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DTSTART;TZID=America/New_York:20240424T073000
DTEND;TZID=America/New_York:20240424T090000
DTSTAMP:20260403T185030
CREATED:20240418T203647Z
LAST-MODIFIED:20240422T135402Z
UID:10000066-1713943800-1713949200@productcoffee.com
SUMMARY:Strategy: By Portfolio\, or Product
DESCRIPTION:The last thing any product manager wants is to have the value of their product strategy called into question. The next thing that’s even more uncomfortable is feeling defenseless when someone is trying to change your strategic priorities on a whim… \nJoin us for the wrap-up session of our April ‘Product Strategy’ series here at Product Coffee\, where we’ll review and discuss a real-world example of a portfolio strategy with industry expert and product evangelist\, John Mansour of Product Management University! You’ll see first-hand how getting this ‘right’ creates a foundation that makes it easier your entire team of product managers to set strategic priorities for each product. \nThe end game? The value will never be questioned\, and having your priorities changed on a whim gets a lot more difficult. \nNow that’s WINNING! Don’t miss it – Register NOW! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/strategy-by-portfolio-or-product/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/YouTube-By-Portfolio-or-By-Product.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240426T100000
DTEND;TZID=America/New_York:20240426T120000
DTSTAMP:20260403T185030
CREATED:20240403T143312Z
LAST-MODIFIED:20240403T143941Z
UID:10000060-1714125600-1714132800@productcoffee.com
SUMMARY:Workshop: Crafting a Product Strategy That Works
DESCRIPTION:Good product strategy simplifies decision-making\, enabling teams to deliver value sooner. Bad product strategy creates confusion and entraps teams – keeping them running in circles. \nHow do you know which you have? Quick check – If you answer yes to any of the following questions\, this workshop is for you:\n→ Does prioritization seem all-consuming and never-ending?\n→ Do your teams lack a shared understanding of what matters most right now?\n→ Is product strategy a myth that everyone hears about\, but no one sees?\n→ Are you tired of extensive discussions about work instead of actually doing it?\n→ Have you lost the true meaning of what you’re working on? \nSo…you could use some product strategy help. Never fear – you’re in good company and we’ll get you sorted right out! \nWhat you will get from this workshop:\n→ Understanding of what both good and bad strategy look like\n→ Core aspects of a sound strategy\n→ Templates to utilize and put into action immediately\n→ Hands-on exercises with direct feedback\n→ Open Q/A on those deep strategy questions you have\, but have never had the chance to ask! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/workshop-crafting-a-product-strategy-that-works/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/YouTube-Crafting-A-Product-Strategy-That-Works-2024.04.26-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240501T113000
DTEND;TZID=America/New_York:20240501T130000
DTSTAMP:20260403T185030
CREATED:20240429T044109Z
LAST-MODIFIED:20240429T221844Z
UID:10000067-1714563000-1714568400@productcoffee.com
SUMMARY:Crossing the Design Divide: A New Dimension in Product Management
DESCRIPTION:Welcome to the launch of our Design and Innovation Series for May 2024\, starting with “Crossing the Design Divide: A New Dimension in PM.” This session is dedicated to unraveling the art and science of integrating superior design into product strategy and development. \nDive into our townhall discussion where you’ll hear (and share) perspectives on the essence of the design mindset and its pivotal role in product management. Learn from the insights of your peers and industry experts on how to foster a productive collaboration between product managers and design teams to deliver unparalleled value to your users. \nTopics we’ll discuss:\n→ The Essence of Design Mindset in Product Management\n→ Bridging Communication Gaps\n→ Mastering Collaboration \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/crossing-the-design-divide-a-new-dimension-in-pm/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/YouTube-Crossing-The-Design-Divide-2024.04.29.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240508T073000
DTEND;TZID=America/New_York:20240508T090000
DTSTAMP:20260403T185030
CREATED:20240501T170139Z
LAST-MODIFIED:20240501T170139Z
UID:10000068-1715153400-1715158800@productcoffee.com
SUMMARY:Coach or Player? Product Management's Role in Design
DESCRIPTION:In the realm of product management\, the analogy of being the ‘mini-CEO’ of a product often surfaces. This suggests a role with broad responsibilities and leadership akin to a coach. Yet\, in the collaborative environment of product design\, where decisions are interwoven between engineering\, design\, and management\, is the product manager really calling all the shots? \nThis panel will explore the dynamic roles of product managers in design and innovation. Are they the coaches directing the team towards strategic goals\, or are they players on the field\, deeply involved and collaborating at every step? \nJoin us to hear from seasoned executives who will share their expectations of product management in the design space and insights on what distinguishes top product managers. \nMeet Our Panelists:\n→ Ryan Johnson\, Chief Product Officer at CallRail. A seasoned leader in product strategy\, Ryan brings a wealth of experience in steering product teams towards excellence.  \n→ Brian Sondergaard\, Chief Technology Officer at SRM. Brian’s expertise lies in merging technology with business goals\, providing a unique perspective on product innovation.  \n→ Gopal Narasimhan\, former VP of Data/Digital Product at FedEx Dataworks. With a background in data-driven product development\, Gopal offers a deep understanding of leveraging data for innovative design.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/coach-or-player-product-managements-role-in-design/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/05/YouTube-Product-Design-Panel-2024.05.8.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240515T113000
