Steve Johnson's Customer Conversations: A Product Manager's Superpower makes the case that talking directly with customers isn't just research. It's a core leadership behavior that builds your credibility and sharpens your judgment. The book demystifies the whole process. It shows why secondhand intelligence (sales reports, support tickets, analytics) can't replace direct conversation. As Johnson puts...
Steve Johnson's Customer Conversations: A Product Manager's Superpower makes the case that talking directly with customers isn't just research. It's a core leadership behavior that builds your credibility and sharpens your judgment. The book demystifies the whole process. It shows why secondhand intelligence (sales reports, support tickets, analytics) can't replace direct conversation. As Johnson puts...
Steve Johnson's Customer Conversations: A Product Manager's Superpower makes the case that talking directly with customers isn't just research. It's a core leadership behavior that builds your credibility and sharpens your judgment. The book demystifies the whole process. It shows why secondhand intelligence (sales reports, support tickets, analytics) can't replace direct conversation. As Johnson puts...