Product Coffee

Craft & Convey: The Essential Product Value Proposition Workshop
2024-03-29 10:00 - 12:00 (America/New_York)
Are you a product manager looking to sharpen your leadership and strategic positioning? Join us for a pivotal 2-hour workshop, part of our “Value Propositions & Marketing Strategy” series.
Why Attend?
Many product managers grapple with articulating a crisp, clear, and consistent value proposition, making it challenging to align teams and secure support. This workshop is designed to transform that vague understanding into a compelling narrative, ensuring your value proposition resonates both internally and with customers. Mastering this not only enhances product alignment and investment but significantly propels your career forward, positioning you as a decisive leader and strategic asset.
What You’ll Gain:
→ A Proven Framework: Learn to define your product’s value proposition based on deep customer insights, addressing their needs, goals, and challenges.
→ Engagement Strategies: Discover how to effectively bring stakeholders into the conversation, creating alignment and support for your vision.
→ Communication Clarity: Develop the confidence to clearly communicate your product’s value, gaining valuable feedback from customers and securing internal investment.
→ Leadership and Influence: Elevate your leadership skills by leading discussions that advance your career and your product’s success.
This session is crucial for those who wish to clearly articulate and sell their product’s value proposition. Through interactive discussions, practical exercises, and a focus on real-world application, you’ll leave with a digital toolkit, a framework for ongoing iteration, and a value proposition statement ready to test and refine with your team.
Elevate Your Product Management Career:
Don’t miss this opportunity to align your product’s story with market needs and propel your career as a product management leader. Secure your spot in “Craft & Convey” and start leading with a clear, impactful value proposition today!
This workshop is free for Product Coffee Premium Members. Members log in here to register!
Attend for free with a free trial of Product Coffee Premium!
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Marketing Strategy: Your Competitive Advantage Game Plan
2024-03-27 07:30 - 09:00 (America/New_York)
Now that we’ve reviewed our value proposition, made necessary updates, and revisited our existing marketing framework – it’s time to re-align to our overall marketing strategy (how we WIN!)..and of course, that includes evaluating that strategy to make sure it’s still ‘on target’.
Join us Wednesday, March 27 at 7:30 AM for another terrific townhall here at Product Coffee where we’ll lean into bringing all those learnings back together, determining what they ‘mean’ when it comes to our marketing plan and evaluating ‘where we go from here’.
Don’t miss it – this session is key to delivering ultimate product success! Gather your favorite note-taking devices and join us for tons of insights as well as caffeinated camaraderie along the way!
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Atlanta Area Product Management Happy Hour - Alpharetta Edition - March 2024
2024-03-21 18:00 - 20:00 (America/New_York)
Join Product Coffee, ProductCamp Atlanta, ProductATL for a “product people”” happy hour at The Village Tavern in Alpharetta!
Grab a beer, glass of wine, cocktail, mocktail, soda, or snack to keep up your strength as you revel in our usual fare of rich, delicious product talk! The event starts at 6:00 PM – We hope to see you there!
This event is for anyone who is responsible for bringing great products to the market. Whether you are a designer, product manager, in product development, marketing or an entrepreneur, come join us!
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Creating a Winning Marketing Framework
2024-03-20 11:30 - 13:00 (America/New_York)
Developing an effective marketing strategy centered around your value proposition can be challenging…
However, the key to success lies in understanding how to structure your marketing framework to reach your target audience, based on those core components of your value proposition (such as unique benefits, market position, and pricing).
Join us to delve into how to build a marketing strategy and framework around your unique value proposition, consider distribution channels that maximize reach, and tailor your messaging to your audience – ensuring that you provide valuable information that actually resonates, resulting in WINS!
This event is free for our community members! Join Product Coffee today!
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Office Hours with Emilia Korczynska
2024-03-13 07:30 - 09:00 (America/New_York)
This month we are pivoting into a deeper view of our Value Proposition and Marketing Strategy with none other than Emilia Korcynska, Head of Marketing at Userpilot. We’ll be answering your questions about how the best product managers work with their marketing teams to collaborate and craft a strong value proposition and then create alignment with the company and market.