DTEND;TZID=America/New_York:20240515T130000
DTSTAMP:20260403T185030
CREATED:20240508T120126Z
LAST-MODIFIED:20240508T120126Z
UID:10000069-1715772600-1715778000@productcoffee.com
SUMMARY:Office Hours: Brian Huss\, VP of Innovation at PrizePicks
DESCRIPTION:Join us on May 15th from 11:30 AM to 1:00 PM for a candid session with Brian Huss\, VP of Innovation at PrizePicks. Brian\, a veteran in transforming the fantasy sports and fan engagement landscape\, uses a mix of consumer insights and data to drive groundbreaking products. \nThis Office Hours is your chance to dive deep with Brian as he discusses his journey in building dynamic teams and innovative products. Bring your toughest questions and get ready for an in-depth discussion—this session is all about open dialogue and personal interaction. \nPlease note\, this session will not be livestreamed\, and a recording will only be available for Product Coffee Premium members. This ensures an environment where you can discuss freely and get the most out of your time with Brian. \nFree for all Product Coffee Premium members. If you’re not a member yet\, feel free to join us and engage in this unique learning opportunity. See you there! \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/office-hours-brian-huss-vp-of-innovation-at-prizepicks/
CATEGORIES:Office Hours
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/05/YouTube-Office-Hours-with-Brian-Huss.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240516T180000
DTEND;TZID=America/New_York:20240516T200000
DTSTAMP:20260403T185030
CREATED:20240401T202307Z
LAST-MODIFIED:20240430T213415Z
UID:10000058-1715882400-1715889600@productcoffee.com
SUMMARY:Atlanta Product Happy Hour - Midtown May 2024
DESCRIPTION:Summer’s just around the corner\, and what better way to kick it off than hanging out with your product management pals? Before we all dive into our summer getaways\, let’s meet up for some good times and good vibes at Park Tavern in Midtown. \nJoin Product Coffee\, ProductCamp Atlanta\, and ProductATL for our May happy hour. It’s the perfect spot in the city to chill\, chat\, and cheers to our achievements and the exciting summer plans we’ve all got lined up. \nBring your stories\, bring your friends\, and let’s make this a night to remember. We’re looking forward to catching up and kicking back with you all! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \n \nRegister for Happy Hour
URL:https://productcoffee.com/event/atlanta-product-happy-hour-midtown-may-2024/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/YouTube-Product-Happy-Hour-2024.05.16-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240522T073000
DTEND;TZID=America/New_York:20240522T090000
DTSTAMP:20260403T185030
CREATED:20240520T131431Z
LAST-MODIFIED:20240520T132333Z
UID:10000070-1716363000-1716368400@productcoffee.com
SUMMARY:Innovate and Lead: Design Thinking for Modern Product Managers
DESCRIPTION:Join us for a dynamic Coffee Chat with Billy Harbinson\, Director of Innovation at Incomm Payments’ Go Studio \, as we delve into the power of design thinking in 2024. With over 15 years of experience in building and running innovation labs\, Billy will share his insights on how design thinking has evolved and how product managers can harness its principles to lead more innovative teams. \nIn this session\, we’ll cover:\n→ The current state of design thinking and its evolution\n→ Strategies for product managers to foster innovation within their teams\n→ Techniques for selling innovative ideas to stakeholders focused on feature delivery \nExpect real-world examples and actionable strategies that you can implement immediately. This interactive Q&A session promises to be both informative and engaging\, offering practical advice for incorporating a design thinking mindset into your product management practices. Don’t miss this opportunity to learn from one of the best in the field and elevate your professional growth! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/innovate-and-lead-design-thinking-for-modern-product-managers/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/05/YouTube-Innovate-and-Lead-with-Billy-Harbinson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240531T100000
DTEND;TZID=America/New_York:20240531T120000
DTSTAMP:20260403T185030
CREATED:20240520T141129Z
LAST-MODIFIED:20240520T141729Z
UID:10000071-1717149600-1717156800@productcoffee.com
SUMMARY:Designing for Success: Maximizing Product Value and Efficiency Using Two-Hour Design Sprints
DESCRIPTION:Join us on May 31\, 2024\, from 10 AM – 12 PM ET for an enlightening session led by Teresa Cain\, the award-winning author of “Solving Problems in 2 Hours: How to Brainstorm and Create Solutions with Two Hour Design Sprints.” Teresa\, with her vast experience in product management\, innovation\, and UX\, will guide us through a transformative workshop on maximizing product value and efficiency. \nWhat You’ll Learn:\n🌟 How to solve problems in just two hours using the innovative two-hour design sprint method.\n🌟 The incredible benefits of design thinking and design sprint methods specifically for product managers.\n🌟 The powerful advantages of using two-hour design sprints to gain stakeholder buy-in and accelerate your roadmap.\n🌟 How to brainstorm and create solutions faster with cross-functional teams using Figma FigJam. \nThis is an opportunity you don’t want to miss—come prepared to elevate your product management skills and drive your projects to success! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/designing-for-success-maximizing-product-value-and-efficiency-using-two-hour-design-sprints/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/05/YouTube-Designing-For-Success-Workshop.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240605T113000
