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DTSTART;TZID=America/New_York:20260819T113000
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SUMMARY:Jtbd Stories -- How We're Getting Faster at It
DESCRIPTION:What job did you hire your coffee for this morning? Not “caffeine.” Something more specific: to make the commute bearable\, to feel like a functioning adult before 9am\, to give you a reason to sit still for five minutes. That’s Jobs to Be Done thinking\, and it’s a lot sharper than most product discovery. \nJason’s teaming up with Devin Smith\, our resident JTBD expert\, for a session built around real stories: the McDonald’s milkshake that was secretly hired as a mess-free commute companion\, and how Intercom split one product into four to serve four different jobs and grew 500% in 18 months. \nWe’ll unpack:\n✅ What switch interviews reveal that regular customer interviews miss\n✅ The four forces of progress (Push\, Pull\, Anxiety\, Habit) and how they explain why people actually switch products\n✅ Where AI genuinely helps with JTBD work (prep\, first-draft job maps\, spotting patterns in transcripts) and where it can’t replace a real conversation with a real buyer \nThis is a community conversation\, not a presentation. Come ready to participate\, and leave with one concrete thing to try this week: a short switch-style conversation with two people about a problem you’re actually working on. \nProduct Coffee is a global community of product folks who love bringing great ideas to market. This is where we do it over coffee\, not slides. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/jtbd-stories-how-were-getting-faster-at-it/
CATEGORIES:Weekly Product Coffee
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DTSTART;TZID=America/New_York:20260820T180000
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SUMMARY:Atlanta Product Happy Hour -- August 2026 -- Sandy Springs
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are back at Battle & Brew in Sandy Springs for another round of the happy hour these four communities throw together. \nNo agenda\, no pitch decks. Just a room full of product managers\, designers\, founders\, and builders from across metro Atlanta\, a cash bar\, and enough games to settle who actually deserves bragging rights this month. \nWhy you should come: \n🍻 Meet product people from four different Atlanta communities in one room\n👾 Come as you are\, no pitches required\n🎮 Free Mario Kart (and other games)\, courtesy of Battle & Brew\n🍸 Full cash bar and food available\n🌟 A midweek reset with people who actually get what you do all day \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-august-2026-sandy-springs/
CATEGORIES:Happy Hour Event
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DTSTART;TZID=America/New_York:20260826T073000
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UID:10000241-1787729400-1787734800@productcoffee.com
SUMMARY:Are You a Context Steward?
DESCRIPTION:Misha Sulpovar\, Chief AI Officer at Foley\, is making an AI transformation bet most companies are still tiptoeing around. He is focusing AI transformation around two functions\, context stewards and builders. \nA context steward owns approved domain knowledge. Foley’s product marketing lead\, for example\, is the steward for their ideal customer profile. When something new gets added or changed\, it lands in her queue\, and she decides: accept\, comment\, or decline. Builders take that governed context and construct the workflows\, agents\, and systems around it. \nThe idea itself isn’t brand new. People are already talking about context engineering and data stewardship. What’s different here is that Foley is actually running it\, reshaping\, hiring or training for both roles\, and betting that a strong steward\, builder\, and AI can do a real chunk of what product work used to be. \nSo the question is a personal one. Look at your own job: the part where you hold context nobody else does\, and the part where you build. Which one are you? And is Foley seeing the next shape of product work\, or making one company’s bet? \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/are-you-a-context-steward/
CATEGORIES:Weekly Product Coffee
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