Bring your own challenges and questions to this intimate forum and take away insights that will propel you forward in your career as a product leader.
This session is included at no charge for Product Coffee Premium members, but anyone can join! Learn more about Product Coffee Premium and sign up for a free 7 day trial at https://www.productcoffee.com/premium
Office Hours sessions are not livestreamed and recordings are only available to Product Coffee Premium members.
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Value Propositions: Crafting, Testing and Revitalizing Your Core Offer
2024-03-06 11:30 - 13:00 (America/New_York)
Join us on Wednesday, March 6 at 11:30 AM for the first session in our series, “Value Propositions & Marketing Strategies” with this installment focusing on “Value Propositions: Crafting, Testing, and Revitalizing Your Core Offer.” This town hall is an opportunity for forward-thinking product managers to converge, share, and learn from collective experiences in navigating the complex landscape of value propositions.
Crafting a value proposition that resonates, influences, and adapts is no small feat. It requires insight, foresight, and a dash of creativity. In this town hall, we’ll dive into the heart of what makes a value proposition not just good, but GREAT!
We’ll explore together, through shared experiences and insights, how to:
→ Align Value Propositions with Strategic Vision:
Aligning your value proposition with your company’s strategic goals can amplify impact and drive growth.
→ Lead and Influence Across Teams:
Championing your product across diverse teams and stakeholders is key to securing the buy-in that propels your product forward.
→ Foster Innovation and Stay Agile:
Keeping your value proposition fresh in the face of evolving market demands and technological advances
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Workshop: Finding Your (Product Market) Fit
2024-03-01 10:00 - 12:00 (America/New_York)
Join us for a deep dive into the heart of successful product management: Finding Your (Product/Market) Fit. This essential 2-hour workshop is tailor-made for product managers looking to navigate the complexities of aligning their products with market demands, whether you’re fine-tuning an existing product or launching a new one.
What You’ll Learn:
→ The Fundamentals of Product/Market Fit (PMF): Grasp the core concepts and understand why PMF is the cornerstone of product success.
→ Top Mistakes to Avoid: Learn the common pitfalls in validating PMF and strategic ways to steer clear of them.
→ Key Facts and Artifacts: Identify the critical pieces of evidence and artifacts needed to validate your product’s market fit effectively.
→ PMF Validation Checklist: Walk away with a practical checklist that guides you through the validation process, ensuring you’re on the right track.
This workshop is part of our “Market & Opportunity: Analyzing, Assessing, and Evaluating” series, designed to equip product managers with the knowledge and tools to assess market opportunities and position their products for success.
Whether you’re polishing an existing gem or shaping a new idea, understanding how to find and validate your product’s market fit is crucial. Don’t miss this opportunity to learn from the experts, avoid common mistakes, and apply proven strategies to your product management process.
Register now and secure your spot in this transformative workshop! Join us virtually on Friday, March 1, at 10 AM ET. Open to all who are eager to learn, grow, and lead their products to success.
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Tying It All Back to Your Current Business Strategy
2024-02-28 07:30 - 09:00 (America/New_York)
Now that we’ve reviewed our market fit, potential opportunities, and competition it’s time to tie it all back to our current business strategy (how we WIN!)..and of course, that includes evaluating that strategy to make sure it’s still ‘on the mark’.
Join us Wednesday, February 28 at 7:30 AM for another terrific townhall here at Product Coffee where we’ll lean into bringing all those learnings back together, determining what they ‘mean’ when it comes to our strategy, and evaluating ‘where we go from here’.
Don’t miss it – this session is key to delivering ultimate product success! Gather your favorite note-taking devices and join us for tons of insights as well as caffeinated comraderie along the way!
Register

Atlanta Area Product Happy Hour - February 2024
2024-02-22 18:00 - 20:00 (America/New_York)
Join Product Coffee, ProductCamp Atlanta, ProductATL and Resolvit for a “product people” happy hour at The Park Tavern in Midtown Atlanta!