DTEND;TZID=America/New_York:20240605T130000
DTSTAMP:20260403T185030
CREATED:20240601T114519Z
LAST-MODIFIED:20240601T123025Z
UID:10000073-1717587000-1717592400@productcoffee.com
SUMMARY:From Insight to Impact: Proving Your Product's Worth
DESCRIPTION:Join us as we dive deep into the art of demonstrating your product’s true value. In this session\, we’ll explore: \n→ Effective Communication: Learn how to articulate your product’s value clearly to both internal teams and external stakeholders. \n→ Supporting Evidence: Discover strategies for backing up your claims with solid data and real-world examples. \n→ Engaging Presentations: Tips on making your product stand out and ensuring stakeholder buy-in. \nWhether you’re a seasoned product manager or just starting out\, this session will equip you with the tools you need to showcase your product’s worth and make a lasting impact. Don’t miss out on this opportunity to enhance your product management skills and connect with like-minded professionals! \nKey Takeaways: \n1️⃣ Overview of Communication Techniques: Get an overview of effective methods to convey product value.\n2️⃣ Community Discussion: Participate in an engaging discussion on best practices for demonstrating value.\n3️⃣ Supporting Evidence: Discover ways to support your product’s value with data and real-world examples. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/from-insight-to-impact-proving-your-products-worth/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/YouTube-From-Insight-to-Impact-.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240612T073000
DTEND;TZID=America/New_York:20240612T090000
DTSTAMP:20260403T185030
CREATED:20240607T172512Z
LAST-MODIFIED:20240607T200425Z
UID:10000074-1718177400-1718182800@productcoffee.com
SUMMARY:The Right Questions: Uncovering Insights to Drive Business Value
DESCRIPTION:Are you ready to transform your customer research game? Join us for an engaging panel discussion featuring top product management leaders from Randall-Reilly\, Best Buy\, and Honeywell Building Systems. In this session\, we’ll delve into the art and science of asking the right questions to uncover deep customer insights that can drive significant business value. \nOur expert panelists—Keely Funkhouser\, VP of Product at Randall-Reilly\, Kevin Washington\, Director of Product at Best Buy\, and Kalpesh Nanjii\, CPO at Honeywell Building Systems—will share their experiences and strategies for mastering customer research and interviews. \nKey Takeaways: \n🗝️ Getting Past the First Answer to the Real Insights:\nLearn how leaders dig deeper and uncover the true motivations and needs of their customers.\n🌟 The Mindset for Connecting Customer Outcomes to Business Outcomes:\nUnderstand how to link customer insights directly to your business goals and objectives.\n💬 Effective Communication with Stakeholders:\nGain strategies for effectively communicating research findings and ensuring stakeholder alignment.\nProduct Coffee panel discussions are highly interactive. We love audience participation and real-time Q&A. Bring your questions and challenges to get personalized advice from our expert panelists! \nDon’t miss this opportunity to power up your customer research skills and make sure your products are driving real business value! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/the-right-questions-uncovering-insights-to-drive-business-value/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/YouTube-The-Right-Questions.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240619T113000
DTEND;TZID=America/New_York:20240619T120000
DTSTAMP:20260403T185030
CREATED:20240618T010502Z
LAST-MODIFIED:20240618T015055Z
UID:10000077-1718796600-1718798400@productcoffee.com
SUMMARY:Office Hours with Renee Nelson\, SVP of Product @ comScore
DESCRIPTION:Join us for an exclusive Product Coffee “Office Hours” session with Renee Nelson\, SVP and GM of Television and Cross Platform Products at Comscore. This Zoom-only event will not be livestreamed\, ensuring an intimate and interactive experience. Renee brings a wealth of experience in product development and team building\, having led multiple innovative product launches at Comscore. In this session\, you’ll have the opportunity to hear about her journey\, learn from her successes\, and gain insights into the challenges and solutions she’s encountered in her career. This is a unique chance to ask Renee for advice on your own product management challenges and career questions. Don’t miss the opportunity to connect with one of the smartest minds in the industry and network with other senior product leaders. Recordings of this session will be available only to Product Coffee Premium members. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/office-hours-with-renee-nelson-svp-of-product-comscore/
CATEGORIES:Office Hours
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/YouTube-Office-Hours-with-Renee-Nelson.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240620T100000
DTEND;TZID=America/New_York:20240620T103000
DTSTAMP:20260403T185030
CREATED:20240619T201314Z
LAST-MODIFIED:20240620T131551Z
UID:10000078-1718877600-1718879400@productcoffee.com
SUMMARY:Product @ PrizePicks with Jay Dueskar
