Why? A Live JTBD Switch Interview Demo
It's one thing to read about JTBD interview best practices, but experiencing one is so much more powerful! Join us this week as we conduct a live customer interview with a real customer!
Archives: Events
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“Expedition No. 9: Nine Essential Lessons from ATLs Best Product Companies”
Jason Rhoades of Toolbox No.9 shares nine essential lessons he's learned from Atlanta’s best product companies
Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel
Join us every two weeks on Fridays for the Product Coffee Book Club, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! 
Stakeholder buy-in can make or break your product. In this free, interactive series, we’ll discuss a few chapters at a time—unpacking insights, sharing experiences,...
Product Thinking in IT
IT teams and CIOs are adopting "Product" thinking. Come Learn how PMs can help overcome old "project" habits and drive product success
Atlanta Product Happy Hour – March 2025 – Alpharetta
Join us in Alpharetta for our monthly gathering of Product People—Product Managers, Designers, Founders & more!
Grounds for Discussion: Hot Takes on Product Management
Hot takes, real talk & live Qs—join top PMs for a rapid-fire panel on what’s brewing in product management.
Workshop: The AI Toolkit for Product People
Supercharge your product game—learn and get access to 11 AI tools built to help PMs move faster, think deeper, and ship smarter.
Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel
Join us every two weeks on Fridays for the Product Coffee Book Club, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! Stakeholder buy-in can make or break your product. In this free, interactive series, we’ll discuss a few chapters at a time—unpacking insights, sharing experiences,...
The Axis Framework
Apply the 80/20 Principle to your early stage product development strategy
Prioritization Is Broken: How Good PMs Make Bad Choices (And How to Fix It)
Explore the hidden flaws in popular PM frameworks and hear fresh takes from pros on making smarter, faster product decisions.
Product Coffee Book Club: Aligned by Bruce McCarthy & Melissa Appel
Join us every two weeks on Fridays for the Product Coffee Book Club, where we break down Aligned: Stakeholder Management for Product Leaders with product peers from around the world! Stakeholder buy-in can make or break your product. In this free, interactive series, we’ll discuss a few chapters at a time—unpacking insights, sharing experiences,...
The Art & Science of Customer Discovery: How to Conduct an Experiment
Uncover what your customers really need. Learn practical, science-backed tools to master discovery in product.