We’ll have heavy appetizers and snacks courtesy of our sponsor Resolvit, so come on out and grab a beer, glass of wine, cocktail, mocktail, soda, or snack to keep up your strength as you revel in our usual fare of rich, delicious product talk! The event starts at 6:00 PM – We hope to see you there!
This event is for anyone who is responsible for bringing great products to the market. Whether you are a designer, product manager, in product development, marketing or an entrepreneur, come join us!
Register

Office Hours with Brian Utz, VP of Product Management at Sopheon
2024-02-21 11:30 - 13:00 (America/New_York)
Join us this week for an exclusive session with Brian Utz, VP of Product at Sopheon, who will help you navigate your real world challenges, issues and curiosities to help you become a stronger product management contributor and leader!
This session is included at no charge for Product Coffee Premium members, but anyone can join! Learn more about Product Coffee Premium and sign up for a free 7 day trial at https://www.productcoffee.com/premium
Office Hours sessions are not livestreamed and recordings are only available to Product Coffee Premium members.
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Meet Brian Utz

As a seasoned product professional, Brian has worked in business verticals ranging from Retail to Finance and now helps lead a B2B SaaS company’s product efforts. Through that experience, he’s seen the best parts of small companies operating in start-up mode and the advantages of the scale large organizations can leverage to benefit their customers. Always with an eye toward innovation, Brian uses all of this experience and learning to help his team bring the best possible products and experiences to market.

Competitive Intel for PMs: Know What You're 'Up Against'
2024-02-14 07:30 - 09:00 (America/New_York)
If you want to win, you have to beat out the competition. Sounds…logical, right? But how do you compete when you don’t know…what you’re competing against? Short answer – you don’t. If you want to win, you have to start by knowing what (or who) you’re ‘up against’. It’s a key step (right after ‘what problem are you solving’ and ‘who are you solving it for’) to get to ultimately developing a winning product strategy.
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Off to Market: Market Evaluation & Research
2024-02-07 11:30 - 13:00 (America/New_York)
Now that we’ve gotten grounded on our new product, team, organization & stakeholders – gotten some key learnings in, evaluations done and made a plan for additional assessments…it’s time to ensure we’ve got good product-market fit, and identify further opportunities!
But where to start with evaluating our market (or evaluating the market evaluation of your predecessors!), and conducting or building a plan for market research?
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Navigating the Know-How
2024-01-31 11:30 - 13:00 (America/New_York)
We’ve been busy since we got aboard! We’ve assessed our lines (product lines that is), identified and evaluated our potential ‘crew,’ orientated ourselves and gathered key business insights. Now, it’s time to identify what that all tells us, unfurl key themes, and share across ‘decks.’
Join us Wednesday, January 31 at 11:30 AM for another townhall aboard the good ship Product Coffee! Let this session serve as your charted course for
Organizing your learnings
Identifying key themes
Sharing across the organization in a way that builds alignment AND credibility
Don’t miss this crucial session and get lost at sea! Gather your mates and join us to set sail towards success and enjoy high-spirited (and caffeinated) high-jinks along the way!
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Workshop: Charting Your First 90 Days
2024-01-26 10:00 - 12:00 (America/New_York)
Experienced product managers know that the first few weeks with a new product and organization are critical to building long term success. Whether you are onboarding with a new company, have recently been promoted or are just taking on a “”new to you”” product responsibility, having a clear framework to systematically assess and confidently take the reins is critical.
In this professional development workshop for Product Managers, we’ll
→ Introduce you to our preferred frameworks for assessment and planning
→ Evaluate your current understanding and plan for your own product
→ Build a 90-day plan for onboarding with your new role, assessing and acting on your most impactful priorities
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Office Hours with John Mansour.
2024-01-24 07:30 - 09:00 (America/New_York)
John Mansour is the founder and president of Product Management University and one of the world’s leading teachers of B2B and B2B2C Product Management skills.
Join us this week for an exclusive session with John who will help you navigate your real world challenges, issues and curiosities to help you become a stronger product management contributor and leader!