DESCRIPTION:PrizePicks has delivered a meteoric rise in the sports entertainment industry by creating innovative fan experiences. Join us as Jason talks with Jay Dueskar\, co-founder and CTO about the thrilling evolution and challenges of evolving from a startup team of dozens creating game-changing products to an innovation powerhouse at scale. We’ll talk about\n→ How PrizePicks decides what to build next\n→ How teams are structured to support the culture that made PrizePicks great as they expand to meet the opportunities in the market\n→ The opportunities to be a part of this revolutionary company \nJoin us on live on YouTube to learn from this amazing success story! \n \n \nWatch on YouTube
URL:https://productcoffee.com/event/product-prizepicks-with-jay-dueskar/
CATEGORIES:Live Stream
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/today-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240620T180000
DTEND;TZID=America/New_York:20240620T200000
DTSTAMP:20260403T185030
CREATED:20240612T022856Z
LAST-MODIFIED:20240620T175233Z
UID:10000076-1718906400-1718913600@productcoffee.com
SUMMARY:Atlanta Area Product Management Happy Hour - Alpharetta Edition - June 2024
DESCRIPTION:Join Product Coffee\, ProductCamp Atlanta\, ProductATL for a “product people”” happy hour at The Village Tavern in Alpharetta! \nGrab a beer\, glass of wine\, cocktail\, mocktail\, soda\, or snack to keep up your strength as you revel in our usual fare of rich\, delicious product talk! The event starts at 6:00 PM – We hope to see you there! \nThis event is for anyone who is responsible for bringing great products to the market. Whether you are a designer\, product manager\, in product development\, marketing or an entrepreneur\, come join us! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/atlanta-area-product-management-happy-hour-alpharetta-edition-june-2024/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/YouTube-Product-Happy-Hour-2024.06.20.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240626T100000
DTEND;TZID=America/New_York:20240626T150000
DTSTAMP:20260403T185030
CREATED:20240610T155629Z
LAST-MODIFIED:20240610T194926Z
UID:10000075-1719396000-1719414000@productcoffee.com
SUMMARY:PrizePicks Career Invitational
DESCRIPTION:
URL:https://productcoffee.com/event/prizepicks-career-invitational/
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/Career-Invitational.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240628T100000
DTEND;TZID=America/New_York:20240628T120000
DTSTAMP:20260403T185030
CREATED:20240621T225017Z
LAST-MODIFIED:20240621T225716Z
UID:10000085-1719568800-1719576000@productcoffee.com
SUMMARY:Driving Business Outcomes with Impact Mapping
DESCRIPTION:Elevate your product management skills by joining us for a hands-on workshop led by Jon Harmer\, Lead Product Manager at Google Cloud. This session focuses on Impact Mapping\, a strategic framework that shifts your perspective from outputs to outcomes\, adding a powerful tool to your product management toolbelt. Perfect for PMs aiming to enhance their strategic impact\, this workshop will equip you with practical skills to drive meaningful business results. \nWhat You’ll Learn: \n🔹 Think in Terms of Outcomes: Prioritize outcomes over outputs to ensure your efforts lead to significant business results. \n🔹 Lead with “Why”: Learn to effectively communicate the “why” behind your team’s work\, fostering alignment and motivation. \n🔹 Impact Mapping: Master the Impact Map framework to identify and prioritize the most impactful opportunities for your products. \n🔹 User Empathy and Customer Discovery: Improve your ability to understand users and adopt an outside-in thinking approach. \nAbout the Instructor: \nJon Harmer brings extensive experience from his role at Google Cloud. In this workshop\, he will provide practical\, hands-on experience with Impact Mapping. Participants will have the opportunity to map their own opportunities and products\, gaining valuable insights and mentorship from Jon. \nDon’t miss this opportunity to enhance your product management skills and drive meaningful business outcomes. Register now to secure your spot! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/driving-business-outcomes-with-impact-mapping-2/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/YouTube-Workshop-Impact-Mapping.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240710T073000
DTEND;TZID=America/New_York:20240710T090000
DTSTAMP:20260403T185030
CREATED:20240708T194831Z
LAST-MODIFIED:20240708T201957Z
UID:10000086-1720596600-1720602000@productcoffee.com
SUMMARY:Strategic Product Management: Showing Your Value to the Business
DESCRIPTION:“What would you say… ya’ do here?” – Bob Slydell\, Office Space \nToo many product teams have a hard time clearly articulating the value they create. Leaders know the strategic function is important\, but product often becomes a catch-all team to handle things that don’t neatly fit elsewhere. \nThe truth is\, when product managers’ roles and value are clearly understood\, the company benefits more\, and your career is way more rewarding. Join us for a lively town hall discussion led by Jason Brett\, where we will dive into the heart of proving your PM team’s worth. We’ll explore common challenges\, discuss effective strategies\, and share best practices for aligning product management efforts with broader business goals. \nKey Takeaways: \n1️⃣ Identify Key Challenges: Understand the common obstacles in demonstrating product management value and how to overcome them.\n2️⃣ Articulate Your Impact: Learn how to effectively identify and communicate the metrics that matter most to your stakeholders.\n3️⃣ Best Practices: Discover actionable strategies to align your product management efforts with your organization’s strategic objectives. \nInteractive Discussion:\nWe’ll open the floor for an engaging discussion\, encouraging participants to share their experiences and insights. Together\, we’ll brainstorm solutions and explore successful case studies within our community. \nConclusion and Next Steps:\nWe’ll wrap up with a summary of key takeaways and announce upcoming events and workshops. Stay connected and continue the conversation on our community platform. \nDon’t miss this opportunity to elevate your product management game and showcase your strategic impact. See you there! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/strategic-product-management-showing-your-value-to-the-business/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/07/YouTube-2024.07.08-Showing-Your-Value.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240717T113000
