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DTSTART;TZID=America/New_York:20260819T113000
DTEND;TZID=America/New_York:20260819T130000
DTSTAMP:20260909T110403
CREATED:20260817T143136Z
LAST-MODIFIED:20260817T143136Z
UID:10000239-1787139000-1787144400@productcoffee.com
SUMMARY:Jtbd Stories -- How We're Getting Faster at It
DESCRIPTION:What job did you hire your coffee for this morning? Not “caffeine.” Something more specific: to make the commute bearable\, to feel like a functioning adult before 9am\, to give you a reason to sit still for five minutes. That’s Jobs to Be Done thinking\, and it’s a lot sharper than most product discovery. \nJason’s teaming up with Devin Smith\, our resident JTBD expert\, for a session built around real stories: the McDonald’s milkshake that was secretly hired as a mess-free commute companion\, and how Intercom split one product into four to serve four different jobs and grew 500% in 18 months. \nWe’ll unpack:\n✅ What switch interviews reveal that regular customer interviews miss\n✅ The four forces of progress (Push\, Pull\, Anxiety\, Habit) and how they explain why people actually switch products\n✅ Where AI genuinely helps with JTBD work (prep\, first-draft job maps\, spotting patterns in transcripts) and where it can’t replace a real conversation with a real buyer \nThis is a community conversation\, not a presentation. Come ready to participate\, and leave with one concrete thing to try this week: a short switch-style conversation with two people about a problem you’re actually working on. \nProduct Coffee is a global community of product folks who love bringing great ideas to market. This is where we do it over coffee\, not slides. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/jtbd-stories-how-were-getting-faster-at-it/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/08/youtube_339.jpg
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DTSTART;TZID=America/New_York:20260820T180000
DTEND;TZID=America/New_York:20260820T200000
DTSTAMP:20260909T110403
CREATED:20260817T044511Z
LAST-MODIFIED:20260818T000212Z
UID:10000240-1787248800-1787256000@productcoffee.com
SUMMARY:Atlanta Product Happy Hour -- August 2026 -- Sandy Springs
DESCRIPTION:ProductCamp Atlanta\, BPM Product Community\, Atlanta Women in Product\, and Product Coffee are back at Battle & Brew in Sandy Springs for another round of the happy hour these four communities throw together. \nNo agenda\, no pitch decks. Just a room full of product managers\, designers\, founders\, and builders from across metro Atlanta\, a cash bar\, and enough games to settle who actually deserves bragging rights this month. \nWhy you should come: \n🍻 Meet product people from four different Atlanta communities in one room\n👾 Come as you are\, no pitches required\n🎮 Free Mario Kart (and other games)\, courtesy of Battle & Brew\n🍸 Full cash bar and food available\n🌟 A midweek reset with people who actually get what you do all day \n \nRegister
URL:https://productcoffee.com/event/atlanta-product-happy-hour-august-2026-sandy-springs/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/08/bnb_youtube.jpg
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DTSTART;TZID=America/New_York:20260826T073000
DTEND;TZID=America/New_York:20260826T090000
DTSTAMP:20260909T110403
CREATED:20260824T180057Z
LAST-MODIFIED:20260824T180057Z
UID:10000241-1787729400-1787734800@productcoffee.com
SUMMARY:Are You a Context Steward?