John’s workshops and coaching sessions are available for $1000-$2000 per day, but this exclusive masterclass will allow you to learn alongside your peers in a fun, engaging community format for a nominal ticket price.
This session is included at no charge for Product Coffee Premium members, but anyone can join!
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Atlanta Product Happy Hour - January 2024
2024-01-18 18:00 - 20:00 (America/New_York)
Join Product Coffee, ProductCamp Atlanta, ProductATL, and Method for a “product people” happy hour at The Brass Tap in Dunwoody!
Grab a beer, glass of wine, cocktail, mocktail, soda, or snack to keep up your strength as you revel in our usual fare of rich, delicious product talk! The event starts at 6:00 PM – We hope to see you there!
This event is for anyone who is responsible for bringing great products to the market. Whether you are a designer, product manager, in product development, marketing or an entrepreneur, come join us!
Register

All Hands on Deck
2024-01-17 11:30 - 13:00 (America/New_York)
We’ve checked our lines, reviewed the charts and assessed our equipment…Now, as we hear the call of the open sea, it’s time to gather our ‘mates’ and identify the unique skills they possess and what roles they play on our crew.
Join us Wednesday, January 17 at 11:30 AM for another on-deck roundtable. Let this session serve as your depthfinder for
→ Identifying your own who’s who
→ Understanding team and stakeholder roles and individual drivers
→ Evaluating best ways to leverage team members unique skills
Don’t miss this crucial session and be left adrift! Gather your mates and join us to set sail towards success and enjoy high-spirited high-jinks along the way!
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Weighing Anchor
2024-01-10 07:30 - 09:00 (America/New_York)
Ahoy Product Navigators!
Get ready to embark on our new series, “Smooth Sailing: Mastering The Dynamics Of A New Product Role,” starting with “Weighing Anchor: Checking your (product) lines and Prepping to cast off!” 🚢⚓
Join us Wednesday, January 10 at 7:30 AM for a vital roundtable voyage. This session is your compass for navigating the early days in a new product role. We’ll chart the course for understanding your new organization’s structure, key players, and landscape – crucial for any product management mariner.
This isn’t just about keeping afloat; it’s about sailing smoothly towards success. So, gather your sea legs and join us in charting a course to triumph in your new role.
RSVP now and prepare to set sail on a journey of product mastery! 🌊🌟
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Atlanta Product Management Holiday Party
2023-12-14 13:00 - 16:00 (America/New_York)
Join us next Thursday, December 14th at ATDC for a night of merrymaking with your Atlanta Product Management colleagues. Enjoy noshing and spreading cheer, made possible by our amazing sponsors! Wear whatever makes you jolly and let’s have fun!
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Tools of the Trade: A Product Management Roundup
2023-12-13 07:30 - 09:00 (America/New_York)
Join us for a caffeinated journey through the newest and brightest tools in the product management world. In this town hall-style coffee discussion, we’ll uncover the top tools that emerged in 2023, sharing insights and experiences from our community. Whether you’re a veteran PM or just starting out, you’ll leave with a refreshed toolbox and a deeper understanding of how to leverage these innovations in your daily work.
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Roadmapping Tools: Selecting, Leveraging, and Avoiding Pitfalls!
2023-12-06 11:30 - 13:00 (America/New_York)
But what if there were tools that could help us craft the roadmaps of our dreams? The kind that wow our leaders, evangelize sales teams, and make disciples out of our stakeholders and internal teams?
Wouldn’t that…be…sumpthin??
Join us for the first session in our December ‘Tools for PMs’ series for a unique roundtable deliving into what to look for in a Roadmapping tools selection process, tips/tricks/how -to’s to best leverage them for maximum impact, and…how to make the most our of tools that you wouldn’t have chosen – but that you have (‘love the one you’re with?’)!