DTEND;TZID=America/New_York:20240717T130000
DTSTAMP:20260403T185030
CREATED:20240716T024100Z
LAST-MODIFIED:20240716T025212Z
UID:10000087-1721215800-1721221200@productcoffee.com
SUMMARY:Data-driven Decision Making: Where Do You Stand
DESCRIPTION:In today’s fast-paced product management landscape\, the ability to make data-driven decisions is crucial. Yet\, many product managers struggle to understand “what good looks like” when it comes to leveraging data effectively. Are you confident in your ability to use the right data to drive decisions\, or do you find yourself wondering if you’re using it well enough? Join us for a thought-provoking coffee chat as we explore the following topics: \n☕ Community Insights: Discover the data sources your peers rely on and how they utilize them. \n☕ Balancing Act: Learn how to balance data with intuition to make well-rounded decisions. \n☕ Case Studies: Dive into real-world examples where data has led to significant product or strategy changes. \nThis interactive session is designed to help you assess and compare your data-driven decision-making skills with fellow product managers. Come prepared to share your experiences and learn from the community. Are you ready to see where you stand? \nKey Takeaways: \n1️⃣ Gain insights into popular data sources used by product managers. \n2️⃣ Learn strategies to balance data-driven decisions with intuition. \n3️⃣ Analyze real-world case studies to enhance your decision-making skills. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/data-driven-decision-making-where-do-you-stand/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/07/YouTube-Data-Driven-Decision-Making.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240718T083000
DTEND;TZID=America/New_York:20240718T170000
DTSTAMP:20260403T185030
CREATED:20240412T021210Z
LAST-MODIFIED:20240521T000613Z
UID:10000065-1721291400-1721322000@productcoffee.com
SUMMARY:AI Unleashed: Navigating the New Frontier in Product Innovation
DESCRIPTION:AttendApply To SpeakSponsorIn an era where AI is not just an advancement but a revolution\, staying at the forefront of innovation is crucial for product management professionals. The rapid acceleration of AI technologies\, especially in the realm of product innovation\, demands a deep\, practical understanding to harness its potential fully. It’s about turning the most disruptive force of our time into our greatest ally. \nThis exclusive forum\, “AI Unleashed: Navigating the New Frontier in Product Innovation\,” is meticulously crafted for product leaders\, influential contributors\, innovators\, and founders within the startup ecosystem. Our aim is to cultivate a rich\, interactive environment that not only broadens your technological horizons but also sharpens your strategic edge. \nEmbark on a full-day journey through meticulously selected case studies\, live demonstrations\, and engaging discussions\, all designed to elevate your AI literacy. More than just understanding the “how” and “what\,” it’s about exploring the “why” and “where” AI can lead us in product development and market solutions. \nBeyond the acquisition of knowledge\, this forum is a unique opportunity to collaborate with like-minded professionals. It’s a space to expand your personal and professional framework\, leveraging collective intelligence to uncover new opportunities and pathways in AI-driven innovation. \nJoin us to shape the future of product innovation\, building a bridge between today’s challenges and tomorrow’s solutions. Together\, let’s turn the tide of AI into a wave of opportunities for our careers and the products we passionately craft. \nTickets
URL:https://productcoffee.com/event/ai-unleashed-navigating-the-new-frontier-in-product-innovation-2/
CATEGORIES:Special Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/04/YouTube-AIUnleashed-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240718T180000
DTEND;TZID=America/New_York:20240718T200000
DTSTAMP:20260403T185030
CREATED:20240621T021442Z
LAST-MODIFIED:20240717T041718Z
UID:10000079-1721325600-1721332800@productcoffee.com
SUMMARY:Atlanta Area Product Management Happy Hour - Dunwoody Edition - July 2024
DESCRIPTION:Join Product Coffee and ProductCamp Atlanta for a “product people” happy hour at The Brass Tap/Cowboys & Caviar in Dunwoody! \nGrab a beer\, glass of wine\, cocktail\, mocktail\, soda\, or snack to keep up your strength as you revel in our usual fare of rich\, delicious product talk! The event starts at 6:00 PM – We hope to see you there! \nThis event is for anyone who is responsible for bringing great products to the market. Whether you are a designer\, product manager\, in product development\, marketing or an entrepreneur\, come join us! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/atlanta-area-product-management-happy-hour-dunwoody-edition-july-2024/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/HH-2024.07.18-YouTube-Ad-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240724T073000
DTEND;TZID=America/New_York:20240724T090000
DTSTAMP:20260403T185030
CREATED:20240722T041018Z
LAST-MODIFIED:20240722T041018Z
UID:10000090-1721806200-1721811600@productcoffee.com
SUMMARY:Bloomerang: Aligning with the Product Strategy Framework
