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Using Customer Outcomes to Simplify Product Prioritization

October 22, 2023 @ 10:00 am - 12:00 pm


“What’s the value of those features?” If you’ve been a product manager for more than a week, you’ve been asked that question by someone.

Join John Mansour to learn a new and simpler approach to product prioritization that makes it a lot easier to quantify value, give your product roadmaps a stronger value story for all stakeholders, and makes it more difficult for “shiny new object” ideas to tip the applecart on your priorities. In this interactive hands-on session, participants will learn how to:

→ Define Measurable Customer Outcomes: Understand the core structure of a customer outcome and its value, moving beyond just problems and focusing on desired results.

→ Prioritize in 3 Steps: John will share a streamlined approach for value-based prioritization, ensuring product strategies, high-value customer outcomes and feature priorities are fully aligned.

→ Align Product and Sprint Priorities: Learn techniques to harmonize product goals with sprint activities, ensuring a direct line of site between development efforts and strategic objectives.

This workshop offers a fresh perspective on value-based product decisions, emphasizing the importance of customer outcomes in shortcutting the process while delivering more value. It’s an opportunity to refine your prioritization skills and sell the market value of your product priorities to all stakeholders.

Introducing our featured guest, John Mansour

Imagine your growth trajectory if product management, product marketing, sales and customer success teams were completely aligned to a common view of the customer, focused on customer outcomes with quantifiable strategic value.

Product Management builds solutions that remove obstacles to those outcomes. Product Marketing and Sales promote and sell customer success stories. Customer Success teams onboard customers to deliver the outcomes then nurture them to even greater success.

That’s why I founded Product Management University, to unlock your full growth potential by making quantifiable customer outcomes the starting point for everything!

It all starts with product management. As product management goes, so goes the rest of the organization!


October 22, 2023
10:00 am - 12:00 pm

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