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SUMMARY:The Missing Link in Product Discovery
DESCRIPTION:Product discovery can surface great insight\, but it can still leave teams with an important question hanging in the air: how confidently do these insights connect to the outcome we actually care about? \nIn this session\, our very own April Dawn\, PhD\, brings a research scientist’s rigor and a product manager’s practicality to one of the trickiest parts of discovery work: connecting what teams are learning to the business outcomes they’re trying to influence. She’ll share a practical framework for linking product changes\, behavior shifts\, and results\, so teams can make a stronger case for what they’re seeing and what to do next. \nWe’ll dig into one of the biggest risks in discovery work: proving that something changed user behavior without knowing whether that behavior actually points to the outcome the business cares about. Along the way\, April will introduce a few useful concepts and tools that can help product teams evaluate signals more clearly\, make smarter bets\, and bring more credibility to their discovery process\, including a Chain of Evidence Brief teams can use before experiments begin. \nIf you’ve ever had a sense that your team was learning useful things but still struggling to turn that learning into confident product decisions\, grab your coffee and join us. \n\n\nThis event is included for free with a Product Coffee Premium membership. If you aren’t already a member\, join today! \n  \nRegister
URL:https://productcoffee.com/event/the-missing-link-in-product-discovery/
CATEGORIES:Weekly Product Coffee
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