DESCRIPTION:Join us for a special morning coffee chat with Dale Price\, Sr. Director of Product Management at Bloomerang. Discover how Bloomerang’s Product Strategy Framework can help your teams achieve alignment and focus\, driving better results and innovation. \nDale\, an industry veteran with a career spanning top-tier companies like IBM\, Fiserv\, and Visual Lease\, will share his insights and experiences in managing technology products that serve non-profits. \nKey Takeaways: \n→ Gain a comprehensive understanding of Bloomerang’s Product Strategy Framework.\n→ Learn about specific challenges and solutions in managing tech products for non-profits.\n→ Discover strategies to create alignment and focus within your product teams. \nDon’t miss out on this opportunity to learn from one of the best in the field and enhance your product management skills. Grab your coffee and get ready for a stellar session! \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/bloomerang-aligning-with-the-product-strategy-framework/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/07/YouTube-Bloomerang-with-Dale-Price.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240725T180000
DTEND;TZID=America/New_York:20240725T210000
DTSTAMP:20260403T185030
CREATED:20240716T145328Z
LAST-MODIFIED:20240716T150007Z
UID:10000088-1721930400-1721941200@productcoffee.com
SUMMARY:Driving Business Strategy Through Customer-Centric Product Discovery
DESCRIPTION:About this Tech Talk\n“What’s the fastest\, most effective way to improve our product?” Many product teams at companies of all sizes ask themselves this question. Answering it effectively can completely transform the discovery process and product success. \nJoin us to learn how to improve product discovery at your organization so your team can understand not only what customers are asking for at that moment\, but also where the business could go in the future. With this information\, teams can gain executive buy-in on their roadmaps\, while becoming more aligned and focused on what they’re doing and why. \nThis event is hosted by Method & Product Coffee at the Hitachi offices in Dunwoody. Happy Hour with food and beverages begins at 5 PM\, and the program will begin at 6 PM. \nA virtual option is available from 6 PM – 7 PM \nRegister
URL:https://productcoffee.com/event/driving-business-strategy-through-customer-centric-product-discovery/
CATEGORIES:Partner Event
ATTACH;FMTTYPE=image/jpeg:https://productcoffee.com/wp-content/uploads/2024/07/DrivingBusinessStrategy_16x9.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240731T113000
DTEND;TZID=America/New_York:20240731T130000
DTSTAMP:20260403T185030
CREATED:20240724T010943Z
LAST-MODIFIED:20240724T100136Z
UID:10000091-1722425400-1722430800@productcoffee.com
SUMMARY:The Rise of the Growth Product Manager
DESCRIPTION:Join us for a dynamic Coffee Chat as we delve into “The Rise of the Growth Product Manager.” Discover why this role is becoming essential in the world of Product Management and whether it’s the right path for you. We’ll explore: \n☕️ What exactly is a Growth Product Manager (GPM)?\n☕️ Why the GPM role is crucial in today’s market.\n☕️ The relationship between GPM and Product-Led Growth (PLG) – similarities and differences. \nWhether you’re looking to pivot your career or simply curious about this emerging role\, this session will provide valuable insights and practical advice. Don’t miss out on this opportunity to learn about one of the fastest-growing product management roles and how to position yourself for success. \nKey Takeaways:\n🔹 Understand the fundamentals and importance of the Growth Product Manager role.\n🔹 Identify if a career as a GPM aligns with your skills and interests.\n🔹 Gain insights into the connection between GPM and Product-Led Growth (PLG). \nJoin us for an engaging discussion and get ready to elevate your product management career! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/the-rise-of-the-growth-product-manager/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/07/YouTube-Rise-of-Growth-PM.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240802T100000
DTEND;TZID=America/New_York:20240802T120000
DTSTAMP:20260403T185030
CREATED:20240723T004947Z
LAST-MODIFIED:20240731T145636Z
UID:10000089-1722592800-1722600000@productcoffee.com
SUMMARY:Launching OKRs: The Blueprint for Product Success
DESCRIPTION:Are you ready to propel your team’s performance to new heights? Join us for an engaging and interactive workshop where we’ll launch into the art of crafting inspiring and powerful OKRs (Objectives and Key Results). Whether you’re an OKR novice or looking to refine your approach\, this session is designed to equip you with the tools and insights to lead your team to stellar success. \nWhat You’ll Learn: \n🔹 Creating Focus and Momentum: Discover how to use OKRs to drive focus and momentum\, even if your entire organization isn’t on board yet.\n🔹 Crafting Inspiring Objectives: Learn the secrets to developing objectives that truly inspire and motivate your team.\n🔹 Finding Effective KPIs: Identify the key performance indicators that actually demonstrate success and keep your team aligned.\n🔹 Maintaining Relevance: Ensure your OKRs stay relevant and continue to inspire great outcomes throughout the quarter. \nBy the end of this workshop\, you’ll be ready to lead quarterly OKR workshops and guide your team to become top performers. Plus\, you’ll gain the confidence to navigate the OKR landscape like a seasoned pro. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/launching-okrs-the-blueprint-for-product-success/
CATEGORIES:Members Workshop
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/07/YouTube-Launching-OKRS-Workshop-1.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240807T113000
DTEND;TZID=America/New_York:20240807T130000
DTSTAMP:20260403T185030
CREATED:20240805T223846Z
LAST-MODIFIED:20240805T223846Z
UID:10000092-1723030200-1723035600@productcoffee.com
