“How to Create and Use Synthetic Personas & Digital Twins”

Back by popular demand from ProductCamp Atlanta, Mark Michelson returns with an updated, sharper version of the session everyone voted their favorite. He’ll show you how to turn public data into high-fidelity synthetic personas and digital twins you can actually use to test ideas, refine UX, and get better product feedback without waiting on customer schedules.

✨ What you’ll learn

• ✨ The difference between composite synthetic personas and single-source digital twins
• ✨ How to harvest public signals from posts, talks, and bios to build rich profiles
• ✨ Guardrails that reduce hallucinations and keep your interviews grounded in reality
• ✨ Fast interview flows for concept tests, copy reviews, and design decisions
• ✨ Ethics considerations around consent, privacy, and bias

⭐ Hands-on learning

• ⭐ Build one synthetic persona and one digital twin
• ⭐ Run a 10-minute structured interview and pull out actionable insights

☕️ Takeaways

• ☕️ Reproducible templates, prompt packs, and a ready-to-use interview script
• ☕️ A validation checklist that helps you decide when the output is trustworthy