The Art & Science of Customer Discovery: How to Conduct an Experiment

8-time ProductCamp award winner David Eckoff brings his acclaimed ProductCamp Fall 2023 morning keynote to Product Coffee—packed with brand-new insights to help you change how you think, what you do, and the results you get.
We’re diving into one of the trickiest traps in product: knowing just enough about your customers to think you’re on the right path—but not enough to know you’re off track. That blind spot? It can derail even the best teams.
In this energizing session, David shares practical tools and hard-won wisdom rooted in the science of customer discovery:
Turn the scientific method into your product superpower
Learn how to run experiments that reveal the unknown—and reduce risk
Avoid common pitfalls in measuring experiment results
Get David’s exclusive experiment tracker to help you align your team and communicate with execs
Don’t miss this chance to learn from a fan-favorite speaker and walk away with tools you can apply immediately.