SUMMARY:Priority Whiplash in the Age of Gen AI
DESCRIPTION:Are you tired of feeling like you’re on a rollercoaster ride of constant priority changes? We’ve got your back! Join our roundtable discussion on “Priority Whiplash In The Age of Gen AI” where we’ll tackle the root causes of frequent reprioritization and how to keep your cool amidst the chaos. Whether it’s changing leadership\, the latest “must-win sales deal\,” or stakeholder demand for AI-powered features\, we know you deal with constant pressure to justify your choices. We’ll dive into calming the panic and uncertainty that comes with sudden shifts and share strategies for influencing a more disciplined roadmap.\nBring your best (and worst) stories\, your sense of humor\, and your readiness to brainstorm solutions with fellow product managers. Together\, we’ll navigate the whirlwind of priority changes and find ways to bring stability to our roadmaps.\nKey Takeaways:\n1. Understand the common causes behind frequent priority changes and how to address them.\n2. Learn techniques to calm panic and uncertainty during periods of rapid reprioritization.\n3. Discover strategies to influence and maintain a more disciplined and steady roadmap.\nMark your calendar for August 7\, 2024\, at 11:30 AM EDT. Don’t miss out on this engaging and insightful session designed to help you keep your balance in the ever-changing landscape of product management. \n \n \nRegistration for Priority Whiplash in the Age of Gen AI will open soon. Join our Free or Premium community to be notified as soon as it does! \nSign Up To Be Notified
URL:https://productcoffee.com/event/priority-whiplash-in-the-age-of-gen-ai/
LOCATION:Virtual Product Coffee Meetup
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/08/YouTube-Priority-Whiplash-1-3.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240814T073000
DTEND;TZID=America/New_York:20240814T090000
DTSTAMP:20260403T185030
CREATED:20240809T011659Z
LAST-MODIFIED:20240809T011659Z
UID:10000094-1723620600-1723626000@productcoffee.com
SUMMARY:"Elevate Your Influence: The 5% Rule for Aspiring Product Leaders"
DESCRIPTION:Join us for an engaging mini-workshop where we explore how the best product leaders elevate their careers through teaching and mentoring. In “Elevate Your Influence: The 5% Rule for Aspiring Product Leaders\,” you’ll uncover a powerful\, often overlooked principle that can give you a distinct edge in your career.\nDiscover how to systematically share your knowledge\, becoming a respected mentor and leader in the product management community. We’ll guide you in developing a portfolio of ready-to-deliver talks\, keynotes\, and presentations\, empowering you to build a powerful and engaged professional network.\nBy the end of this session\, you’ll be prepared to pitch a session at your local ProductCamp or any other product management conference. Don’t miss this opportunity to fast-track your career and become a thought leader in the industry!\n**Key Takeaways:**\n1️⃣ Master the 5% rule to create focused expertise.\n2️⃣ Learn to systematically share knowledge and become a respected mentor and leader.\n3️⃣ Develop a portfolio of impactful talks and presentations.\n4️⃣ Get ready to pitch a session at ProductCamp or other professional conferences.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/elevate-your-influence-the-5-rule-for-aspiring-product-leaders/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/08/YouTube-Elevate-Your-Influence.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240815T180000
DTEND;TZID=America/New_York:20240815T200000
DTSTAMP:20260403T185030
CREATED:20240722T011206Z
LAST-MODIFIED:20240723T015145Z
UID:10000082-1723744800-1723752000@productcoffee.com
SUMMARY:Atlanta Area Product Management Happy Hour - Midtown Edition - August 2024
DESCRIPTION:Join Product Coffee\, ProductCamp Atlanta\, ProductATL for a “product people” happy hour at the Park Tavern in Midtown! \nGrab a beer\, glass of wine\, cocktail\, mocktail\, soda\, or snack to keep up your strength as you revel in our usual fare of rich\, delicious product talk! The event starts at 6:00 PM – We hope to see you there! \nThis event is for anyone who is responsible for bringing great products to the market. Whether you are a designer\, product manager\, in product development\, marketing or an entrepreneur\, come join us! \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/atlanta-area-product-management-happy-hour-midtown-edition-august-2024/
CATEGORIES:Happy Hour Event
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/06/HH-2024.08.15-YouTube-Ad-4.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240821T113000
DTEND;TZID=America/New_York:20240821T130000
DTSTAMP:20260403T185030
CREATED:20240818T213110Z
LAST-MODIFIED:20240818T213110Z
UID:10000097-1724239800-1724245200@productcoffee.com
SUMMARY:Turning Setbacks into Strategy: A Product Management Perspective on Startup Failures
DESCRIPTION:Join us for an enlightening session that explores the less talked about side of product management—the missteps. “Turning Setbacks into Strategy: A Product Management Perspective on Startup Failures” isn’t just about learning from past mistakes; it’s about using these lessons to build stronger strategic and tactical plans.\n**What you’ll learn:**\n→ The common pitfalls that even well-conceived products face and strategies to navigate them.\n→ Transformative tactics for turning theoretical vision into tangible results.\n→ How to ensure your product not only meets but exceeds market expectations.\nMark Jensen\, most recently VP of Product at [Talent.com](http://talent.com/) and now Co-Founder and Chief Product Officer at [JobLeap.ai](http://jobleap.ai/)\, will share his firsthand experiences of strategic misses and the invaluable lessons these have provided. This session is not about lamenting the past but about leveraging it to enhance your strategic approach to product management.