DESCRIPTION:Misha Sulpovar\, Chief AI Officer at Foley\, is making an AI transformation bet most companies are still tiptoeing around. He is focusing AI transformation around two functions\, context stewards and builders. \nA context steward owns approved domain knowledge. Foley’s product marketing lead\, for example\, is the steward for their ideal customer profile. When something new gets added or changed\, it lands in her queue\, and she decides: accept\, comment\, or decline. Builders take that governed context and construct the workflows\, agents\, and systems around it. \nThe idea itself isn’t brand new. People are already talking about context engineering and data stewardship. What’s different here is that Foley is actually running it\, reshaping\, hiring or training for both roles\, and betting that a strong steward\, builder\, and AI can do a real chunk of what product work used to be. \nSo the question is a personal one. Look at your own job: the part where you hold context nobody else does\, and the part where you build. Which one are you? And is Foley seeing the next shape of product work\, or making one company’s bet? \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/are-you-a-context-steward/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/08/3vwyzifbPg6V3f_Mk8UILz5lZQQAVT1_3JCflw1rZUc-SUZB24.jpg
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DTSTART;TZID=America/New_York:20260902T113000
DTEND;TZID=America/New_York:20260902T130000
DTSTAMP:20260909T110403
CREATED:20260901T215618Z
LAST-MODIFIED:20260901T215618Z
UID:10000242-1788348600-1788354000@productcoffee.com
SUMMARY:Getting Real About Going Fractional
DESCRIPTION:More product people are looking at fractional work right now\, and for good reason. The market is shifting\, companies still need experienced product perspective\, and new startups are forming with real ambition but limited resources. The work is there. The questions are too. \nThis session is for PMs and technologists who are curious about going fractional but aren’t sure where to start. It’s a roundtable\, so think peers in conversation\, not experts presenting. We’re getting a few people who actually do this work around one table to talk through how it really goes. \nWe’ll cover: \n\nHow you bill and get paid\nWhat kinds of work actually lend themselves to fractional\nHow you find business and keep it coming\nWhy companies hire fractional talent\, and how to spot the ones that will\n\nAt the table: Jason Brett\, Jackie Flake\, Scott Mitchell\, and Chuck Blevins. Pull up a chair and bring your questions. We’ll leave plenty of room for them. \nJoin us Wednesday for a practical conversation about doing fractional product work\, and how that work gets bought and sold. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/getting-real-about-going-fractional/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/09/Pkp4_7uKxY5i6YkIo5sYWDbcfuubcrkQPMnzlSlv-9o-nlOm78.jpg
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DTSTART;TZID=America/New_York:20260909T073000
DTEND;TZID=America/New_York:20260909T090000
DTSTAMP:20260909T110403
CREATED:20260907T044753Z
LAST-MODIFIED:20260907T044753Z
UID:10000253-1788939000-1788944400@productcoffee.com
SUMMARY:Don’t Bolt AI Onto the Old SDLC
DESCRIPTION:Building software got cheap. So teams are strapping AI onto the same old product-to-design-to-engineering relay and calling it a transformation. \nThat is the trap. Bolt AI onto the old SDLC and all you have done is speed up a broken handoff. The relay was built to protect engineering time\, back when writing code was the expensive part. It isn’t anymore. So why are we still running the race the same way? \nThis week\, Flint Barrow makes the case that to really transform your process with AI\, you don’t optimize it. You rebuild it from the ground up.  \nFlint is VP of Engineering at Frequency\, where he rebuilt the platform AI-first\, and he wrote Switchback SDLC\, his published take on how engineering teams should actually work with AI. Switchback is the proof\, not the lecture. His team changed how they climb. AI goes only where it earns its keep. Humans keep the vision\, own the merge\, and make the keep-or-rebuild call. Cheap building doesn’t mean no discipline. It means the rails move to where the real risk lives now. \nRSVP now to join us for this week’s virtual meetup! \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/dont-bolt-ai-onto-the-old-sdlc/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/09/2026.09.09YOUTUBE-Dont_Bolt_AI_Onto_the_Old_SDLC.jpg
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DTSTART;TZID=America/New_York:20260916T113000
DTEND;TZID=America/New_York:20260916T130000
DTSTAMP:20260909T110403
CREATED:20260909T101712Z
LAST-MODIFIED:20260909T101712Z
UID:10000254-1789558200-1789563600@productcoffee.com
SUMMARY:Let AI Kill Your Product
DESCRIPTION:Most teams point AI at shipping faster. Almost nobody points it at their own product. \nThe trap is agreement. Ask an agent to help you ship and it helps you ship. It nods. That false consensus is the real product risk. So this week we flip the assignment: give AI agents opposite jobs and let them fight. One builds the case\, one kills it. Ship versus cut. Then see what’s left standing. \nThis week we’ll talk with three guests who have their own real world experiences with “Designed Opposition.” Misha Sulpovar\, Chief AI Officer at Foley\, is rewiring and re-engineering product management around AI and context stewardship. Nandu Shah\, President of the Atlanta CTO Club and Head of Technology at Collaborative Real Estate\, teaches agents to attack each other and then come to consensus. Christian Crumlish\, product leader and author\, is building Piper Morgan\, an AI for product management and has plenty of war stories to share. \nWe’ll upgrade your thinking beyond having LLMs help with writing and research. And then we’ll put that thinking to use live as we run a live PRD\, a price\, a positioning bet\, or something you’d actually cut from v1 through the fight. \nYou’ll walk out with a way to stress-test your next product decision before you bet real money on it. \nBring a decision you’re not sure about. \n\n\n  \n  \nRegistration for Let AI Kill Your Product will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified
URL:https://productcoffee.com/event/let-ai-kill-your-product/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2026/09/2026.09.16YOUTUBE-Let_AI_Kill_Your_Product.jpg
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