants get 1-year access to all 11 AI tools. Premium members keep access as long as their membership is active.\nThis isn’t just another demo—it’s your chance to test-drive the future of product work.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/workshop-the-ai-toolkit-for-product-people/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-The-AI-Toolkit-for-Product-People.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250328T140000 DTEND;TZID=America/New_York:20250328T144500 DTSTAMP:20260404T141423 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000135-1743170400-1743173100@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n FacebookThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-03-28/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250402T113000 DTEND;TZID=America/New_York:20250402T130000 DTSTAMP:20260404T141423 CREATED:20250327T205734Z LAST-MODIFIED:20250327T205734Z UID:10000145-1743593400-1743598800@productcoffee.com SUMMARY:The Axis Framework DESCRIPTION:The Axis Framework is a hands-on workshop designed to streamline the product development process and help teams align on strategy. Whether a project is facing technical challenges or leaders are struggling with prioritization\, this session covers the initial foundation of a product development strategy. By the end of the session\, participants can expect to leave with a clarified roadmap\, a framework that can be used as needed\, and confidence to develop products that will resonate with future customers. This is more than just a workshop—it’s a catalyst for smarter\, faster product development.  \nPerfect for early-stage products\, The Axis Framework ensures your team is on the same page and equipped with the tools to avoid common pitfalls and costly delays.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-axis-framework/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/03/YouTube-Axis-Framework.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250409T073000 DTEND;TZID=America/New_York:20250409T090000 DTSTAMP:20260404T141423 CREATED:20250406T200557Z LAST-MODIFIED:20250406T200557Z UID:10000146-1744183800-1744189200@productcoffee.com SUMMARY:Prioritization Is Broken: How Good PMs Make Bad Choices (And How to Fix It) DESCRIPTION:Every product manager has a prioritization method they swear by—until the launch slips\, the roadmap derails\, and the strategy goes fuzzy. So what’s going wrong?\nThis week at Product Coffee\, we’re taking an honest look at why even solid prioritization frameworks like RICE\, MoSCoW\, and WSJF often crumble under pressure. Spoiler: it’s not always the framework—it’s how (and when) we use them.\n✨ Explore the hidden pitfalls of today’s most common prioritization tools\n ✨ Hear how experienced PMs spot trouble early—and adjust on the fly\n ✨ Curious about approaches like Bet-Driven Prioritization\, Opportunity Solution Trees\, or the 60-Second Business Case? You might just hear a fresh take or two.\nCome ready to swap stories\, ask questions\, and rethink the way you make tough calls. Prioritization is hard—but you’re not alone in figuring it out.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/prioritization-is-broken-how-good-pms-make-bad-choices-and-how-to-fix-it/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Prioritization-is-Broken-.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250411T140000 DTEND;TZID=America/New_York:20250411T144500 DTSTAMP:20260404T141423 CREATED:20250218T003005Z LAST-MODIFIED:20250218T005117Z UID:10000136-1744380000-1744382700@productcoffee.com SUMMARY:Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel DESCRIPTION:Join us every two weeks on Fridays for the Product Coffee Book Club\, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 🌍☕ \nStakeholder buy-in can make or break your product. In this free\, interactive series\, we’ll discuss a few chapters at a time—unpacking insights\, sharing experiences\, and learning how to navigate stakeholder relationships like a pro. Whether you’re reading along or just want to join the conversation\, everyone is welcome! \n📅 Meets every two weeks on Fridays💡 Free & open to all📖 No need to finish the book—just bring your thoughts! \nCome for the book\, stay for the discussion. See you there! 🚀📚 \n\n \n \n Join us for Product Coffee Bookclub!\n You’re just one step away from joining the best book club for product people (we may be biased\, but still…). 📖✨\n\nSign up here\, and we’ll send you:\n📩 Email updates on upcoming book club sessions\n📅 Calendar invites with the Zoom link so you never miss a discussion \n \n InstagramThis field is for validation purposes and should be left unchanged.Name(Required)\n \n \n First\n \n \n \n \n Last\n \n \n \n Email(Required)\n \n Enter Email\n \n \n \n Confirm Email\n \n \n \n Consent(Required) I consent to receive emails and calendar invitations from ProductCoffee and ProductCamp Atlanta URL:https://productcoffee.com/event/product-coffee-book-club-aligned-by-bruce-mccarthy-melissa-appel/2025-04-11/ ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/02/YouTube-Aligned-Bookclub-.png ORGANIZER;CN="Product Coffee":MAILTO:info@productcoffee.com END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250416T113000 DTEND;TZID=America/New_York:20250416T130000 DTSTAMP:20260404T141423 CREATED:20250408T190008Z LAST-MODIFIED:20250408T190008Z UID:10000147-1744803000-1744808400@productcoffee.com SUMMARY:The Art & Science of Customer Discovery: How to Conduct an Experiment DESCRIPTION:8-time ProductCamp award winner David Eckoff brings his acclaimed ProductCamp Fall 2023 morning keynote to Product Coffee—packed with brand-new insights to help you change how you think\, what you do\, and the results you get.