The Market Isn’t Confusing—You Just Aren’t Listening

Let’s cut to it: most product managers are never taught how to run a great user interview. We fumble through conversations, validate what we already believe, and walk away with surface-level soundbites. Then we wonder why our backlogs feel bloated and our personas feel fake.
In this session, we’re going to watch it done right. A real user interview, followed by a live “Persona Decoder Sprint” where PMs work out loud to extract pain, motivations, and desired outcomes—right in front of you.
Learn how great PMs actually listen—and what they listen for
See how to turn a messy convo into a crystal-clear persona
Walk away with fresh prompts, patterns, and tools to use on your next call
If you’ve ever felt unsure about what “good” discovery looks like, this session will change the way you hear your customers.