\n**Who should attend:**\n→ Product managers aiming to refine their strategies.\n→ Startup leaders seeking to sidestep common product pitfalls.\n→ Anyone interested in the art and science of converting ideas into successful products.\n**Why you should attend:**\n→ Gain insights from real-world examples of product challenges.\n→ Learn practical strategies to avoid common traps.\n→ Network with peers who are passionate about building better products.\nPrepare to walk away with a toolkit of strategies that will help you view every setback as an opportunity for strategic advancement!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/turning-setbacks-into-strategy-a-product-management-perspective-on-startup-failures/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/08/YouTube-Mark-Jensen-Lessons.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240828T073000
DTEND;TZID=America/New_York:20240828T090000
DTSTAMP:20260403T185030
CREATED:20240821T170059Z
LAST-MODIFIED:20240821T170059Z
UID:10000096-1724830200-1724835600@productcoffee.com
SUMMARY:Office Hours with Anna McFarland\, Director of Product Management at Paylocity
DESCRIPTION:Join us bright and early on August 28th at 7:30 AM for an exclusive Office Hours session with Anna McFarland\, Director of Product Management at Paylocity. With over 20 years in the B2B SaaS space and a dedicated tenure at Paylocity\, Anna brings a wealth of experience in shaping products that enhance work life. She currently leads initiatives across Talent\, Benefits\, and AI\, aiming to build environments where companies thrive by attracting and retaining top talent.\nIn this session\, you’ll get a chance to hear directly from Anna about her journey and strategies in product management\, her leadership in advancing Paylocity’s product team\, and her active role in promoting diversity and inclusion within the tech space. Anna’s multifaceted approach to product management includes mentoring\, establishing key product principles\, and even fun activities like book clubs!\nThis is a unique opportunity to gain insights from a leader who is not just about better products\, but also about bettering the workplace culture.\nNote: This session will not be livestreamed\, and a recording will be available only to Product Coffee Premium members. Get ready to bring your questions and learn from one of the best in the business!\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/office-hours-with-anna-mcfarland-director-of-product-management-at-paylocity/
CATEGORIES:Office Hours
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/08/YouTube-Office-Hours-with-Anna-McFarland.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240904T113000
DTEND;TZID=America/New_York:20240904T130000
DTSTAMP:20260403T185030
CREATED:20240828T170103Z
LAST-MODIFIED:20240828T170103Z
UID:10000098-1725449400-1725454800@productcoffee.com
SUMMARY:"Leveraging ChatGPT for Effective Product Management"
DESCRIPTION:Join Erika\, Director of Product Management at Tropic\, for a tech talk on how ChatGPT is transforming product management. Learn how AI can enhance efficiency\, improve product quality\, and align with core values. Erika will share practical applications and insights on leveraging AI to drive innovation and streamline workflows.\nThis session is ideal for those in product management\, engineering\, or design\, and anyone interested in AI’s business applications. Gain valuable strategies to boost productivity and ensure your products meet and exceed customer expectations.**Why Attend?**\n– **Gain Insight:** Understand how AI can transform product management processes.\n– **Boost Efficiency:** Learn strategies to streamline workflows and enhance productivity.\n– **Improve Product Quality:** Discover methods to ensure your products meet customer expectations and align with core values.\n– **Innovate with AI:** Be inspired by real-world applications and success stories of AI in product management.\n**Q&A Session:** An open floor for questions and discussions\, providing an opportunity to get personalized answers and share your thoughts on using AI in product management.\n \n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/leveraging-chatgpt-for-effective-product-management/
CATEGORIES:Weekly Product Coffee
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/08/YouTube-ChatGPT-for-Product-Management.png
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20240911T073000
DTEND;TZID=America/New_York:20240911T090000
DTSTAMP:20260403T185030
CREATED:20240909T125949Z
LAST-MODIFIED:20240910T214942Z
UID:10000101-1726039800-1726045200@productcoffee.com
SUMMARY:The Big Lie: What You’ve Been Told About Product Failure
DESCRIPTION:Prepare for an eye-popping townhall discussion on the truth about product failure. We’ve all heard the stats—80-95% of products fail. But what’s the real truth behind these numbers? More importantly\, what actually causes products to fail\, and how can you avoid it? In this session\, we’ll uncover the tall tales behind the failure rates and provide actionable strategies to ensure your product thrives. The truth may surprise you\, but that makes your role as a product manager even more essential. \n## **Key Takeaways:**\n– The reality behind product failure statistics.\n– Why most products fail and how to prevent it.\n– How to minimize the cost of product failure and keep your projects on track. \nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n \nRegister
URL:https://productcoffee.com/event/the-big-lie-what-youve-been-told-about-product-failure/
LOCATION:Virtual Product Coffee Meetup
ATTACH;FMTTYPE=image/png:https://productcoffee.com/wp-content/uploads/2024/09/EventBrite-Product-Failure-YouTube-Horizontal-Ad-1.png
END:VEVENT
END:VCALENDAR