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AMA with the Product Coffee Community
2023-11-29 07:30 - 09:00 (America/New_York)
Join us on Nov 29 at 7:30 AM for Product Coffee’s AMA session! It’s all about community wisdom in product management. Bring your challenges, share solutions, and learn from the collective experience of your peers. Whether you’re seeking advice or offering insights, your contribution is valuable. Plus, get a preview of our upcoming tools focus in December.
This is your platform to discuss everything from navigating career paths in product management to mastering the latest tools and techniques. Have questions on stakeholder management, market research, or AI integration in product management? We’ve got you covered. Or perhaps you’re looking for the best practices in building effective product strategies – this is the place to ask!
Our community is rich with diverse experiences and knowledge, making this session a treasure trove of real-world insights. You’ll not only find answers to your questions but also discover new perspectives that could revolutionize your approach to product management.
So, whether you’re a seasoned PM expert or just starting out, your voice matters in this interactive, collaborative environment. Grab a cup of coffee and join us in shaping the future of product management, one question at a time. Let’s collaborate, learn, and inspire each other in this journey. See you there! #ProductCoffeeAMA
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November Product Happy Hour
2023-11-16 18:00 - 21:00 UTC | Park Tavern: Downtown, 500 10th Street Northeast, Atlanta, 30309, United States
Join Product Coffee, ProductCamp Atlanta, ProductATL, and ResolvIT for drinks, fun, and networking with ATL Product Management colleagues!
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Validating Priorities: As a Continuous Process
2023-11-15 06:30 - 08:00 (America/New_York)
Product Managers get tons of input on what to build and how to do it. Stakeholder input, user research and feedback, customer requests, internal ideas…not to mention – inspiration from the outside world. Collecting and prioritizing them is a big part of the job.
But in a job that requires so many to do so much, without potentially – direct oversight or accountability, it’s extra-important that everyone feels heard. It’s equally important to ensure that the focus is on the right thing — the ‘real’ right thing. Not any one individual, leader, or groups ‘pet project’ (including/especially your own!!).
So how do you ensure that you’re capturing that correctly in your validation process…and then (here’s the toughie!), how do you make process continuous – versus merely ‘cyclical’ (we define priorities, we validate, we build/release, and then we…start over).
Join us for a thrilling roundtable of caffeinated Product Coffee crew to hash through top tips, considerations, and how-to’s!
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Communicating Priorities: When The "How" Really Matters
2023-11-08 07:30 - 09:00 (America/New_York)
Event Overview
Imagine if every announcement of product priorities felt less like a decree and more like an invitation to innovate. That’s the conversation we’re starting at Product Coffee on Wednesday, November 8th at 7:30 AM.
We’re honored to have Jerry Odenwelder, a maestro of product coaching from CPrime, to guide us through the nuances of “Communicating Priorities: When the ‘How’ Really Matters.”
This isn’t about the proclamation of decisions made in seclusion. It’s about the symphony of collaboration that begins long before priorities crystallize. It’s about crafting a narrative that doesn’t just convey, but captivates and catalyzes action.
In this town hall, you’ll discover:
→ The collaborative prelude to setting compelling priorities.
→ The narrative techniques that transform priority communication into a source of inspiration.
→ How to dismantle the ivory tower and create a shared vision for prioritization.
Join us to redefine the essence of communication in product management. It’s time to ensure that when we speak of priorities, we’re not just heard — we’re felt and followed.
Secure your spot for a session that promises to be as enlightening as it is empowering.
References
Jerry Odenwelder
Post Event Survey
Collaborative Notes Document
RegisterIntroducing our featured guest, Jerry Odenwelder
Jerry is an innovative and results-driven product leader with over 20 years experience creating, delivering, and leading complex mission-critical solutions. He has a commitment to quality, and customer success, and a natural propensity to positively influence an organization through collaborative relationships both internally and externally. Jerry brings extensive industry experience providing innovative solutions to complex problems and guiding teams using pragmatic lean-agile principles.

Spot Me: A Town Hall on Lifting Your Product Vision
2023-10-25 10:00 - 12:00 (America/New_York)
Event Overview
Feeling like your product vision could use a little more oomph? You’re not alone. Many product managers find themselves in a ‘Developing’ stage when it comes to articulating a strong vision. But fret not, we’ve got just the workout plan for you!
