Maximize the Impact of AI
A Forum for Marketing & Product Leaders
In the ever-evolving fields of product, strategy, and marketing staying ahead of the curve is more crucial than ever. While AI has been a game-changer for years, the last year has seen a disruptive leap forward in generative AI technologies that are redefining the rules of the game.
That’s why we’re excited to bring you the Impact of AI Forum on November 14th. This isn’t a general overview; it’s a targeted exploration into how the latest advancements in generative AI are transforming Marketing, MarTech, and Product.
Join us for an action-packed day featuring:
- Case Studies: Learn how cutting-edge AI technologies are being applied in marketing and product spheres for unprecedented results.
- Expert Panels: Engage with thought leaders discussing the seismic shifts in AI and what they mean for marketing, product management, and product marketing.
- Interactive Discussions: Share your own experiences, challenges, and solutions in leveraging AI in your strategies.
- Hands-On Exercises: Participate in practical sessions designed to help you integrate the latest generative AI into your day-to-day work.
Whether you’re a marketing exec, a product manager, a product marketer, or a martech aficionado, this forum is your gateway to mastering the disruptive changes that generative AI is bringing to the table.
Don’t miss this chance to elevate your strategies and career with the transformative power of AI.
| Time | Session Title | Speaker |
|---|---|---|
| 10:00 AM - 10:30 AM | Registration and Networking | |
| 10:30 AM - 10:40 AM | Welcome and Opening Remarks | Jason Brett, Founder, Product Coffee |
| 10:40 AM - 11:10 AM | Modernizing Market Intelligence | Sam Torres, CDO, Gray Dot Co |
| 11:15 AM - 11:35 AM | How to Get a 400% Content Productivity Boost with AI | Caroline Dunn, VP of Marketing, Wahsega |
| 11:40 AM - 12:00 PM | How to Determine When (And When Not) to Use AI | Zoe Becerra, Senior Design Researcher, Three Five Two |
| 12:00 PM - 12:55 PM | Lunch | |
| 12:55 PM - 01:25 PM | Responsible AI Products | Sean Wood, Founder, Human Pilots AI |
| 01:30 PM - 02:00 PM | How AI will transfer power from the CTO to the CMO | Andrew Igharo, Director, Business Development, KatalystStreet |
| 02:05 PM - 02:25 PM | Navigating the AI Frontier: A Roadmap for Product Leaders | Sarah Woodward, Co-founder & Head of Growth, Human Pilots AI |
| 02:30 PM - 02:50 PM | Why we fail and how AI can change that | Anatoly Shilman, Co-founder, CogBias AI |
| 02:55 PM - 03:15 PM | Leveraging AI to Enhance User-Centric Product Development | Nigel Alford, Director, Digital, TOCA Football |
| 03:15 PM - 03:30 PM | Closing Remarks | Jason Brett, Founder, Product Coffee |
| 03:30 PM - 05:00 PM | Happy Hour |
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