Grounds for Discussion – Are Personas Even Useful Anymore?

It’s 2025 and your persona doc might be collecting more dust than insight. This week, we’re asking the big question: Are personas even useful anymore? Or have they been replaced by archetypes, jobs-to-be-done, or just vibes?
We’ll explore how top PMs are thinking about customer understanding—and what’s actually working in the field.
But that’s not all.
We’re also digging into a common career dilemma: Is it better to go deep in one industry or wide across many? We’ll unpack the pros, cons, and real talk around building horizontal vs. vertical product expertise.
Grounds for Discussion is our signature blend of roundtable and town hall—an open, engaging space where product thinkers, leaders, and builders gather to explore the questions that matter most to our community. No slide decks. No rehearsed answers. Just thoughtful dialogue over coffee (or whatever fuels you) with experts and executives who’ve been there.
Whether it’s career transitions, discovery struggles, team dynamics, or strategic clarity, we dig into the real stuff—with coffee in hand and curiosity on tap.
It’s one more way we live our mission: to help product professionals grow faster and deliver exceptional market value—together.