Join Product Coffee in this interactive town hall session.
We’ll kick things off with a quick Product Vision Assessment, so you’ll know exactly which areas need the most attention. Then, we’ll dive into a collaborative discussion to identify common roadblocks and brainstorm strategies to overcome them.
References
Jason Brett
The Product Vanguard
Post Event Survey
Collaborative Notes Document
Introducing our featured guest, Jason Brett
For over two decades, Jason has channeled his passion into crafting products and fostering communities that profoundly impact people’s lives.
Jason’s journey in the digital strategy landscape saw him leading a global team of product managers at Acoustic, a marketing technology offshoot from IBM. His tenure with IBM began with the acquisition of Silverpop, where he was instrumental in devising revolutionary products like Universal Behavior, Smart Content, Snooze, and several AI-driven innovations.
Shortly after founding Product Coffee, Jason joined Method. At Method, he consulted with a diverse range of clients, developing modern product strategies and successfully bringing new products to market. Now, at Product Coffee, Jason dedicates his energy to building a robust community of product professionals, offering educational and networking programs, and providing coaching and consulting services to those in the field.
Throughout his career, Jason has managed a product portfolio exceeding $120M in personalized marketing, shared his insights at global events, and guided his clientele in reimagining their marketing strategies and tools.
Beyond the corporate realm, Jason’s zeal for products and community is evident. He is the driving force behind the ProductCamp Atlanta “unconference,” which holds the distinction of being the longest continuously running ProductCamp event in the world. Additionally, his philanthropic endeavor, Play Me Again Pianos, merges art and music, placing free public pianos throughout the Atlanta metro area, spreading joy and fostering community spirit.

Using Customer Outcomes to Simplify Product Prioritization
2023-10-22 10:00 - 12:00 (America/New_York)
Overview
“What’s the value of those features?” If you’ve been a product manager for more than a week, you’ve been asked that question by someone.
Join John Mansour to learn a new and simpler approach to product prioritization that makes it a lot easier to quantify value, give your product roadmaps a stronger value story for all stakeholders, and makes it more difficult for “shiny new object” ideas to tip the applecart on your priorities. In this interactive hands-on session, participants will learn how to:
→ Define Measurable Customer Outcomes: Understand the core structure of a customer outcome and its value, moving beyond just problems and focusing on desired results.
→ Prioritize in 3 Steps: John will share a streamlined approach for value-based prioritization, ensuring product strategies, high-value customer outcomes and feature priorities are fully aligned.
→ Align Product and Sprint Priorities: Learn techniques to harmonize product goals with sprint activities, ensuring a direct line of site between development efforts and strategic objectives.
This workshop offers a fresh perspective on value-based product decisions, emphasizing the importance of customer outcomes in shortcutting the process while delivering more value. It’s an opportunity to refine your prioritization skills and sell the market value of your product priorities to all stakeholders.
RegisterReferences
John Mansour
Product Management University
Post Event Survey
Collaborative Notes Document
Introducing our featured guest, John Mansour
Imagine your growth trajectory if product management, product marketing, sales and customer success teams were completely aligned to a common view of the customer, focused on customer outcomes with quantifiable strategic value.
Product Management builds solutions that remove obstacles to those outcomes. Product Marketing and Sales promote and sell customer success stories. Customer Success teams onboard customers to deliver the outcomes then nurture them to even greater success.
That’s why I founded Product Management University, to unlock your full growth potential by making quantifiable customer outcomes the starting point for everything!
It all starts with product management. As product management goes, so goes the rest of the organization!

October Product Happy Hour
2023-10-19 18:00 - 21:00 UTC | The Brass Tap, 4505 Ashford Dunwoody Rd NE, Dunwoody, GA, 30346, United States
Join Product Coffee, ProductCamp Atlanta, ProductATL, and Method for drinks, fun and networking with your ATL Product Management colleagues at the Brass Tap in Dunwoody!