\nWe’re diving into one of the trickiest traps in product: knowing just enough about your customers to think you’re on the right path—but not enough to know you’re off track. That blind spot? It can derail even the best teams.\nIn this energizing session\, David shares practical tools and hard-won wisdom rooted in the science of customer discovery:\n✨ Turn the scientific method into your product superpower\n ✨ Learn how to run experiments that reveal the unknown—and reduce risk\n ✨ Avoid common pitfalls in measuring experiment results\n ✨ Get David’s exclusive experiment tracker to help you align your team and communicate with execs\nDon’t miss this chance to learn from a fan-favorite speaker and walk away with tools you can apply immediately.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/the-art-science-of-customer-discovery-how-to-conduct-an-experiment/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Art-Science-of-Customer-Discovery.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250423T073000 DTEND;TZID=America/New_York:20250423T090000 DTSTAMP:20260404T141423 CREATED:20250416T014835Z LAST-MODIFIED:20250416T121309Z UID:10000150-1745393400-1745398800@productcoffee.com SUMMARY:Grounds for Discussion: Hot Takes on the Real Value of AI DESCRIPTION:AI is everywhere—but is it actually helping product teams make better decisions\, or just flooding roadmaps with hype?\nThis session was sparked by a sharp discussion in the Product Coffee Premium Slack\, where Dhruv Alexander shared three articles that together made a bold claim: the real value of AI isn’t in automation or GenAI—it’s in improving how we make decisions. But before that can happen\, teams need to be data-savvy and aligned on what “good” looks like.\n☕️ Where the real value of AI lies—and why it’s not where you think\n☕️ What it takes to be “AI ready” as a team or company\n☕️ Why decision-making is AI’s most powerful (and overlooked) use case\n☕️ How PMs can drive data literacy without turning into analysts\nWhether you’re deep into building AI features or just trying to make sense of the noise\, this session is your grounding shot. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/grounds-for-discussion-hot-takes-on-the-real-value-of-ai-2/ CATEGORIES:Weekly Product Coffee ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Grounds-for-Discussion-April-23-2025.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=America/New_York:20250425T110000 DTEND;TZID=America/New_York:20250425T130000 DTSTAMP:20260404T141423 CREATED:20250409T113058Z LAST-MODIFIED:20250409T113058Z UID:10000148-1745578800-1745586000@productcoffee.com SUMMARY:Make Your Case: How to Win Buy-In and Prioritize What Matters DESCRIPTION:Ever wish you could shut down a HiPPO (highest-paid person’s opinion) without a five-hour meeting or a 40-page slide deck? In this hands-on Product Coffee workshop\, Jason Brett shares the 60 Second Business Case—a fast\, flexible approach that’s helped product teams at IBM\, The Home Depot\, SalesLoft\, and many more bring clarity to the chaos of prioritization.\nYou’ll learn how to quantify what really matters—strategic alignment\, customer impact\, revenue potential\, and more—so your roadmap reflects business priorities\, not boardroom politics. Use this method to guide investment decisions\, capture the outcome of stakeholder conversations\, and defend your choices with confidence.\n️☕️ Learn how to capture strategic priorities and team insights in a clear\, actionable business case\n☕️ ️ Cut through ambiguity and evaluate new opportunities in seconds—not weeks\n️☕️ Walk away with the latest version of the 60 Second Business Case\, ready to apply to your next big decision\nThis session isn’t just about prioritization—it’s about stepping into product leadership with clarity and influence. \n**This workshop is FREE for Product Coffee Premium members—but that’s just a sip of what’s included.**\n**Premium gives you the full pour of value—designed to grow your career\, boost your skills\, and plug you into a powerful product network.**\n**Here’s what’s inside:**\n**🧠 Weekly Coaching Office Hours** ($300/mo value)—live access to a pro PM career coach\n ☕️ **Guaranteed access to weekly Product Coffee meetups** ($480/year value)—_skip the livestream\, join the real-time conversation_\n** ✨ Monthly Community Workshops** ($199/mo value)\n 🎥 **Unlimited Session Archive Access**—all videos\, transcripts\, and materials\, on demand\n 📦 **All Past Workshop Recordings & Materials**\n** 💬 Private Slack Community**—network\, share wins\, and get real feedback\n 👕 **Exclusive Product Coffee Swag**—yes\, we believe in cozy productivity\n 🤖 **AI Tools for Product Managers**—our custom bots help you move faster\, think sharper\nTry it FREE for 7 days at [productcoffee.com/premium](http://productcoffee.com/premium).\n Then just **$49/month**—or save 15% with the annual plan ($41.59/month).\n**Total value? Over $900/month.**\n** Your cost? About the price of one fancy coffee a week. ☕️**\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister URL:https://productcoffee.com/event/make-your-case-how-to-win-buy-in-and-prioritize-what-matters/ CATEGORIES:Members Workshop ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2025/04/YouTube-Workshop-Make-Your-Case.png END:VEVENT END:VCALENDAR