Off to Market: Market Evaluation & Research

Now that we’ve gotten grounded on our new product, team, organization & stakeholders – gotten some key learnings in, evaluations done and made a plan for additional assessments…it’s time to ensure we’ve got good product-market fit, and identify further opportunities!

But where to start with evaluating our market (or evaluating the market evaluation of your predecessors!), and conducting or building a plan for market research?